Shop Local Logo

Bridge Text Logo

Supporting Local Shops
1-212-254-9654
Home
Contact
News
  • News Home
  • News from Members
  • Bridge Events
  • Training Calendar
  • Training Videos
  • New Software Features & Updates
Events
Member Stories
About
Login
Pricing
  • For Retailers
  • For Brands
  • For Sales Reps
Solutions
  • Overview
  • For Retailers
    • Home
    • E-commerce Software
    • Gift Registry Software
    • Product Syncing Service
    • Wholesale Ordering Service
    • Social Network
    • Rank Well in Google
    • Fight Amazon
    • Pricing
  • For Brands
    • Home
    • E-commerce Software
    • Product Syncing Service
    • Wholesale Ordering Service
    • Social Network
    • Pricing
  • For Sales Reps
    • Home
    • Product Syncing Service
    • Wholesale Ordering Service
    • Social Network
    • Pricing
Services
  • Overview
  • E-commerce Software
    • Home
    • Bridge Store vs. Other Software
    • Bridge Store vs. Shopify
    • Software Updates & Tips
  • Gift Registry Software
    • Home
    • Grade Your Gift Registry Software
  • Product Syncing
    • Home
    • For Retailers
    • For Retailers: Add to Your Website
    • For Brands
    • For Sales Reps
    • How Does It Work
    • Product Syncing vs. Dropbox
    • Product Syncing Brand Members
    • Free Product Newsletters
    • Sale Items from Smart Brands
    • Marketplace Catalog
  • Wholesale Ordering
  • Social Network
  • Industry Standards
  • Universal Login
  • Credit Card Processing
  • Shop Local Directory
Customers
  • Retailers Using Bridge E-commerce Software
  • Brands Using Product Syncing Service
  • Member Stories
  • Shop Local Directory
Support
  • Contact Us
  • Training Calendar
  • Training Videos
  • Help & Support Docs
Open Free Account Open Free Account
ShopLocal Logo

Bridge Logo

Open Free Account Login
  • Free Account
  • Pricing
    • For Retailers
    • For Brands
    • For Sales Reps
  • Solutions
  • Solutions For Retailers
    • Home
    • E-commerce Software
    • Gift Registry Software
    • Product Syncing Service
    • Wholesale Ordering Service
    • Social Network Service
    • Rank Well in Google
    • Fight Amazon
    • Pricing
  • Solutions For Brands
    • Home
    • E-commerce & Registry Software
    • Product Syncing Service
    • Wholesale Ordering Service
    • Social Network Service
    • Pricing
  • Solutions For Sales Reps
    • Home
    • Product Syncing
    • Wholesale
    • Social Network
    • Pricing
  • E-commerce Software
  • Gift Registry Software
  • Product Syncing Service
  • Wholesale Ordering Service
  • Social Network Service
  • Services Overview
  • Retailers Using Bridge E-commerce Software
  • Brands Using Product Syncing Service
  • Member Stories
  • Shop Local Directory
  • Industry Collaboration Standards
  • Universal Login Service
  • News Home
  • News from Members
  • Bridge Events
  • Training Calendar
  • Training Videos
  • New Software Features & Updates
  • Help & Support Docs
  • About
  • Contact Us
  • Login
  • Free Account
  • Login
Bridge Wholesale Service
Shop for Anna Weatherley products
Shop for Beatriz Ball products
Shop for Calaisio products
Shop for Casafina products
Shop for Couzon products
Shop for Mario Luca Giusti products
Shop for Meissen products
Shop for Pickard China products
Shop for Royal Crown Derby products
Shop for Varga products

The Fastest Solution to Place Wholesale Orders

Bridge offers businesses an innovative solution to shop thousands of products. Bridge Wholesale combines the best features from wholesale marketplaces and buying on a brand’s site into a new service.

Why Choose Bridge Wholesale?

