Retailers: You're Invited 💌
Join us for a webinar to learn 9 quick ways to boost your holiday sales.
 

Why Join?

The holidays are the perfect time to attract new customers and wedding registrants. 

We'll review 9 ways to:

• Prepare your online store. Add holiday hours, quick links, top holiday items, news & slides.
• Boost online visibility. Add news, posts & videos on social media, link on official website, and holiday keywords.
• Make the most of this season's excitement. Print wedding

We are pleased to share that nora fleming products are ready for Syncing. 

nora fleming joins our network of 111 premium brands that Sync products with 1,460 retailers.

Visit nora fleming's Shop Local Account:
View the 215 nora fleming products you can Sync with here:
https://norafleming.myshoplocal.com/collections.cfm/Nora_Fleming.

How to Sync

• ​​​Please log in to your Shop Local account.
• Please scroll up to the top. In the Top Bar's search field, please enter "nora fleming".
• On the search results

Brands & Distributors: You’re Invited 💌
Join us on Tuesday, November 18th @ 10:30 AM ET for a live webinar. 
 

Why Join?

We’ll show you how to:

• Access the new Registry Performance page.
• View detailed reporting.
• Track which products, retailers, and registrants are driving your sales.

After this webinar, you'll be able to answer:

• What are my top 10 wedding registry retailers?
• What are my top 10 wedding registry products?
• How many units have been added to wedding registries?
• What percent

It’s the most wonderful time of the year—to post!

Whether you’re sharing gift ideas, celebrating engagements, or spreading holiday joy, these ready-to-go social media examples can help your store shine all season long.

Need some tips and advice for the best ways to post during the holidays? We've created our 2025 Social Media Guide for the Holidays with 8 simple tips to help your store shine: https://bridge.myshoplocal.com/news.cfm/25651/Your-2025-Social-Media-Guide-for-the-Holidays--8-Tips-for-

Posting on social media isn’t just about staying active; it’s about staying relevant. Every post is an opportunity to be where your registrants are looking, spark meaningful conversations, build trust, and turn possible registrants into a registry. The more consistently you post, the more visible, credible, and connected your store becomes. In today’s world, if you’re not posting, you’re missing opportunities!

Which idea will you implement today?  

We love to see our members' posts. Be sure

When I saw this Square ad, I imagined our tagline for a Shop Local ad .  Our ad may read, “When your shop grows your community, you need an online store that can keep up.” 

Our job and mission here at Shop is grow local businesses via their online stores and wedding registries.  Since we’re the only e-commerce platform that makes wedding registry software and wedding registries give local shops a unique advantage over Amazon and D2C brands,   it’s important we help indies.&

For Brands & Distributors

This video walks through 5 solutions to grow your sales network.
 

Webinar includes:

Grow Sales Via Two Primary Approaches:
A. Grow Sales by Connecting with Your Existing Retailer Network

1. My Retailers Page
2. Didn’t see your top retailers?
   Try…..
   i. Retailer Directory
   ii. Invite all Your Retailers

B. Grow Sales by Connecting with Retailers That Don’t Sell Your Brand Yet

1. Leaderboard
2. Prospecting Page

Please click here to view the webinar recording: 
https://transcripts

We’ll be at the AmericasMart Tuesday, January 13 - Friday, July 16, 2026. 

We'd love to meet and hear about your sales goals.

Are you a brand or sales rep?
If so, we put together the following materials for you to share with your retailers. Please print these for use during the show:

1. Explanation Materials

1. A flyer explaining the benefits of the Shop Local service: View explanation PDF here
2. Flyer explaining the service for use in showroom:  https://bridge.myshoplocal.com/docs/BRC/Show-

I picked up this cute flyer from the Locavore store on 6th Avenue.  

Locavore has a shop and prints a local shopping guidebook.  

Your Shop Local Store now has a new feature: We've added a Pick Up Manager to your Orders page. This feature lets you quickly view orders customers have requested to pick up in-store, helping your store sort and prioritize them more efficiently.

