How successful is your 5-step incentive program for brides? In at least 94% of registries, stores benefited. In just 6% of cases did a bride complete all the 5 steps and the store gave the bride an in-store gift card.
Notably, even when a bride does complete all 5 steps and receives the in-store gift card, the store still wins because the bride provided publicity for the store, helped the store's Google ranking, and likely directed $1,000s worth of business to the store.
Here are the 5 steps a bride must complete to win the in-store gift card: 1. Add her picture to her registry. 2. Share her registry link on her wedding website (e.g. theKnot.com). 3. Add a comment to an item (e.g. "This vase is gonna rock the mantelpiece!"). 4. Review your store. 5. Share her registry link via her social media accounts (e.g. Facebook).
Bridge's default 5 step incentive gift card amount is: $50. (You can raise or lower this amount on the 'Your Account' page.)