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Shop Local's Services for Brands:
Gift Registry Service ~ Wedding, Bridal, Baby and More

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  1. Overview
  2. Store
  3. Gift Registry
  4. Product Syncing
  5. Wholesale Ordering
  6. Pricing
  1. Related: Related Materials:
  2. Live Example
  3. Bridge vs. Other Software
  4. Bridge and Shopify
  5. Client Experiences
  6. Software Updates
You can trust a service that has powered 71,232 gift & wedding registries for indie merchants
71,232 registries managed for our indie merchants
Computer image

Pickard China uses Bridge Registry.

» Start Offering a Gift Registry

The #1 Gift Registry Service

The easiest way to offer a gift registry service online.

Use Bridge Registry to sell more and save time. Registrants will add more items to their lists. Family and friends will be happier and spend more. Start with the free plan.

How It Works

1

We give your business a free Bridge Store with the gift registry service built-in:

yourbrandname.myshoplocal.com

View Live Example:
salisbury.myshoplocal.com

If you wish, you can use your own domain (e.g. yourbrand.com).

View Live Example:
pickardchina.com

2

You and registrants use your Bridge Store to add (and manage) gift registry lists.

View Live Example:
pickardchina.com/registry.cfm

3

Friends and family use the gift lists to buy gifts online, via telephone, and in-store.

Sell More & Save Time with Bridge
“Due to Bridge, I have more brides registering at our store. They see our website and its vast offering, and they want to register with us. Bridge is boosting our bridal sales.”

~ Sera Alioto / Owner
Alioto's Gifts
Chicago, IL
“Due to our Bridge gift registry software, I have more brides registering at our store.”

~ Sera Alioto / Owner

Bridge Registry Can Help Your Business

  • What problem is Bridge Registry solving?
    Setting up and running an online registry is often expensive and time-consuming.
  • Leading e-commerce providers do not offer registry software and, instead, make a business install and rely on third-party apps.
  • Bridge is unique in that it offers e-commerce software with built-in gift registry software.
  • Bridge has helped indie businesses manage 71,232 registries and sell more than $130m.
  • Businesses can add any products that they wish to their store and gift registry.
  • Bridge Registry is free for up to 2 registries at a time. Setup is free.

How Businesses Are Using Our Registry Software

Examples

1st Example image
Pickard China
Bridge Store Handles It All for You
You use your Bridge Store—which includes the Gift Regsitry software—as your primary website. You can customize the design and content. You can add and sell any products that you wish.
Services you're using: Bridge Store + Bridge Gift Registry
Free, optional add ons:
  • Product Syncing Service
  • Wholesale Ordering Service
Brand Example:
  • Pickard China
Time to set up: Instant
Setup cost: Free
Cost: 5% commission ~ View brand pricing
Ideal for:
  • Stores wanting a new website
  • Stores with no existing website
Bridge software updates: Free & instant
2nd Example image
Salisbury
Hybrid
You use your existing site and Bridge's Gift Registry service. You add a "Gift Registry" link on your site that leads to your Bridge gift registry service.
Services you're using: Your 3rd-party website + Bridge Store + Bridge Gift Registry
Free, optional add ons:
  • Product Syncing Service
  • Wholesale Ordering Service
Brand Example:
  • Salisbury
Time to set up: 20 minutes or less. » View support page
Setup cost: Free or low-cost depending on service used to administer your site
Cost: 5% commission ~ View brand pricing
Ideal for:
Stores with an existing website (such as from Shopify, Squarespace, etc.)
Bridge software updates: Free & instant
1st Example image
Pickard China
2nd Example image
Salisbury
Bridge Store Handles It All for You
Hybrid
You use your Bridge Store—which includes the Gift Registry software—as your primary website. You can customize the design and content. You can add and sell any products that you wish.
You use your existing site and Bridge's Gift Registry service. You add a "Gift Registry" link on your site that leads to your Bridge gift registry service.
Services you're using: Bridge Store + Bridge Gift Registry
Services you're using: Your 3rd-party website + Bridge Store + Bridge Gift Registry
Free, optional add ons:
  • Product Syncing Service
  • Wholesale Ordering Service
Free, optional add ons:
  • Product Syncing Service
  • Wholesale Ordering Service
Brand Example:
  • Pickard China
Brand Example:
  • Salisbury
Time to set up: Instant
Time to set up: 20 minutes or less. » View support page
Setup cost: Free

Setup cost: Free or low-cost depending on service used to administer your site
Cost: 5% commission ~ View brand pricing
Cost: 5% commission ~ View brand pricing
Ideal for:
  • Stores wanting a new website
  • Stores with no existing website
Ideal for:
Stores with an existing website (such as from Shopify, Squarespace, etc.)
Bridge software updates: Free & instant
Bridge software updates: Free & instant
Bridge bridal and gift registry example

