Product Syncing for Sales Representatives

Shop Local's Services for Sales Reps:
Brand Syncing Service

What Is The Brand Syncing Service?

The Brand Syncing service is a marketing tool to help your existing retailers sell more of your brands' products. Your brands can share products (with pictures, prices, and descriptions) with your retailers in real-time.

Your retailers can use these synced products to power their websites and gift registries. Your brands control how the products appear and are organized on your retailers' online stores.

110 brands promote 63,693 products on 1,236 retailers' online stores.

Benefits:

Reps using Brand Syncing sell 18% more—and make 18% more in commission. Read the case study about the 18% sales boost here.

Increase the quantity of your product offered online by your retailers.

Get new customers. Increase the number of outlets selling your products.

Make reordering easier for your stores. Retailers using our Online Store will see your business name and contact information at the top of their Store for your respective brands.

Know what is selling on your retailers' websites. Learn about orders in real-time as they are made.

Control how your brands are presented online.

FREE for sales reps. Sales reps receive a free Shop Local account that allows them to view sales made over the network for their brands.

Chris Rosse (Rosse Associates), Mary Mary O'Neil, Jason Solarek (Bridge) and Bonnie Fratis

Which Sales Reps Endorse the Brand Syncing Service?

More than 251 sales reps use our Syncing service.
Featured sales rep partners:

Sell More

How do you get retailers to sell more? To sell more, retailers need to show more products online. Shop Local's Brand Syncing service makes this possible.

Please find a comparison below of a retailer that does not use the Brand Syncing service and a retailer that does for the brand Juliska.

site comparison: Bridge vs. non-Bridge retailer

Retailer Not Using Brand Syncing Service

Does not show the brand's logo.
No lifestyle images.
Products are not grouped by collection.
Shows just 12% of the line.
Missing 712 products.
Products have incomplete information and often just one product photograph.
Lacks most branding opportunities.

Grade: C-

Retailer Using Brand Syncing Service

Shows the brand's logo.
Shows lifestyle images and slides.
Shows 100% of the brand's product line.
Shows all 73 collections.
Shows all 808 products.
Shows pictures for all products.

Grade: A+

Website Grader

Shop Local created the Retail Website Grader to help reps. The Grader is free. It helps reps evaluate their stores' websites and chart a path to more sales.

Download the free website grader here (PDF)

Watch Jason Solarek, Shop Local's CEO, explain how to use the Website Grader:

Sign Up a Retailer

You can sign up your store for Shop Local and Brand Syncing. A retailer can sync with products for free. The retailer also receives a free Shop Local Store, online gift registry software, and many other tools to help it sell online.

You can sign up a store.
Please use this online sign-up form:
https://www.shoplocal.org/sign_up_one_pager.cfm

FAQ

How will you make more money with Shop Local?
You make more in commission because retailers sell 18% on average more due to Shop Local (Read the case study here).

How will a sale be made?

The consumer purchases an item on a retailer's Shop Local Store. The retailer receives an email notification about this order.
The retailer looks at its inventory. If it has the item in stock, it ships what is in stock. If the item is not in stock, the retailer will place the order with you or the brand, whichever is your existing protocol with the retailer.

Does a Syncing Brand have to drop-ship?
No, a Syncing Brand does not have to drop-ship to participate. If a brand drop-ships, then a retailer may ask the brand to drop-ship an order. If the brand does not drop-ship, they will mail the item to the retailer, and then the retailer will mail it to the customer.

How does the Syncing service deal with minimum order requirements?
If a retailer has an order in hand and it does not have the item in stock, it will first assess if the order is over the minimum reorder amount. If it's over the minimum reorder amount, the retailer may place the order as a drop-ship. If the order is under the minimum, the retailer may decide if there are additional products it would like to order. To meet the minimum requirement, the retailer may order more products to fulfill the Bridge order as well as stock its store.