New Feature: Gift Givers Page for Registries

Your Online Store has a new feature: We've made it easier for you and your registrants to view information about a registry's gift givers. There is now a dedicated Gift Givers page that displays purchases grouped by the gift giver.  

Traditionally, orders are organized by date.  This page groups orders by the gift giver. The page outputs a registry’s gift givers’ emails and addresses on one page making it handy to manage thank you notes.   

The ......
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New Feature: More Easily Access Key Product Content

Your Online Store has a new feature: We've made it easier to access important product-related services and content. This feature reduces the number of clicks needed to perform actions and access pages.  

In the Master Bar of your Store, there is now a Products icon. This icon’s drop down includes many of the popular product-related services your business likely uses. Previously, you would need to visit the Management home page to view many of these links. 

In......
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Updated Feature: Easily Connect with Your Sales Reps

Your Online Store has an updated feature: you can now more easily connect with your sales reps. 

On a brand's home page, you can invite your sales rep to join you on the Shop Local platform.  Your store can also edit or remove a sales rep assigned to a brand. 

Connecting with your sales reps helps your store contact the right rep more quickly, sell more products, and work more efficiently.

Please follow these steps to access this feature:

1. Please log in to your Shop

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New Feature: More Easily Access Store Settings

Your Shop Local Store has a new feature: it's now easier to access settings for your Online Store.  We've moved all of your Online Store settings to their own tab in your Business Profile.  Previously, these settings were combined with other information on your Profile Home tab. 

With this update, your store can easily see just your Online Store settings. 

Your Online Store tab contains these sections:

• Retail Purchasing Online
• Retail Purchasing Online: Gift Cards

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Updated Feature: More Easily View Product Images on Registries

Your Bridge Shop Local Store has an updated feature: it's now easier to view products' images and browse to other related images on a registry list.

In the example shown, we see a registry list at The Ivy House, a fine china store in Dallas. In the product image thumbnail, we can see the number of pictures that correspond to the product. At the top-right of the image thumbnail, one can click the enlarge icon to open the product image modal.

In the product image modal, we can see the new ......
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New Feature: Easily Access a Brand's Wholesale Information

Your Bridge Shop Local Store has a new feature: you can now more easily access a brand's wholesale information.  This wholesale information helps your store more quickly and accurately process an order. 
 
Your brand's Collection page now displays this information:

• Wholesale reordering terms. 
  • Minimum reorder amount
  • Whether brand dropships.
  • Dropship fee.
  • Break-pack fee.
  • Payments terms.
  • Restocking fee.
• The brand’s contact

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Updated Feature: Display Gift Givers' Names to Encourage Future Gift Givers

Your Bridge Store has an updated feature to encourage customers to complete a registry purchase.  Your Bridge Store displays gift givers' names on a registry's list.

Previously, the gift givers' names were only displayed by rolling over "Purchases" at the top of a registry list. 

Now, the gift givers are also displayed in a box at the footer of a registry's list.

In the example shown, we see a registry list at The Ivy House, a fine china store in Dallas. At the ......
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New Feature: Tour Your Site's Navigation Menu

Your Online Store has a new feature:  Using blue boxes, we have created a tour to guide you through the software's important navigation features. Taking this tour will help you save time and better utilize your software.

The tour explains these links:

• Home Page
• Dashboard
• Activity
• Your Orders
• Wholesale
• Your Inbox
• Account Management
• Syncing
• Add
• Display Mode
• Your Profile

Please follow these steps to access the navigation tour:

1. Log in to your Bridge

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New Feature: Promote Post-Wedding Discounts

Your Bridge has a new feature: You can now promote post-wedding discounts on unpurchased registry items to your registrants. Your store can turn this feature on or off. This discount keeps your business competitive with major registry players (e.g. Zola may offer a 20% discount).

If you choose to offer a post-wedding discount, you can offer the following percentages off:

• 5%
• 10%
• 15%
• 20%

Once the feature is turned on for your store, the post-wedding discount is promoted to ......
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Updated Feature: More Easily View Product Images

Your Bridge has an updated feature: it's now easier to view products images and browse to other related images. 

In the example, we see a Juliska Berry & Thread Classic Dinner Plate. In the product image modal, we can see the new features displayed.

• The product's image modal now has forward and backward arrows.  One can navigate between images with using these.
• As one scrolls through images, a border is applied to the current image thumbnail at the bottom. This

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Updated Feature: Your Alert to Customers About Paying via Telephone

Some Bridge merchants do not accept credit cards online. The merchant calls the customer (after they placed the order) to collect the customer's credit card information. For merchants that do not accept cards online, your Bridge has an updated feature that makes it  easier for customers to expect a call from the store.  A customer will now see a banner with a green telephone icon on the final checkout page. The banner displays this message:

"After you click the Place Order ......
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New Feature: Easily Access Important Product Syncing Content

Your Bridge has a new feature: We've made it easier to navigate to important Product Syncing pages in your Bridge Store. Hovering over “Syncing” at the top of the page reveals a drop-down with links to view your Syncing brands and view new Syncing products and their price changes. 

With this update, one can use the links in the Syncing drop-down to get to the desired content more quickly.   