2x Faster
Bridge Wholesale reduces the number of steps required to place an order by 50%. Bridge Wholesale takes just 3 clicks to place an order, while traditional orders take more than 7 clicks.
Businesses Hate to Log In
Since many retailers deal with more than 50 brands, they often are asked to deal with more than 50 logins and passwords to access brands’ websites. When they attempt to log in, they can’t remember the login. Bridge Wholesale removes this hurdle. Since retailers log in to their own Bridge account daily, they are already logged in and authenticated. They can simply click a link and start the wholesale ordering process.
Easier to Use and More Accurate
Wholesale marketplaces are often filled with thousands of products and require lots of searching. This creates opportunities for finding the wrong item. Fewer clicks mean fewer mistakes. Bridge Wholesale helps a retailer purchase exactly what it wants.
More Convenient
Retailers can view past orders from many different brands on their own Bridge account. For example, instead of visiting 10 brand sites to view past orders, the retailer can simply stay on its own account and view all 10 brands' orders.
Speed Products to Market
A retailer can purchase a product on a brand's Bridge account and have it in its Bridge Store instantly. This greatly shrinks the time it takes to get the product from the wholesaler's site (backdoor) to the retailer's site (front door). Bridge refers to this door-to-door distribution space as ‘D2D.’ In the era of e-commerce, the goal is to shrink the D2D window.
Reduce Abandoned Shopping Carts
Most shoppers do not complete their purchase the first time they add an item to their cart. Bridge Wholesale shows open shopping bags at the top of the retailer's own Bridge account—thereby reminding it to checkout. Due to this, Bridge Wholesale has a higher conversion rate for completing purchases.
Quality Control: A Brand Matters
At a trade show, competitors aren’t showing their products in each other’s showrooms—why accept that compromise online? Other wholesale marketplaces often promote a competitor's products alongside a brand’s products. This is not ideal for the brand. The competitor's product may be cheaper or made in an inferior manner. Marketplace sites reduce a product to a commodity. Bridge helps brands avoid these issues. With Bridge, a brand receives a store in which retailers and clients see just their products. This is the equivalent of a retailer being in a brand’s showroom at a trade show. They can easily see, appreciate, understand, and shop from the brand’s line.
Protect Our Industry
With over 10 years of experience in serving the retail industry, Bridge is dedicated to helping retailers, brands, and reps 'bridge' the analog and digital worlds. We empower the members of our industry instead of cutting them out.
Save Money
There is no charge to retailers or reps to use the Wholesale Service. Brands pay for the wholesale service. Bridge charges brands far less than other service providers. (Please see table below.)

Who Uses the Service?

Brand, retailers, and reps use the service. Brands place their products in their Bridge account. Authorized retailers can purchase these items wholesale. Sales reps can receive order updates. If a brand is a Product Syncing partner, its products can automatically be offered for wholesale purchasing via this service.

Featured Brands Using Wholesale Service:

  • Abbiamo Tutto
  • Agraria
  • Anna Weatherley
  • Annieglass
  • Arte Italica
  • Arthur Court
  • Badash
  • Beatriz Ball
  • Bordallo Pinheiro
  • Bredemeijer
  • Calaisio
  • Capdeco
  • Carmel Ceramica
  • Casa Alegre
  • Casafina
  • Chelsea Clock
  • Costa Nova
  • Couzon
  • Cunill
  • D'Argenta
  • Dartington Crystal
  • Deruta Of Italy
  • Deshoulieres
  • Empire Silver
  • Fitz and Floyd
  • GEFU
  • Gorham
  • Halcyon Days
  • Haviland
  • Herdmar
  • International Silver
  • Intrada Italy
  • Jars
  • John Beswick
  • Joseph Joseph
  • Julia Knight
  • Kirk Stieff
  • Mario Luca Giusti
  • Mary Jurek
  • Medard de Noblat
  • Meissen
  • Messermeister
  • Mikasa
  • Olivia Riegel
  • Pampa Bay
  • Pickard China
  • Pickard Crystal
  • Pinto Paris
  • Relish
  • Revol
  • Rochard Limoges
  • Royal Crown Derby
  • Royal Limoges
  • Salisbury
  • Shelby Dillon Studio
  • Silvero
  • Skyros Designs
  • Sttelli
  • Teakhaus by Proteak
  • The Prince Company
  • Towle
  • Tuttle
  • Vagabond House
  • Varga
  • Vista Alegre
  • Wallace
  • Wilton Armetale
  • Woodard & Charles

See How Bridge Wholesale Can Help Your Business

 
Are You a Retailer?
 

