News from Bridge
Bridge in the News
Good News: 273 RöSLE Products Are Ready for Syncing
We are pleased to announce that RöSLE USA is ready to sync products with retailers via Bridge.
RöSLE is sharing 273 products in 4 collections via Bridge. Please view their synced products here:
https://rosle.bridgecatalog.com/collections.cfm/Rosle.
Retailers who sync with RöSLE products save time and money:
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May 23, 2022
RöSLE is sharing 273 products in 4 collections via Bridge. Please view their synced products here:
https://rosle.bridgecatalog.com/collections.cfm/Rosle.
Retailers who sync with RöSLE products save time and money:
- By syncing, the retailer can save $273 and 2 days in labor.
- Sync with RöSLE on Bridge is free.
- Syncing takes less than
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Businesses Should Want a Membership—Not a Subscription. Why?
When talking about memberships and subscriptions, these two business models are sometimes interchanged but actually are different. They often differ in their pricing, customers, and offerings. A subscription is often not a membership, but a membership often encompasses a subscription. A membership is often an elevated and more powerful subscription that collectivizes and leverages the subscribers.
What They Have In Common
With both models, you often pay a fee and receive a ...
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May 22, 2022
What They Have In Common
With both models, you often pay a fee and receive a ...
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Tableware Today: 4 Brands Promote Bridge
We're happy to see four brands promote Bridge in Tableware Today's June/July 2022 issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo in the lower left or right of the page. The brands that promote Bridge include:
The brands show the Bridge logo so that retailers reading the publication will know that they can easily sell the products shown. Since e-commerce makes up 30% of U.S. ...
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May 22, 2022
In each advertisement, the brand displays Bridge’s ‘B’ logo in the lower left or right of the page. The brands that promote Bridge include:
- Bordhallo Pinheiro
- Carmel Ceramica
- Pampa Bay
- Vista Alegre
The brands show the Bridge logo so that retailers reading the publication will know that they can easily sell the products shown. Since e-commerce makes up 30% of U.S. ...
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May 17
Connection 👫
Connection 👫
Connection 👫
In the past, we’ve used spin classes and gyms as inspiration for Bridge. We see them as metaphors for helping retail business owners. The founders of SoulCycle, Elizabeth Cutler and Julie Rice, must have been eavesdropping on us: they are expanding their spinning approach to another sphere. The Times reports they have started Peoplehood, a business that seeks to help people via self-help (group-help?) sessions. It’s SoulCycle for the soul&...
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May 17, 2022
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New Feature: Shop Local Banner
Bridge has added a new feature to your retail shop. At the top of your Bridge Store, there is now a banner that promotes shopping local. This banner quickly conveys that buying from your Store helps your store and your community.
The text says, "Thank you for supporting your local shop & people in your community."
Introduction banners like this are important. We see them on a variety of sites, including on Bookshop.org and Faire.com. (Read more about the ...
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May 11, 2022
The text says, "Thank you for supporting your local shop & people in your community."
Introduction banners like this are important. We see them on a variety of sites, including on Bookshop.org and Faire.com. (Read more about the ...
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NYT: More Registrants Want Cash...And We're Not Talking Gift Cards
This week's Times shares that brides are increasingly asking for cash gifts. This trend pulls back the curtain on the underbelly of wedding gifts. Over the last 20 years, a trend emerged where a bride would ask for a traditional gift (i.e. a crystal champagne flute set, a fine china plate, etc.) but then redeem the credit for a television or vacuum. The stores that were especially adept at this were the big-box stores with a wide variety of offerings like Macy's and Target. They would use ...
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May 11, 2022
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May 11
Bus-ta Move 🚌
Bus-ta Move 🚌
Bus-ta Move 🚌
In Beyond Entrepreneurship 2.0, which the Bridge team is currently reading, the author Jim Collins confesses that he missed a key ingredient 25 years ago when he wrote the first edition. He states that he now realizes the most important part of achieving a great company is: getting the right people 'on the bus.’ I agree. Fourteen and a half years ago (long before I opened this book), I was lucky enough to pick up the right ‘passenger:' Moshe replied to my job posting (...
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May 11, 2022
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New Feature: Use Checklists to Grow Your Registry Sales
Bridge has added a new feature to your store's wedding registry service. We have added checklists to each registry.
These checklists will help your store:
Details
Bridge has given each of your wedding registries two checklists:
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May 5, 2022
These checklists will help your store:
- Save time.
- Sell more gifts.
- Make customers happier.
Details
Bridge has given each of your wedding registries two checklists:
- Your store receives an internal, private checklist for each registry. The registrant can’t access this.
- The registrant receives their own checklist. You can also
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WSJ: Facebook faceplants with e-commerce
Today’s Wall St. Journal shares show retailers are frustrated by Facebook’s e-commerce offering.
Sellers complain it misses many basic features, including offering an item in different colors or sizes (what Bridge calls a “multi-SKU item”). One can’t control where the item is sold—apparently, a seller may have to ship to the Maldives. Some sellers said it’s too complicated to manage the service. What if they need help? There&...
