Before May 31, 2023, send an email to your retailers inviting them to join you on Shop Local's e-commerce platform. We’ve written for you a sample email template you can send to them. Please find that template below. You can copy this template and send it using your email program (Outlook, MailChimp, etc.).
When you send your email, please BCC firstname.lastname@example.org or forward it after you send it.
Apple announced last month that it's launching a new classical music app. What’s novel about the Apple Music Classical app is how it lets music fans more easily search thousands of variations of the same song. For example, let’s say you want to find a Johann Sebastian Bach song. Over the past 300 years, many musicians have done ‘covers’ of his works, and there are variations by conductor, music, year, etc., thereby producing thousands of variations. Existing software ...
We're happy to see four brands promote Bridge's Shop Local platform in Tableware Today's June/July 2023 issue.
The brands promoting Shop Local include:
In the advertisement, the brand displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product ...
The New York Times shares a salacious story about Sherry-Lehman, a world-famous wine shop. The story recounts how the retailer was hit by tariffs, online competitors, and COVID shutdowns. It had borrowed excessively, which many retailers do. At first, it reads like a Bed Bath & Beyond obituary. But then the owners veered into the criminal realm. They sold rare wine to new customers that belonged to existing customers, in other cases didn’t deliver what was sold, and ...
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
Today’s Times contains a Staples ad that speaks to the value humans provide in operating a business. The ad pushes back against software- and computer-automated service.
While we run a software platform, we agree with Staples. Clients that sign up for a Shop Local account get a free coaching call by a real person based here in the United States. Thereafter, our coaching staff uses one-on-one training, including telephone calls and Zoom video meetings, to help them get the best ...
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
Sam Gross, who drew many cartoons for The New Yorker, passed away this month at the age of 89. I've been a The New Yorker cartoon fan for years, and often include them in the footer of our emails to clients.
I'd not thought of the people behind those cartoons, but it's people like Sam that labor over them.
Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker.
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive.
- Brands report that in-store shoppers buy more per purchase.
I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
I believe in what we do here at Bridge. That fervor manifests in me seeing our logo’s color all around me, including in last night’s Empire State Building lights. One day we hope to be the sponsor of that lighting ⚪️🟢⚪️🟢⚪️🟢🌃
Your Shop Local Store has a new feature: we've launched a new format of your emails notifying you and customers of orders. The emails now include product pictures, brand logos, registrant pictures, various font enhancements, and more.
Previously, the email format was basic text (no pictures or logos).
In the example shown, we see an Order Status Update email to a customer from The Cook's Station, a kitchenware store in South Carolina. In the email, we see the store's logo along...
You've heard of Salsa-fy? It’s national, was started in Dallas, is used by 60,000 employees, and is used at more than 1,600 corporate locations. Salsa-fy helps businesses steer clear of trouble, offer the best value, and ensures profitability. You may interrupt me here and ask, “Jason, don’t you mean the software company Salesify?” No, I’m talking about the restaurant chain Chili’s and its approach to managing salsa, french fries, and its business. ...