Retailers

  • Cost: Free.
  • Shop for brands and products that you wish to buy.
  • Order from the brands.
  • Easily reorder items. Save and bookmark products.
  • Skip logging in. Bridge allows you to seamlessly move from brand site to brand site without having to log in.
  • See all of your Bridge orders on your Bridge account instead of having to visit many brands' sites or third-party marketplaces.
  • Instantly display products purchased at wholesale in your Bridge Store.
Are You a
Brand
or Distributor?

Brands

  • Low cost: pay a flat fee of $29/month per brand.
  • Present your products for sale to retailers.
  • Receive orders from your retailers.
  • Discover new buyers for your products.
  • Use a unique domain name (for example: yourbrandshowroom.com).
  • Speed products to your retailer’s front-facing e-commerce site.
  • Better promote your products. Other wholesale services such as marketplaces promote your competitors' products alongside your products. This encourages your customers to purchase from competitors.
  • Use your product data in Bridge Wholesale to grow your business in other areas. For example, a product in the wholesale service area can also power a gift registry and the Product Syncing service. Learn more about the services Bridge offers brands.
 
Are You a
Sales Rep?
 

Sales Reps

  • Cost: Free.
  • Present your products for sale to your retailers.
  • Receive orders from your retailers.
  • Discover new buyers for your products.
"I absolutely love being able to order online with Bridge Wholesale. The online process allows me the convenience of placing orders at any time of the day. Thanks to Bridge's system, I make fewer mistakes entering SKUs. By reducing my phone call and email transmissions, Bridge frees up valuable time." ~ Laura May / Owner / The Ivy House / Dallas, TX
“I have been using the Bridge Wholesale ordering service for a couple of months. It is by far the easiest way to order from our suppliers. It cuts down on mistakes. I like that the images and item codes are right there to view. You know you are getting what was ordered. Time is money. Bridge Wholesale ordering service saves you time.” ~ Martin Garding / Owner / Lawren's / Huntsville, AL

Save Time: Reduce Wholesale Ordering Steps by 50%

7 Steps

A Retailer’s Traditional Wholesale Ordering Process:

A Retailer’s Traditional Wholesale Ordering Process
3 Steps

A Retailer’s Process with Bridge:

A Retailer’s Process with Bridge

A traditional online wholesale order takes more than seven steps. Bridge Wholesale requires just three. As such, Bridge Wholesale often reduces the time to place an order by more than 50%.

Save Money: Flatten Your Fees By 99.4% With A Flat Fee

For brands, Bridge Wholesale costs less than other wholesale services. You can receive unlimited wholesale orders for: $29/month per brand. There is no charge for the service to retailers or other businesses that are buying.

Let’s compare a brand’s fees when using different wholesale software services:

Wholesale Service $2,000 in Orders $10,000 in Orders $30,000 in Orders
Bridge Wholesale
Fee: $29/mo. for unlimited orders
$29/mo. $29/mo. $29/mo.
Trade Show Marketplace Services
Fee: 3% or more
$60 in fees
Bridge’s $29 flat fee saves you $31 (52%) per month
$300 in fees
Bridge’s $29 flat fee saves you $271 (90%) per month
$900 in fees
Bridge’s $29 flat fee saves you $871 (97%) per month
Faire
Fee: 15% or more
$300 in fees
Bridge’s $29 flat fee saves you $271 (90%) per month
$1,500 in fees
Bridge’s $29 flat fee saves you $1,471 (98%) per month
$4,500 in fees
Bridge’s $29 flat fee saves you $4,471 (99%) per month

Please note: the above fees for third-party software are estimates and do not include promotional offers.

Custom Wholesale Websites

Rosenthal Showroom website
In addition to our Bridge Wholesale service, Bridge also offers custom wholesale services for brands and distributors.