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May 4, 2022
Sellers complain it misses many basic features, including offering an item in different colors or sizes (what Bridge calls a “multi-SKU item”). One can’t control where the item is sold—apparently, a seller may have to ship to the Maldives. Some sellers said it’s too complicated to manage the service. What if they need help? There&...
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May 3
The Prestige
The Prestige
The Prestige
While eating a slice of coal-fired pizza at Arturo’s in Soho yesterday, and getting an occasional whiff of Houston Street garbage, I had to admit: I was at a loss for insight to share with my coworkers this week. Each week, I send out a motivational message to my team that precedes a summary of what they accomplished. We call this report the Brick report. This would be my seventy-second Brick introduction: What else could I say--and would they miss it if there was not an introduction...
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May 3, 2022
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New Feature: Share a Product via Messaging
Your Bridge has a new feature: you can more easily message friends about products. On each item's page, there is now a "Message via Bridge" link. When you click this link, a modal will appear, letting you select your friend and share the item. If you wish, you can include a customized message. When you share the message, a message alert will appear when the member views their Bridge account. They will also receive an email alert that you sent them a message.
In the ...
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May 1, 2022
In the ...
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April 30
WSJ: Bridge Client Messermeister
WSJ: Bridge Client Messermeister
WSJ: Bridge Client Messermeister
Happy to see our client and Product Syncing partner Messermeister in this weekend’s Wall St. Journal.
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April 30, 2022
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Updated Feature: Enter a Purchase for a Registry List
Bridge has updated how a store records a purchase for a registry list. This method uses the best practice for creating a digital copy of an order. Stores need to add a purchase to a gift list for a variety of reasons, including:
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April 27, 2022
- A customer purchased a gift in-store.
- A customer purchased a gift via telephone.
- A customer purchased online via Bridge, and then called the store to add to the purchase.
- A customer purchased a gift via another online outlet (
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NYT: Amazon claims to not be responsible for what it sells
NYT: Amazon claims to not be responsible for what it sells
Amazon sells you an item, gets it from its warehouse, and delivers it to you—but says that it is not a seller, shares Moira Weigel in this past weekend’s Times. This shields it from accountability to customers that receive harmful goods. Amazon is using a similar excuse that Facebook and social media platforms use regarding harmful content: don’t hold us accountable; blame our users, even if we provide the service ...
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April 26, 2022
Amazon sells you an item, gets it from its warehouse, and delivers it to you—but says that it is not a seller, shares Moira Weigel in this past weekend’s Times. This shields it from accountability to customers that receive harmful goods. Amazon is using a similar excuse that Facebook and social media platforms use regarding harmful content: don’t hold us accountable; blame our users, even if we provide the service ...
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Checklists Can Help Save Lives and Main Street ✅
In a 2007 article in The New Yorker, Atul Gawande, a surgeon and an author, advocated that more hospitals use checklists. He cited many medical studies showing how checklists save lives (and money). Implementing one checklist, a hospital "…prevented forty-three infections and eight deaths, and saved two million dollars in costs." The startling part: the list was only five steps long! In other words, people don’t consistently follow...
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April 25, 2022
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April 21
Join Us On Bridge / Get $200
Join Us On Bridge / Get $200
Join Us On Bridge / Get $200
Dear Friends and Family of Skyros Designs,
142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.
Retailers that use Bridge report selling 18% more. In fact, our best ...
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April 21, 2022
142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.
Retailers that use Bridge report selling 18% more. In fact, our best ...
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NYT: How Barnes & Noble Went From Villain to Hero
Excerpt:
"Today, virtually the entire publishing industry is rooting for Barnes & Noble — including most independent booksellers. Its unique role in the book ecosystem, where it helps readers discover new titles and publishers stay invested in physical stores, makes it an essential anchor in a world upended by online sales and a much larger player: Amazon."
Read the full article:
https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html
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April 20, 2022
"Today, virtually the entire publishing industry is rooting for Barnes & Noble — including most independent booksellers. Its unique role in the book ecosystem, where it helps readers discover new titles and publishers stay invested in physical stores, makes it an essential anchor in a world upended by online sales and a much larger player: Amazon."
Read the full article:
https://www.nytimes.com/2022/04/15/arts/barnes-noble-bookstores.html
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Join Casafina Living On Bridge / Get $200
We are pleased to participate in a promotion with Casafina Living. Please find the letter that Matt Hullfish, National Sales Director, shared with his retailers below.
Thank you,
Jason
..............
Dear Friends and Family of Casafina,
272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
...
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April 20, 2022
Thank you,
Jason
..............
Dear Friends and Family of Casafina,
272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
...
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April 19
Competing With Ourselves🪞
Competing With Ourselves🪞
Competing With Ourselves🪞
About two weeks ago in Charleston, SC, in spin class where I sounded like I was getting a hair transplant, I enjoyed being at once together with my friends in the class and yet competing with them. When they peddled harder and stood up, I wanted to also. Our competing didn't mean that there was one winner and everyone else lost. It wasn’t a zero-sum game. In that spin class, we all won. After that class, we all felt great. Competition is an ...
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April 19, 2022
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Bridge in the News