17 Reasons Businesses Choose Bridge Registry

Quick Setup
A business can offer an online registry, add all of its brands, and sell 1,000s of products in a few minutes.
Easy to Design
A business can customize its registry store, add a logo, and select colors that match its brand.
Greater Selection
A business can offer more products to registrants using Bridge's Product Syncing program. The service offers up to 64,920 products in 'real-time' from 112 popular brands.
Get More Registries
Registrants frequently consider where to register based upon the store's selection. More online selection leads to more registries.
Registrants Add More Items
Showing more products to registrants encourages them to add more products to their registries.
Businesses Save Time and Money
Clients reduce employee costs and time in front of a computer. Bridge’s software is easier and quicker to use.
Avoid Pricing Errors on Registry Items
Since synced product prices are always up to date, clients do not lose money on pricing errors.
Increase Registry Sales
Read the study showing how stores sell more.
Easy for Friends and Family to Shop
Customers continually rank Bridge as the easiest, most intuitive shopping software.
Award-Winning Software
Immediately offer registrants best-in-class, award-winning software.
Easy to Add Products
Store owners, brides, and registrants can easily add products from any brand to a registry list.
Easy for Brides & Registrants
Registrants can easily start new registries and add and edit their registry lists. Registrants can add pictures, notes, comments, and more.
Google Loves Bridge
Businesses that use Bridge rank highly in Google and search engines. Retailers using Bridge software often rank on page 1 of Google above Walmart, Target, and Bed Bath & Beyond.
Be Mobile
Bridge Registry automatically adjusts for easy registry management and shopping on mobile phones. View orders, add products, and share news from anywhere.
Free Software Updates
Bridge is in the 'cloud' and includes free updates that help avoid expensive maintenance costs.
Security
Bridge offers best-in-class security on all pages and during checkout. Bridge is PCI Compliant.
Save Money
Bridge offers a registry plan with no ongoing monthly fee. Only pay when you make a sale. There is no setup fee or annual registry fee.

Registry Features

Supports all registry types. Create many types of registries, including bridal, housewarming, and baby.
Showcase your best-selling registry items. This helps registrants more easily build their registries.
Better branding. Easily show brand logos alongside registered products. This increases perceived value.
Designed to work with bridal showers. The checkout allows customers to designate if the gift is for the bridal shower or the wedding.
Registry credit tracking. Software includes special tools to help you track what has been given to the registrant and what is due.
Manage registry credit redemption time periods. Software will help you and registrants track when credit should be redeemed.
Template emails. Templates help you quickly email registrants to welcome them, market to them, and provide updates.
Coupons. Allow friends and family to use a discount code on a registry purchase.
Reviews. Allow registrants (i.e. brides) to review their registry experience. These reviews encourage other registrants to register and boost your Google ranking.
Reporting. Use advanced reporting features to gain insights into sales trends.
Downloads. Easily download registry contents to Excel.
Works with Zola and theKnot.com. Brides can easily link to and share products with third-party services. This boosts traffic to indie stores and sales.

Bridge Store
Open for business

Bridge's registry software comes with a fully functional store - learn more.

Bridge Helps Your Business Throughout the Registry 'Life Cycle'

Timeline of registry process

Bridge gives your business the tools it needs through the registry life cycle. The registry cycle starts with awareness many months before the event and continues after the event with follow-up messages.

Baby Registry Software

Herend costing savings by using Bridges

Shop Local helps hundreds of merchants across the United States and Canada grow their baby registry business. Registrants and merchants can start a baby registry online and add products to it. Friends and family can purchase gifts online from the baby registry list.

Merchants Using Bridge Rank on Page 1 of Google in 35 States

Bridge is Helping Indie Stores Dominate the Gift Registry Market

Bridge merchants dominate the gift registry market in Google. In a recent study, we found that:

  • In 35 states, merchants that use Bridge Store rank on page one of Google when doing a registry related search.
  • In South Carolina, six Bridge Store merchants appear on page one of Google.
  • In Tennessee and Texas, five Bridge Stores have a page one spot.
  • In five states, Bridge Stores won four first-page placements: Alabama, Georgia, Mississippi, North Carolina, and Wyoming.
  • Stores using Bridge software are ranking higher than big-box stores such as Bed Bath & Beyond, Walmart, and Target.
  • Bridge has a higher quantity of clients appearing on page one of Google than any other software provider.

