Bridge for Brands:
Bridge Wholesale Service

  1. Overview
  2. Bridge Store
  3. Gift Registry
  4. Product Syncing
  5. Wholesale Ordering
  6. Pricing
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Shop for Beatriz Ball products
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Shop for Casafina products
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Shop for Meissen products
Shop for Pickard China products
Shop for Royal Crown Derby products
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The Fastest Solution to Place Wholesale Orders

Bridge offers businesses an innovative solution to shop thousands of products. Bridge Wholesale combines the best features from wholesale marketplaces and buying on a brand’s site into a new service.

Why Choose Bridge Wholesale?

2x Faster
Bridge Wholesale reduces the number of steps required to place an order by 50%. Bridge Wholesale takes just 3 clicks to place an order, while traditional orders take more than 7 clicks.
Businesses Hate to Log In
Since many retailers deal with more than 50 brands, they often are asked to deal with more than 50 logins and passwords to access brands’ websites. When they attempt to log in, they can’t remember the login. Bridge Wholesale removes this hurdle. Since retailers log in to their own Bridge account daily, they are already logged in and authenticated. They can simply click a link and start the wholesale ordering process.
Easier to Use and More Accurate
Wholesale marketplaces are often filled with thousands of products and require lots of searching. This creates opportunities for finding the wrong item. Fewer clicks mean fewer mistakes. Bridge Wholesale helps a retailer purchase exactly what it wants.
More Convenient
Retailers can view past orders from many different brands on their own Bridge account. For example, instead of visiting 10 brand sites to view past orders, the retailer can simply stay on its own account and view all 10 brands' orders.
Speed Products to Market
A retailer can purchase a product on a brand's Bridge account and have it in its Bridge Store instantly. This greatly shrinks the time it takes to get the product from the wholesaler's site (backdoor) to the retailer's site (front door). Bridge refers to this door-to-door distribution space as ‘D2D.’ In the era of e-commerce, the goal is to shrink the D2D window.
Reduce Abandoned Shopping Carts
Most shoppers do not complete their purchase the first time they add an item to their cart. Bridge Wholesale shows open shopping bags at the top of the retailer's own Bridge account—thereby reminding it to checkout. Due to this, Bridge Wholesale has a higher conversion rate for completing purchases.
Quality Control: A Brand Matters
At a trade show, competitors aren’t showing their products in each other’s showrooms—why accept that compromise online? Other wholesale marketplaces often promote a competitor's products alongside a brand’s products. This is not ideal for the brand. The competitor's product may be cheaper or made in an inferior manner. Marketplace sites reduce a product to a commodity. Bridge helps brands avoid these issues. With Bridge, a brand receives a store in which retailers and clients see just their products. This is the equivalent of a retailer being in a brand’s showroom at a trade show. They can easily see, appreciate, understand, and shop from the brand’s line.
Protect Our Industry
With over 10 years of experience in serving the retail industry, Bridge is dedicated to helping retailers, brands, and reps 'bridge' the analog and digital worlds. We empower the members of our industry instead of cutting them out.
Save Money
There is no charge to retailers or reps to use the Wholesale Service. Brands pay for the wholesale service. Bridge charges brands far less than other service providers. (Please see table below.)

Which Brands Can be Purchased Using the Service?

Shop for Anna Weatherley products
Shop for Beatriz Ball products
Shop for Casafina products
Shop for Mario Luca Giusti products
Shop for Meissen products
Shop for Pickard China products

Purchase products from these 63 brands using Bridge Wholesale Service:

Brands place their products in their Bridge account. Authorized retailers can purchase these items wholesale. Sales reps can receive order updates. If a brand is a Product Syncing partner, its products can automatically be offered for wholesale purchasing via this service.

Helping Brands & Stores Work More Efficiently

A retailer is often stuck between its wholesale and retail software. Bridge connects these two software sides, thereby saving the retailer time and speeding product to market.

