Juliska, a premium housewares brand, doesn't have to worry about retailers like Babcock Gifts updating its products online because it uses the Product Syncing service. With the service, the brand receives the Product Pass which allows unlimited products to by synced.
Product Syncing is a marketing service that displays your product catalog on your authorized retailers' websites. Promote unlimited products to an unlimited number of your stores which you choose.
The Product Syncing service is a marketing tool to promote your products to existing and potential clients. Your business can store and sync thousands of products (with pictures, prices, and descriptions) with your retailers.
Your retailers can use these products to power their websites and gift registries. You control how your products appear and are organized on your retailers' websites.
Currently, 112 brands sync 64,920 products to 1,206 retailers' websites.
We Give Your
A Free Account
View Live Example:
Load & Sync Products
You load your products to your Bridge account. A Bridge coach will help you do this. You then send sync requests to your retailers and reps. Retailers and reps with Bridge accounts will receive your requests and approve them. If a business does not have a Bridge account, it can open one for free. Once synced, your brand’s products will be updated automatically in the business’s Bridge account.
Attract Customers & Sell More
People will see your synced products online in your retailers’ Bridge Stores. Your retailers will sell these synced products to customers, and registrants will use these products to build their gift registry lists. In addition, retailers can use the service as an image and product library. They can export your data and then import it to their third-party website or POS.
View Live Example:
The Ivy House's Juliska Home Page
Retailer not using Product Syncing
Retailer using Product Syncing
Most retailers show a fraction of what a brand offers. Due to this, they receive fewer orders; this hurts the retailer and the brand. The Product Syncing service fixes this problem. Retailers with no web department can quickly sell all of your products on their site.
To start the process of syncing your products, you place them in your Bridge account. Your Bridge account acts as database that only shares your products with retailers, sales reps, and businesses with which you've approved syncing your products.
1,206+ retailers use the Product Syncing service, including:
Jason Solarek (Bridge), Andrew Pickard Morgan (Pickard China), Marisa LeDonne (Rosenthal) and Tim DeVine (DeVine Corp.)
In this nine minute video, Bridge’s Jason Solarek shares how the Product Syncing service ‘bridges’ the gap in online distribution. Jason covers:
Visit our friends at Pizazz: https://pizazz.myshoplocal.com/
For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands paid department stores to set up displays and manage their brand appearance. This helps the brands and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? There is: our Product Syncing service allows brands to set up digital displays on a store's website. The brand manages the images and product assortment. The store is responsible for handling the sale and delivering the goods.
More than one hundred brands use our digital display technology, including Versace, Vera Wang, and Juliska. They manage their brand on stores across the United States, Canada, and the Caribbean. Bridge brought to indie stores' websites what Bloomingdales used to offer on its store floor. We're allowing brands to operate 'mini-stores' within the retailers' sites.
When you join the Product Syncing service, you'll send Bridge an Excel file. We'll help you format this sheet for import to your Bridge account. We use the Product Share formatting standards.
» Learn about our standards for formatting data for Product Syncing
Page tags: advertising platform, marketing platform, b2b advertising platform, advertising to retailers, retail advertising network