What You'll Find on the Pick Up Manager:

• Order Date, Order ID, and Total Paid for the Order: By default, it will show the most recent orders at the top of the page.
• Pick Up Date: Information will be left blank unless the Order Status has been updated

We're excited to celebrate Millie Tucker in Edmond, OK, for proudly sharing their Shop Local Leaderboard success across Facebook and Instagram! 🎉

They highlighted their Top Wedding Registry Retail Mover – October 2025 recognition, showcasing both their ranking and a stunning in-store display. What a fantastic way to spotlight their registry program and inspire registrants.

🎯Why Post?

When retailers share their Leaderboard success, it creates powerful momentum:

• Builds trust with couples — They view

For Brands & Distributors

This video walks through 5 built-in marketing tools.
 

Webinar includes:

1. Share a news post.
2. Share a banner with news.
3. Grow your sales network by sharing a flyer in your showroom or wholesale shipment.
4. Grow your sales network by sending an email.
5. Grow your sales network by updating your official website.

Please click here to view the webinar recording: https://transcripts.gotomeeting.com/#/s/5cad1567de50278a5b5a8fba53bc7ec5d481bf0791895065e4b5e08a5f96239d 

The

Congratulations to the following members for being the top gift registry performers in October 2025:

Top-3 Retailers
🥇 Babcock Gifts in Memphis, TN
🥈 P.S. The Letter in Fort Worth, TX
🥉 Friend & Company in New Orleans, LA

Top-3 Retail Movers
🥇 The Kitchen Table in Hattiesburg, MS / +306%
🥈 Jacksons Home & Garden in Dallas, TX / +271%
🥉 The Pine Needle in Dalton, GA / +252%

By gift registry sales / % change in October 2025 online revenue vs. prev. month

Top-3 Wedding Registry Brands
🥇 

How important is adding a picture to a couple's wedding registry?

Shop Local's research shows that registries with a couple's picture generated $482 more in sales than those without a picture—a 17% sales boost.

We reviewed 3,150 wedding registries from U.S.-based indie retailers with brick-and-mortar locations. We found these trends:

1.  When a registry has a picture of the couple/registrant, the average purchase was $55 more—a 9.5% sales boost (55 / 573).
2. Total purchases for a registry with a

Happy Halloween from the Shop Local team. Our software offers lots of treats and no tricks.

~ SH🎃P LOCAL

Shop Local Is about building a community--sort of like building with Legos. We wondered what it would be like to create a Shop Local-inspired Lego set.  Grok gave us some examples.

(For some reason, Grok was very keen to use Batman Legos in mock ups.)

Lego bookshop set:

https://www.lego.com/en-us/product/bookshop-10270

This video walks through 5 best practices for collections.

Webinar includes:

1. Create a collection to organize products by pattern.
2. Create a sub-collection to separate products by variation of a pattern.
3. Sort or rearrange collections to highlight patterns.
4. Add a lifestyle image to a collection.
5. Designate a collection as a “Best Seller.”

Please click here to view the webinar recording: https://transcripts.gotomeeting.com/#/s/d45fa14c59130998ab760204b05767a07f8613f0041ea2886d40f9f11285a156&

We're happy to see Millie Tucker in Edmond, OK, promoting their Shop Local registry service on Facebook and Instagram. The store recreated one of our holiday templates and shared it on their Instagram and Facebook. 

Wish to view and download your template?  We've created 8 ready-to-use social media graphics that your store can post. You can find these graphics, along with caption examples, here: https://bridge.myshoplocal.com/news.cfm/25646/Holiday-Magic-for-Your-Social-Media--8-Social

The Leaderboard showcases which stores, products, and brands are making the biggest impact across our network of indie retailers. 

Want to see your brand move up the ranks? These steps will help you strengthen your partnerships, boost registry placements, and increase visibility with engaged couples nationwide.

1. Identify Your Top Retail Partners

• View the Leaderboard on your Shop Local account.
• View the retailers that rank the highest overall and with the biggest percent gain.
• Make a list

We are pleased to announce that Five Swans has joined Shop Local to grow its online tabletop and bridal registry business after being referred by sales rep Karen Flattum of Flattum and Company. Celebrating almost 60 years in business, Five Swans is renowned for offering curated gifts, thoughtful tableware, locally made treasures, and more.

The store instantly received great benefits:

• Customers and registrants can shop for 7k+ products online.
• The store avoids 11 weeks and $7,192