News from Bridge about e-commerce, gift & bridal registries, products, and stores

Featured News Mention Bridge in Your Price List or Catalog - Receive $250.00

Featured News
Mention Bridge in Your Price List or Catalog - Receive $250.00

November 8, 2022

FOR BRANDS

Bridge is offering a new promotion where your brand will earn $250.00 when you mention your Bridge membership in your price list or catalog.

Details:

Display Bridge's ShopLocal.org logo in your price list or catalog. Suggested text: “More easily sell our products by joining us on Bridge. To join, please visit http://www.ShopLocal.org.”
Please email us a copy of your price list or catalog.
We’ll send you a check for $250.

December 1, 2022 The Price is Right 🛒

The Price is Right 🛒

December 1, 2022

When we talk about prices, there are two prices that are important:

The price that we charge clients.
The price our clients charge their customers.

We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.

Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
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November 30, 2022 New Feature: View the Product Searches Performed by Customers

New Feature: View the Product Searches Performed by Customers

November 30, 2022

We've added a new feature to your Bridge account: You can now easily see the product searches performed on your Bridge Store.

The Product Searches page shows the searches performed by customers on your Bridge Store. The page is broken down into two columns: 'top 100 found terms' and 'top 100 not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos.

In the example shown, we see the product search ...
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November 29, 2022 Tableware Today: 3 Brands Promote Bridge

Tableware Today: 3 Brands Promote Bridge

November 29, 2022

We're happy to see three brands promote Bridge in Tableware Today's December/January 2023 issue.

The brands promoting Bridge include:

Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay

In the advertisement, the brand displays either Bridge’s ‘B’ or Bridge's ShopLocal.org logo.

A brand shows the logo so that retailers know they can easily sell the products shown. When a brand subscribes to Bridge’s Product Syncing service, a retailer can instantly ...
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November 25, 2022 The Wall St. Journal: If the Price Ended in 99, You Probably Overpaid

The Wall St. Journal: If the Price Ended in 99, You Probably Overpaid

November 25, 2022

We work in retail and may of the prices we see end in “.99.” Why? Read this article to find out: https://www.wsj.com/articles/if-the-price-ended-in-99-you-probably-overpaid-11669293972?mod=mhp View Post

November 22, 2022 New Training: 5 Steps to Update Your Home Page for the Holidays

New Training: 5 Steps to Update Your Home Page for the Holidays

November 22, 2022

Great news: I have created a special training video for retailers for the holiday season. In this video, I share five easy steps to help you improve your home page--and holiday sales.

My training covers:

Adding quick links to popular holiday pages.
Add holiday promotions.
Adding holiday slides
Adding holiday hours.
Adding holiday news posts.

Please click here to watch the video:
https://vimeo.com/manage/videos/773815055/b0b3cd646d

You are invited to view my...
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November 22, 2022 New Feature: View the Registry Searches Performed by Customers

New Feature: View the Registry Searches Performed by Customers

November 22, 2022

We've added a new feature to your Bridge account: You can now easily see the registry searches performed on your Bridge Store.

The Registry Searches page shows the searches performed on your Bridge Store in the 'Find a Registry' field. The page is broken down into two columns: 'top found terms' and 'top not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos. There is also a section at the bottom of the page ...
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November 22, 2022 New Feature: View a News Post's Performance

New Feature: View a News Post's Performance

November 22, 2022

We've added a new feature to your Bridge account: You can now easily see the performance of a News Post.

For Retailers:
Your News Post shows three different statistics that help assess a post's performance:

Total number of views.
Number of times that the post has been shared to Facebook.
Number of times that the post has been shared via email.

For Brands:
Your News Post shows four different statistics that help assess a post's performance:

Total

November 21, 2022 LOOKING FOR THE PERFECT KITCHEN TOOL🔪 ⏲ 👩‍🍳

LOOKING FOR THE PERFECT KITCHEN TOOL🔪 ⏲ 👩‍🍳

November 21, 2022

We'll all be spending a lot of time in the kitchen over the holidays. Do you need a refresh of your kitchen tools and accessories assortment?

it's not too late to have Rösle in your store (kitchen!) this holiday season. Rösle products are in stock and shipping within 48 hours of placing an order.

Bridge members have seen great success with the kitchen line Rösle, which offers reliable, high-quality tools made in Germany.

What is Rösle?

November 21, 2022 Reaganomics: Show Me the Money 📝

Reaganomics: Show Me the Money 📝

November 21, 2022

Ronald Reagan said, “If you’re explaining, you’re losing.” Reaganomics usually refers to tax cuts and trickle down economics, yet I propose that we take the Gipper’s quote and ask: How can simplicity contribute to a business's success?

