Babcock Gifts, a gift shop in Tennessee, and Juliska, a tableware brand, don't have to worry about sharing products because they use the Syncing service.
Do We Need to Drop Dropbox?
The Syncing service helps our industry work faster and increase sales. The service saves each retailer $1 and 3 mintues in labor for each product Synced from a brand. Retailers report selling 18% more due to it. Our syncing service keeps brand's products in a website-like, shoppable format. Products are searchable and sortable, just like on the brand's website. A brand loads a product once to its account, and it will appear in real-time in the accounts of retailers, sales reps, and approved businesses.
Authorized retailers can easily turn their account into a shoppable catalog for their customers. Dropbox and other file-sharing services simply can't do this; they're not e-commerce software. More than 115 premium brands use Bridge to sync 71,142 products to 1,305 indie stores in the United States and Canada.
Our Industry is Drowning in File-Sharing Links
Most retailers get buried in Dropbox links. What if there was a better way? Product Syncing lets you bypass services like Dropbox.
Retailers that use Syncing never have to worry about file-sharing links. They get price changes and new introductions from partner brands instantly.
Dropbox Is Good for Sharing Family Photos...Not Running a Retail Business
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| Brand Sends Retailer a Dropbox Link | Retailer Syncs with Brand on Shop Local |
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Time consuming. Requires constant vigilance by the retailer to watch for new Dropbox links with files and images.
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Fast. In seconds, all product data from the brand is 'live' in the retailer's Bridge account.
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Not easy. A brand often sends files to multiple email accounts, thereby placing files in different locations for the retailer.
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Easy. A retailer can use one account to access content from 115 brands.
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Not organized. Dropbox files are often not organized like a website or product catalog.
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Organized. Products and collections are organized just like a brand’s website or catalog.
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Not complete. A brand often shows just a part of what it offers. Reason: the brand has to manually upload content to Dropbox, and Dropbox’s layout doesn’t match its site.
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Complete. Brands and stores can display 100% of a brand's products online.
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Labor intensive. Often requires a retailer to manually process and upload to a website. Requires computer-savvy staff.
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Doesn't require more staffing. Products appear in a retailer's Store instantly. Maintenance-free product management.
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Expensive. Costs retailers thousands of dollars to export and import products to
stores’ sites.
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Free. Retailers can sync with an unlimited number of Syncing Products for free.
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Inaccurate. Sharing and storing thousands of products with accuracy requires collaboration. There are few mechanisms in place to report issues or crowd-source updates.
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Accurate. Prices and product content are accurate because brands, retailers, and reps crowd-source the maintenance. Shop Local has tools to help members report and update content.
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How Do Retailers Use the Syncing Service?
Solution A
Solution B
Solution C
How Does the Service Work Behind the Scenes?
Brands load their products to their Bridge account. From there, the products are synced in real-time to other approved Bridge accounts, such as those belonging to retailers, interior designers, sales reps, and trade organizations. The service streamlines how products are shared between industry partners.
Video: How a Retailer Uses the Service
This video shares how the gift shop Sassafras in Mississippi joined Bridge and benefitted.
- Nancy Bullard, the owner, heard about the service from her sales rep and signed up online.
- In just a few minutes, Nancy used Bridge to create an online store and gift registry filled with 12k products for free.
- Nancy saved thousands of dollars and months of work. Shortly after signing up, Nancy received her first order.
Nancy had this to say about her Bridge experience:
"I’m surprised at how fast we received orders after signing up for Bridge Store. In less than a day, I could offer my bridal registry customers thousands of products online. I receive a new order every other day. It's easier than I thought it would be! Customers send us reviews saying how easy it is for them. We win. They win. Win-win. And, great retailer support from coaches!"
Visit the Sassafras Bridge Store: https://sassafras.myshoplocal.com
Recent Updates to Synced Products
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Annieglass
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15 x 14 x 7" Anemone - frosted sculpture
Updated: September 25
Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product syncing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service
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Bonus ~ Through June 31, 2023
Bonus ~ Through June 31, 2023