Featured Client:
Rosenthal USA, which distributes Rosenthal, Versace, Raynaud, and other fine brands, chose Bridge to design and manage its U.S. wholesale site. The site is built on the Bridge framework with custom features and design elements.

The site communicates with Rosenthal’s warehouse to receive real-time stock data, then shares this with logged-in users such as sales reps and retailers.

All the product data that Rosenthal manages on the site is displayed on authorized retailers’ accounts via the Product Syncing service. This helps Rosenthal save time and money in the management of data. It can change an item once, and that change will appear on its wholesale site as well as on hundreds of retailers’ Bridge Stores.

You are invited to visit:
https://www.rosenthalshowroom.com/

FAQ About Wholesale Service

Is there a setup or activation fee?

No. A brand can start using Bridge Wholesale with no setup or activation charge. Notably, our brand clients have shared that other service providers sometimes charge $5,000 to set up a wholesale service. Then the service may charge a $1,500 monthly fee. Bridge’s fees are much lower compared to competitors.

What payment forms can a brand accept?

A brand can choose to send an invoice to the customer, accept credit cards at checkout, or both. Please note: Accepting credit cards in real-time via Bridge is a separate service. This service carries a fee. If a brand wishes to accept credit cards online, please ask Bridge for pricing.

Can a retailer that does not have a Bridge account purchase from a brand’s Bridge wholesale account?

Yes. Any retailer can use a brand’s wholesale account. The retailer will open a free Bridge account and then log in to the brand’s wholesale account. The brand controls which businesses it allows to make wholesale orders. A brand will approve each retailer to allow wholesale purchasing. For example, a retailer can’t view a brand’s wholesale prices or make a wholesale purchase unless it’s approved by the brand. Learn how a retailer requests wholesale access in Bridge’s Support Portal.

Is Bridge Wholesale a ‘marketplace’ service?

No. Bridge Wholesale does not pool many brands' items alongside competitors' items on one site, which a marketplace service often does. Bridge Wholesale enables each brand to have its own account that shows just its products. A retailer can easily browse to this site and makes purchases—as if it were visiting the brand’s showroom. If a retailer wishes to see another brand, it will visit that brand’s account, as if walking to the next showroom. Bridge enables retailers to go from ‘showroom’ to ‘showroom’ and stay logged in. When a retailer makes purchases, these will be accessible online. The retailer can locate these e-receipts in its own Bridge account or by visiting the respective brand’s Bridge account.

Can a brand have a unique domain for its Bridge Wholesale service?

Yes. A brand by default receives the website address ‘brandname.bridgecatalog.com.' A brand can choose a unique domain name such as yourbrandnameshowroom.com and ‘mask' its Bridge Wholesale address behind this domain.

How much does the Bridge Wholesale service cost?

The service is free for retailers and sales reps. Brands pay a flat fee per month per brand ($29/month per brand). This fee is far lower than other wholesale platforms' charges. Bridge can offer lower prices because Bridge is not dependent on the wholesale service to generate operating revenue. In addition to the flat fee pricing, we also offer a 3% commission model. You can choose between the two fee structures.

Can a brand use just the wholesale service and not the other services (e.g. gift registry, D2C, etc.) offered by Bridge?

Yes. A brand can use just the wholesale service. While using many of Bridge’s services helps leverage existing product data for many purposes, it is not required.

↑
Call
212-254-9655
Contact
339 East 9th St.
Suite B
East Village
New York, NY 10003
members@bridge.org
Made in NYC
Copyright © 2022 Bridge • Terms of Service • Member User Agreement • Accessibility • Privacy Policy

Create Your Free Account
×
Your business type:

By signing up for Bridge, you agree to the Terms of Service and Member User Agreement.

Enlarge Image
Enlarge Image

Save Time: Reduce Wholesale Ordering Steps by 50%

7 Steps

A Retailer’s Traditional Wholesale Ordering Process:

A Retailer’s Traditional Wholesale Ordering Process
3 Steps

A Retailer’s Process with Bridge:

A Retailer’s Process with Bridge

A traditional online wholesale order takes more than seven steps. Bridge Wholesale requires just three. As such, Bridge Wholesales often reduces the required time to place an order by more than 50%.