How registrants can add a link at the top of their The Knot website leading to their registry at your store.
April 26, 2024
Your Shop Local Store has a new feature: Your registrants can now share their registry at your store on The Knot more easily.
By default, The Knot lists manually added registries at the bottom of the page. The Knot lists registries from big-box names, like Target and Crate & Barrel, at the top of the page. Unfortunately, this makes it harder for gift givers to find your store in a registrant's list of registries.
There isn’t a way to change the page order to have the ...
Read More
How Shop Local helps 4 retailers rank on page 1 of Google in Mississippi
March 21, 2024
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores in search tests, such as for Mississippi results.
These Shop Local retailers located in Mississippi appear on page one of Google due to their Shop Local Store:
Bridge helps 1,000 indie stores offer gift registries. We've handled 70,000 registries. One trend we've noticed over the year is The Knot, a leading wedding website provider, is minimizing sales opportunities for indie stores. The Knot has created partnerships with big-box players, including Crate & Barrel, Macy's, Bloomingdale's, and Amazon, and relegated the indie stores to the bottom of the bride's page.
In this example, we see the indie stores displayed at the very bottom ...
Read More
The Knot released its 2021 trends report and stores may be happy to hear that high-end merchandise is trending.
The report shares:
"...there's a newfound focus on elevated homeware items. As one of the resounding wedding registry trends to come from the pandemic, this one is here to stay. ...Couples that do want to register for traditional items like decor, cooking appliances or serveware will opt for high-end, elevated pieces that will stand the test of time—and spark a ...
Read More
Bridge is helping indie stores compete against the big-box stores and big-money players.
Bridge will help more than 700 indie stores service 7,000 registries this year. Collectively, we’re moving millions of dollars in sales from big players to small stores and their communities.
Proof of this is when we see a bride registered at five stores and 40% of them are Bridge Store clients. The bride lists these registry choices:
When a customer visits a bride's gift registry on theknot.com, the customer can buy from four big-box stores--or one indie store. The indie store's website and gift registry are powered by: Bridge.
We're proud to help the indie store be displayed alongside these retail giants. The Regency Collection, owned by Linda Geffen and based in Boca Raton, Florida, appears alongside Bed, Bath & Beyond, Crate & Barrel, Williams Sonoma,...
Read More
Indie Bridge stores outrank two national chains when one Google’s gift registry service for a state.
Breed & Co. and P.S the Letter, two Texas-based stores that use Bridge to power their online stores, beat Dillard’s and Target when one Goolges “gift registry Texas.” When one Googles other state names, Bridge retailers in those states also beat national chains.
When stores choose to power their online operations with Bridge, they are choosing ...
Read More
February 14, 2018
February 14, 2018
Reviews impact 10% of your Google ranking. This raises the question: what service can you use to get more reviews? Bridge is helping retailers get 20X the numbers of reviews that Facebook does. We are beating theknot.com by 100X.
Google your business name and the word "reviews." Compare your Bridge site's number of reviews to what Facebook, theknot.com and Yelp offer.
Retailers using Bridge are noticing that their Bridge is becoming the #1 source for reviews--and that it's helping boost their ...
Read More
February 1, 2018
February 1, 2018
How successful is your 5-step incentive program for brides? In at least 94% of registries, stores benefited. In just 6% of cases did a bride complete all the 5 steps and the store gave the bride an in-store gift card.
Notably, even when a bride does complete all 5 steps and receives the in-store gift card, the store still wins because the bride provided publicity for the store, helped the store's Google ranking, and likely directed $1,000s worth of business to the store.
"Websites are dead. The future belongs to platforms." This was my take away from a meeting with Coton Colors in Atlanta. A Coton Colors marketing director recalled how when she was at McGraw Hill publishers were aghast when someone said "Printed textbooks are dead." I think that declaring anything dead sounds a little dramatic, but it can be prescient and help people understand a larger trend.
The attached line chart graphic is something that I did a few months back. One of the chart lines ...
Read More
July 9, 2017
July 9, 2017
Will Bridge help your store rank higher in Google? Yes, Bridge will help your store rank higher than Target, Wal-mart, Dillards, and Macy's. Check out these results when a customer searches for a gift registry in Texas. Bridge's indie, mom and pop shops ranked higher than national chains. Our retailers even out gunned theknot.com.
Give it a try: go to Google and search for your "gift registry [your state]". How did you store rank vs. other retailers?
To help ensure authentic results, use ...
Read More
May 1, 2017
May 1, 2017
Did you miss this column in Tableware Today, DOES YOUR BRIDAL REGISTRY WORK?
You can read the entire column here:
SOME PEOPLE READ COOKBOOKS OR mystery novels. I read bridal registries. In my consulting gig for Bridge Catalog, an e-commerce platform for the tabletop industry, my role is to train subscribing retailers on how to utilize the platform for better sales. Since wedding registries are the cornerstone of online sales for many independent retailers, I thought I should know what brides are ...
Read More
ps - We're happy to see the TheKnot.com feature Vista Alegre's Coralina pattern in the article. Coralina is the plate with red border and the flowers in the middle.
Read More
ps - We're happy to see the TheKnot.com feature Vista Alegre's Coralina pattern in the article. Coralina is the plate with red border and the flowers in the middle.
Read More
ps - We're happy to see the TheKnot.com feature Vista Alegre's Coralina pattern in the article. Coralina is the plate with red border and the flowers in the middle.
Read More
RSVP below for our newest Bridal Registry Training. Thursday, June 23, 12:00 EST. You'll learn:
• How you can get your store's registries on page one of Google. • What TheKnot.com do for you bridal registry sales. • How our pre-populated emails for brides are the keys to successful registry sales. • How a $20 or $50 incentive program already built into the Bridge website will increase a bride's registry sales.
View Post
June 18, 2016
Learn how to make every TheKnot.com website drive traffic to your registries.
Live training: June 23, 2016 / Thursday @ 12:00 pm EST
This training is for retailers, sales reps and vendors wanting to learn how to support their retailers. Show the love!
View Post