File-sharing services like Dropbox are slowing us down and hurting retail sales. In contrast, Bridge’s Product Syncing service helps our industry work faster and increases sales by 18%. Our syncing service keeps brand’s products in a website-like, shoppable format. Products are searchable and sortable, just like on the brand’s website. A brand loads a product once to its Bridge account, and it will appear in real-time in the accounts of retailers, sales reps, and approved businesses.
Authorized retailers can easily turn their Bridge catalog into a shoppable catalog for their customers. Dropbox and other file-sharing services simply can’t do this; they’re not e-commerce software. More than 112 premium brands use Bridge to sync 64,532 products to 1014 indie stores in the United States and Canada.
We Give Your
A Free Account
If you are a retailer, you send sync requests to brands that share products via Bridge. Your account can be populated with up to 64,532 products from 112 Smart Brands for free. You can also store and share content that is not from a Smart Brand partner. If you are a brand, you’ll receive sync requests and approve them if you wish.
Easily Access Products
& Sell More
As a retailer, you will see your synced products online in your Bridge account. Use the service as an image product library. Search or sort products as if you are on the brand’s website. You can download specific items, collections, an entire brand, or even multiple brands. If you wish, you can activate an online store and make your product library shoppable. Sell these synced products to customers using your free Bridge Store and Bridge Registry service. You can export this data and import it to a third-party website or POS.
Retailers can use synced products in two primary ways:
As An Image & Product Library
Use the synced products as an image and product library. You can see comprehensive product data from many brands in one spot vs. visiting many different brand websites. You can use this database as a 'one-stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. You can download this data.
Use synced products to grow your online business. Output your synced products in your free Bridge Store. You can use this store to sell synced products to your customers. The store includes gift registry software.
Brands load their products to their Bridge account. From there, the products are synced in real-time to other approved Bridge accounts, such as those belonging to retailers, interior designers, sales reps, and trade organizations. The service streamlines how products are shared between industry partners.
This video shares how the gift shop Sassafras in Mississippi joined Bridge and benefitted.
Nancy had this to say about her Bridge experience:
"I’m surprised at how fast we received orders after signing up for Bridge Store. In less than a day, I could offer my bridal registry customers thousands of products online. I receive a new order every other day. It's easier than I thought it would be! Customers send us reviews saying how easy it is for them. We win. They win. Win-win. And, great retailer support from coaches!"
Visit the Sassafras Bridge Store: https://sassafras.bridgecatalog.com
Retailers often go through the following steps when adding a product to their website:
Bridge's Product Syncing service helps retailers skip all these steps for up to 64,532 products from 112 brands. All the products from a brand are online instantly. No thought needed. Bridge saves hundreds of retailers thousands of hours on website maintenance.
Please note: a retailer must be an authorized dealer to sync products.
"In today’s e-commerce world, updating products online is almost impossible. Bridge allows us to operate a website with current prices and current products. When we switched to Bridge Store, we cut our website maintenance costs by 86%. Instead of being forced to manage 35,000 products online all by myself, I only had to manage 5,000 products—Bridge helps me with 30,000 products. That’s big savings for an indie shop like me. And, Bridge helped me increase the number of products we offer online by 40%. We went from offering 35,000 products to offering 56,000. It's fair to say that Amazon.com hates Bridge."
~ Kenny Cohen, Owner • Contemporary Concepts • Pittsburgh, PA
"I do about 20% more business a year. Smart Products save me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner • The Crystal Plate • Gainesville, GA
"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Smart Products. With Smart Products, the items are already synced and on our website. We're much more likely to sell items due to Bridge."
~ Terri Gray, Owner • Ivy Cottage • Mobile, AL
Bridge Store is the official partner of Product Syncing. Bridge Store is the easiest way to use the Product Syncing service to sell to the general public and gift registry customers. While a business may use the Product Syncing service with any third-party software, Bridge Store is the quickest, easiest, and most cost-efficient route.
More information about how Bridge works:
Please visit the Bridge Support Portal.
Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product syncing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service