In the example shown, we see the drop-down list for a retailer with ......
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New Feature: Easily Access Wholesale Information

Your Bridge has a new feature: We've made it easier to access wholesale information for the products on your Bridge Store. Viewing an order's Details page displays wholesale information for products purchased by your customers.
 
Previously, when your store viewed a retail order's Details page the information displayed was limited to just details about the product’s brand.
 
With this update, the Order Details page includes:

• Wholesale price of the product. 
• Stock

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New Feature: Easily Access Key Content

Your Bridge has a new feature: We've made it easier to navigate to important pages on your Bridge account. Hovering over the user profile icon at the top of the page reveals a drop-down list with links leading to your business profile settings, retail orders you’ve received, wholesale orders you’ve placed, and products you’ve liked.

With this update, one can use the links in the user profile drop-down to get to the desired content more quickly.   

In the example......
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New Feature: Easily Access Bridge Features with Search Shortcuts

Your Bridge has a new feature: We've made it easier to navigate to different pages of your Bridge site with search shortcuts. Searching for a keyword in the gray search bar at the top of your account populates a shortcut button that is linked to a page related to that keyword.

Previously, one would have browsed the site's navigation to find what they wished to view. With this update, one can use the search field to get to the desired content more quickly. 

In the example shown, we see......
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New Feature: Display Existing Gift Givers to Encourage Future Gift Givers

Your Bridge Store has a new feature to encourage customers to complete a registry purchase.  Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:

1. Consumers are more likely to make a purchase if they see that others have made a purchase.
2. Consumers are more likely to make a purchase if they know the name of an existing gift giver.  

 
How this Feature Works:

1. When a customer checks out with a

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New Feature: Easily Navigate Between Registry Lists

Your Bridge has a new feature: We've made it easier to navigate between registry lists. A Registry list now has forward and backward arrows so you can navigate to nearby registries with one click. 

Previously, to see another registry list a merchant had to click on the back arrow in the browser, find the registry it wished to view, and then click it. The merchant would repeat these steps every time it wished to view a different registry list.  

Please follow these steps to ......
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Updated Feature: More Easily Manage Email Subscriptions

Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them. 

Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ......
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New Feature: Assign Your POS and Website Software

Your Bridge has a new feature: You can now easily assign your business's POS and website software. 

In the example shown, the store has selected Intuit: Quickbooks as their POS software. When assigning Intuit: Quickbooks, Bridge software shares that 59 other businesses also use this POS software. 

The store has selected Shopify as their website software. By assigning Shopify, Bridge software notifies the store that 103 other businesses also use this website software. 
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New Feature: More Easily View Registry Events

Your Bridge has a new Events page that makes it easier to view your store's recent sign ups and anniversaries.

In the example shown, we see the Registry Events page for a store.

The page shows:

1. Recent Weddings.
2. Recent Wedding Anniversaries.

The new page also has a "View email template" link under the registrants' names. This link opens a new email in your computer's native email program. The email is pre-populated with the registrant's names, email address, a link to ......
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New Feature: View the Product Searches Performed by Customers

We've added a new feature to your Bridge account: You can now easily see the product searches performed on your Bridge Store.

The Product Searches page shows the searches performed by customers on your Bridge Store. The page is broken down into two columns: 'top 100 found terms' and 'top 100 not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos. 

In the example shown, we see the product search ......
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New Feature: View the Registry Searches Performed by Customers

We've added a new feature to your Bridge account: You can now easily see the registry searches performed on your Bridge Store.

The Registry Searches page shows the searches performed on your Bridge Store in the 'Find a Registry' field. The page is broken down into two columns: 'top found terms' and 'top not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos. There is also a section at the bottom of the page ......
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New Feature: View a News Post's Performance

We've added a new feature to your Bridge account: You can now easily see the performance of a News Post. 

For Retailers:
Your News Post shows three different statistics that help assess a post's performance: 

1. Total number of views. 
2. Number of times that the post has been shared to Facebook.
3. Number of times that the post has been shared via email.

For Brands:
Your News Post shows four different statistics that help assess a post's performance: 

1. Total

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New Feature: View a Product's Performance

We've added a new feature to your Bridge account: You can now easily see the performance of a product. 

For Retailers: 
Your Product Details page shows four different statistics that help assess a product’s performance: 

1. Total product revenue generated.
2. Total quantity of product purchases made. 
3. Number of times that the product appears on your store's registry lists.
4. Number of times that the product has been tagged in a news post by your 

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New Feature: Motivate New Customers by Promoting the Number of Past Customers

Your Bridge Store now makes customers more likely to complete a purchase.  Your Bridge Store displays a banner when checking out sharing how many customers have placed orders with your store. This social proof strategy gives the shopper an assurance that your store has the experience to handle their purchase successfully.    

The example shows the checkout page for a registry gift purchase at The Ivy House, a fine tableware store in Dallas. We see a banner that displays the ......
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New Feature: More Easily Invite Your Brands

Your Bridge now makes it easier for you to connect with and sell your brands’ products. We have added a new page to invite brands to sync products.  This page significantly reduces the number of steps that your store takes to invite a brand.  

There is no charge for a member to send sync invites or sync products with a brand. Product Syncing is free for retailers, sales reps, trade marts, and interior designers.  Participating brands pay for the service. 
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