Industry Problem

Many retailers are stuck trying to connect their digital wholesale buying and their store’s website. A store may use wholesale software, including that from MarketTime, Juniper, Faire, Bridge, etc., and the store needs to get that product into its front-facing, retail software, which may be powered by Bridge, Shopify, BigCommerce, etc. A retailer should be able to make a wholesale purchase and have it appear easily on the store's website, but that is not possible. Likewise, a retailer should be able to start on its website and initiate a wholesale purchase with a brand, but this is also not possible.

Industry Solution

Bridge connects these wholesale and retail sides. Our software allows a store to place a wholesale order and display the items in its retail website. We also allow a store to start a wholesale re-order on its own website and complete it with the brand.

Example

For example, Laura, who owns a gift shop in Dallas, TX, can use Bridge to buy dinnerware plates from Casafina, a Portuguese tableware brand, at wholesale on Casafina’s Bridge Store. The plates will appear instantly in Laura’s consumer-facing Bridge Store. Laura doesn’t need to ask the brand for pictures or data to manually load it to her website. This helps Laura sell the plates she bought more quickly, and helps Laura's customers see more products more quickly. When Laura wants to reorder the plates from Casafina, she can start on her Bridge Store. She can see real-time stock from the brand, and click one button to start the reorder process. Bridge’s Wholesale service requires 50% fewer steps by Laura than other services.

See How Bridge Wholesale Can Help Your Business

 
Are You a Retailer?
 

Retailers

  • Cost: Free.
  • Shop for brands and products that you wish to buy.
  • Order from the brands.
  • Easily reorder items. Save and bookmark products.
  • Skip logging in. Bridge allows you to seamlessly move from brand site to brand site without having to log in.
  • See all of your Bridge orders on your Bridge account instead of having to visit many brands' sites or third-party marketplaces.
  • Instantly display products purchased at wholesale in your Bridge Store.
Are You a
Brand
or Distributor?

Brands

  • Low cost: pay a flat fee of $49/month per brand.
  • Present your products for sale to retailers.
  • Receive orders from your retailers.
  • Discover new buyers for your products.
  • Use a unique domain name (for example: yourbrandshowroom.com).
  • Speed products to your retailer’s front-facing e-commerce site.
  • Better promote your products. Other wholesale services such as marketplaces promote your competitors' products alongside your products. This encourages your customers to purchase from competitors.
  • Use your product data in Bridge Wholesale to grow your business in other areas. For example, a product in the wholesale service area can also power a gift registry and the Product Syncing service. Learn more about the services Bridge offers brands.
 
Are You a
Sales Rep?
 

Sales Reps

  • Cost: Free.
  • Present your products for sale to your retailers.
  • Receive orders from your retailers.
  • Discover new buyers for your products.
"I absolutely love being able to order online with Bridge Wholesale. The online process allows me the convenience of placing orders at any time of the day. Thanks to Bridge's system, I make fewer mistakes entering SKUs. By reducing my phone call and email transmissions, Bridge frees up valuable time." ~ Laura May / Owner / The Ivy House / Dallas, TX
“I have been using the Bridge Wholesale ordering service for a couple of months. It is by far the easiest way to order from our suppliers. It cuts down on mistakes. I like that the images and item codes are right there to view. You know you are getting what was ordered. Time is money. Bridge Wholesale ordering service saves you time.” ~ Martin Garding / Owner / Lawren's / Huntsville, AL

Save Time: Reduce Wholesale Ordering Steps by 50%

7 Steps

A Retailer’s Traditional Wholesale Ordering Process:

A Retailer’s Traditional Wholesale Ordering Process
3 Steps

A Retailer’s Process with Bridge:

A Retailer’s Process with Bridge

A traditional online wholesale order takes more than seven steps. Bridge Wholesale requires just three. As such, Bridge Wholesale often reduces the time to place an order by more than 50%.

Save Money: Reduce Your Fees By 99% With A Flat Fee

For brands, Bridge Wholesale costs less than other wholesale services. You can receive unlimited wholesale orders for: $49/month per brand. There is no charge for the service to retailers or other businesses that are buying.