When we share what leading companies do, we can often skip an explanation and sum it up in a brief sentence. Examples:

Walmart offers low prices.
Facebook connects us.
Hyatt offers a place to sleep.
Amazon offers

November 17, 2022 New Feature: View a Product's Performance

New Feature: View a Product's Performance

November 17, 2022

We've added a new feature to your Bridge account: You can now easily see the performance of a product.

For Retailers:
Your Product Details page shows four different statistics that help assess a product’s performance:

Total product revenue generated.
Total quantity of product purchases made.
Number of times that the product appears on your store's registry lists.
Number of times that the product has been tagged in a news post by your

Bridge Training Tuesday, Jan. 3, 2023

Bridge Training Tuesday, Jan. 3, 2023 Topic and details to come.

Hosted by Jim Flattum.

» RSVP

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Bridge Training Tuesday, Dec. 6, 2022

Bridge Training Tuesday, Dec. 6, 2022 Topic and details to come.

Hosted by Jim Flattum.

» RSVP

View Post

November 12, 2022 A Special Thanks to Carmel Ceramica

A Special Thanks to Carmel Ceramica

November 12, 2022

A special thanks to the tableware brand Carmel Ceramica for including our logo in its new 2023 product catalog. Bridge grows best via word-of-mouth and collaboration. Partners like Carmel Ceramica help us reach more indie businesses. Thank you.

PS ~ Nice to see pictures of owner Elece Leverone and National Sales Manager Neil Peters. View Post

November 9, 2022 Don't Laugh: Fun Is a Good Marketing Vehicle 🤹‍♂️

Don't Laugh: Fun Is a Good Marketing Vehicle 🤹‍♂️

November 9, 2022

Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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November 9, 2022 New Feature: Motivate New Customers by Promoting the Number of Past Customers

New Feature: Motivate New Customers by Promoting the Number of Past Customers

November 9, 2022

Your Bridge Store now makes customers more likely to complete a purchase. Your Bridge Store displays a banner when checking out sharing how many customers have placed orders with your store. This social proof strategy gives the shopper an assurance that your store has the experience to handle their purchase successfully.

The example shows the checkout page for a registry gift purchase at The Ivy House, a fine tableware store in Dallas. We see a banner that displays the ...
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November 2, 2022 New Feature: More Easily Invite Your Brands

New Feature: More Easily Invite Your Brands

November 2, 2022

Your Bridge now makes it easier for you to connect with and sell your brands’ products. We have added a new page that makes it easier for your business to invite brands to sync products. This page reduces the number of steps that your store would previously have to take to invite a brand.

There is no charge for a retailer or sales rep to send sync invites, nor is there a charge to sync products with a brand. Product Syncing is free for retailers, sales reps, trade marts, and ...
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November 2, 2022 Red Bull in a China Shop 🐃 🍽

Red Bull in a China Shop 🐃 🍽

November 2, 2022

You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
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November 2, 2022 Nice to see Le Creuset featured in Wired magazine

Nice to see Le Creuset featured in Wired magazine

November 2, 2022

Le Creuset’s new bread oven is featured in this month’s Wired issue. View Post

October 26, 2022 New Feature: Customers can Book an Appointment with Your Business

New Feature: Customers can Book an Appointment with Your Business

October 26, 2022

Your Bridge has a new feature: Your customers can easily book an appointment with your store through your Bridge site.

Before this update, customers would have to call your store or message it through the online message feature to request an appointment.

When a customer visits your Bridge Store, they will see a "Book an Appointment" link in four areas:

On the home page in your store's contact card.
On the Customer Service page.
In the footer of your site

Bridge in the News

October 2022
Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States

August 2021
HFN: Bridge Experiences Record Growth

July 2021
Press Release: Bridge Membership Surges 50%

July 2020
Four Trade Publications Report on Bridge's Growth

March 2020
HFN Editor Praises Bridge

January 2020
Seminars Offer Strategies for Independent Stores

November 2019
Tableware Today Article: Chart Your Future Before Big Tech Does

May 2019
HFN Publishes Jason Solarek's 'Letter to the Editor'

March 2018
HFN Shares Juliska is Joining Bridge

January 2018
HFN Reports Bridge's Product Syncing Service Helps Indie Stores

June 2017
Bridge Brand Conference

December 2016
HFN Magazine: Bridge Crosses $2 Million in Registry Sales

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