To conduct this study, we Googled “gift registry” and the state name. We counted Bridge Store clients, such as those with [storename].myshoplocal.com website addresses, that appear on page one of Google.

Read the Google Gift Registry Report

Which Merchants Use Bridge's Registry Service?

Herend costing savings by using Bridges
Persnickety in Madison, MS

The best indie merchants in America use our Registry service, including:

» View merchants using Bridge Registry service

How Good Is Your Gift Registry Software?

Grade your registry

Use the Gift Registry Grader to see how your gift registry software compares to your competitors'. The registry grader will give you tips to improve your registry's features and make your brides happier.

Test your registry software »

Bridge Gift Registry Software Quick Facts

Our software has:

Helped

71,232

Registrants
Manage Their
Registries

Helped

20,202,241

Friends &
Family Members
Purchase
A Gift

Processed

1,178,560

Registry
Orders

Helped

10,125,908

Products Be Added
to Gift Registries

Recorded

40,650

Reviews
for Registry
Purchases

Tracked

55,682,580

Changes for
Registry Items

Get Your Share of the $30+ Billion Gift Registry Market

Quick Facts:

  • 2.5 million couples will get married this year in the United States. Due to this, thousands of couples are registering online every day.
  • The average online gift registry purchase is $142. The average registry receives $903 in online gifts.
  • The most popular month to start a registry is January. The most popular day is Monday.
  • On average, 80% of online gifts are bought before the wedding date.
  • Retailers display a registrant's registry for 22 months.
  • Bridge is helping retailers manage thousands of registries and sell millions of dollars in gifts.

Pricing for Brands

How much does Bridge cost?

Brands can offer an unlimited number of registries for free. Brands pay a commission on orders placed. Visit our brand pricing page.

Reviews About Our Registry Software

  • "Due to our Bridge registry, I have more brides registering at our store this year. They see our website and its vast offering, and they want to register with us. Bridge is boosting our bridal sales."
    ~ Sera Alioto / Owner / Alioto's Gifts in Chicago, IL

  • "We can't imagine managing our registry program without Bridge."
    ~ John Kuykendall / Owner / Glass Bazaar in Chattanooga, TN

  • "We left Shopify and moved to Bridge. Bridge helped us double the number of registries at our store and double our registry sales. And, Bridge is easier than Shopify and costs less."
    ~ Jeffrey Bannon / Owner / Jeffrey Bannon in Charleston, SC

  • "I let brides know that Bridge will show the brand's full catalog so brides can add products that we may not have on display in the store. As recently as yesterday, I set up a registry for a bride and showed her how to use the search engine on our Bridge to search for products. She went home and was able to add a crystal Reed & Barton vase."
    ~ Robby Smith / Tabletop Manager / Jimmy Smith Jewelers in Decatur, AL

  • "Our registry service is MUCH better with Bridge! Guests want the shopping experience to be quick, painless, and easy, and ... that's exactly what they get with Bridge. Happy customers buy more, so we're happy, too!"
    ~ Lee Sandberg / Babcock Gifts in Memphis, TN

  • "Bridge has been so helpful for our Fine Gifts Division! It has enabled us to showcase the products we carry without needing a full-time employee to run our website. Our brides and their guests love the ease of seeing and buying bridal registry gifts online!"
    ~ Terri Benear / B.C. Clark Jewelers in Oklahoma City, OK

Find a Registry

No match.
Find a Registry

Bridge helps thousands of customers start and manage their registries. Search for a registrant and see how we're helping indie stores and their customers.

Common Questions

Yes. You can add any item from any brand.
Yes. Bridge offers you the most advanced tools to manage the accounting for what has been given and what is owed to registrants. Accuracy is key.
Yes. Easily create copies of in-store purchases in your Bridge Store. In this way, you and registrants can see all transactions online.
Yes. Bridge's 'Visitor' mode allows you to work with registrants while using your computer or mobile device (e.g. mobile telephone, iPad, etc.). Customers will not see private, confidential information.

Businesses use our software to manage many types of registries and gift lists, including but not limited to:

  • Wedding registries
  • Bridal registries
  • Baby registries
  • Anniversary gift lists
  • Bridal show registries
  • Commitment Ceremony registries
  • House warming gift lists
  • Birthday gift lists
  • Celebration gift lists
  • Mardi Gras gift lists
  • Wishlists

More questions?

Learn more about Bridge Store »

Bridge in the News

Read the HFN articleHFN Magazine
Read the Tableware Today articleTableware Today
American Express
Bridge in the News »

Tags: gift registry software, registry automation, smart registry, business software, b2b, best gift registry solution, online registry service, giftregistrysoftware.com

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