Let’s compare a brand’s fees when using different wholesale software services:

Wholesale Service $2,000 in Orders $10,000 in Orders $30,000 in Orders
Bridge Wholesale
Fee: $49/mo. for unlimited orders 		$49/mo. $49/mo. $49/mo.
Trade Show Marketplace Services
Fee: 3% or more 		$60 in fees
Bridge’s $49 flat fee saves you $11 (18%) per month
$300 in fees
Bridge’s $49 flat fee saves you $251 (84%) per month
$900 in fees
Bridge’s $49 flat fee saves you $851 (95%) per month
Faire
Fee: 15% or more 		$300 in fees
Bridge’s $49 flat fee saves you $251 (84%) per month
$1,500 in fees
Bridge’s $49 flat fee saves you $1,451 (97%) per month
$4,500 in fees
Bridge’s $49 flat fee saves you $4,451 (99%) per month

Please note: the above fees for third-party software are estimates and do not include promotional offers.

Custom Wholesale Websites

Rosenthal Showroom website
In addition to our Bridge Wholesale service, Bridge also offers custom wholesale services for brands and distributors.

Featured Client:
Rosenthal USA, which distributes Rosenthal, Versace, Raynaud, and other fine brands, chose Bridge to design and manage its U.S. wholesale site. The site is built on the Bridge framework with custom features and design elements.

The site communicates with Rosenthal’s warehouse to receive real-time stock data, then shares this with logged-in users such as sales reps and retailers.

All the product data that Rosenthal manages on the site is displayed on authorized retailers’ accounts via the Product Syncing service. This helps Rosenthal save time and money in the management of data. It can change an item once, and that change will appear on its wholesale site as well as on hundreds of retailers’ Bridge Stores.

You are invited to visit:
https://www.rosenthalshowroom.com/

FAQ About Wholesale Service

No. A brand can start using Bridge Wholesale with no setup or activation charge. Notably, our brand clients have shared that other service providers sometimes charge $5,000 to set up a wholesale service. Then the service may charge a $1,500 monthly fee. Bridge’s fees are much lower compared to competitors' fees.
A brand can choose to send an invoice to the customer, accept credit cards at checkout, or both. Please note: Accepting credit cards in real-time via Bridge is a separate service. This service carries a fee. If a brand wishes to accept credit cards online, please ask Bridge for pricing.
Yes. Any retailer can use a brand’s wholesale account. The retailer will open a free Bridge account and then log in to the brand’s wholesale account. The brand controls which businesses it allows to make wholesale orders. A brand will approve each retailer to allow wholesale purchasing. For example, a retailer can’t view a brand’s wholesale prices or make a wholesale purchase unless it’s approved by the brand. Learn how a retailer requests wholesale access in Bridge’s Support Portal.
No. Bridge Wholesale does not pool many brands' items alongside competitors' items on one site, which a marketplace service often does. Bridge Wholesale enables each brand to have its own account that shows just its products. A retailer can easily browse to this site and makes purchases—as if it were visiting the brand’s showroom. If a retailer wishes to see another brand, it will visit that brand’s account, as if walking to the next showroom. Bridge enables retailers to go from ‘showroom’ to ‘showroom’ and stay logged in. When a retailer makes purchases, these will be accessible online. The retailer can locate these e-receipts in its own Bridge account or by visiting the respective brand’s Bridge account.
Yes. A brand by default receives the website address ‘brandname.myshoplocal.com.' A brand can choose a unique domain name such as yourbrandnameshowroom.com and ‘mask' its Bridge Wholesale address behind this domain.
The service is free for retailers and sales reps. Brands pay a flat fee per month per brand ($49/month per brand). This fee is far lower than other wholesale platforms' charges. Bridge can offer lower prices because Bridge is not dependent on the wholesale service to generate operating revenue. In addition to the flat fee pricing, we also offer a 3% commission model. You can choose between the two fee structures.
Yes. A brand can use just the wholesale service. While using many of Bridge’s services helps leverage existing product data for many purposes, it is not required.