Bridge for Retailers:
Pricing & Plans

  1. Overview
  2. Store
  3. Gift Registry
  4. Product Syncing
  5. Add to Website
  6. Google & SEO
  7. Amazon
  8. Pricing

Open your free account and pick a plan later.

Use Bridge for free. No credit card required.

Open Free Account

Sample Plans:

Free Plan
$0
USD/
month
Value: $59/month
Best for stores new to Bridge. Includes an online store, gift registry service (up to 2 registries), and syncing with unlimited Product Syncing brands. Be up and selling in minutes. Also includes the ability to easily place wholesale orders from participating brands.
Beginner Plan
$14
USD/
month
Value: $89/month
Best for stores with a growing e-commerce presence. Includes what is in the Free Bridge plan and up to 4 registries.
Intermediate Plan
$136
USD/
month
Value: $399/month
Designed for stores with an established e-commerce presence. Includes what is in the Beginner Bridge plan, offer up to 32 registries, and universal domain service.
Free Wholesale Buyer Plan
$0
USD/
month
Ideal for stores just looking to use Bridge to make wholesale purchases. This plan is akin to the Free Plan but opts out of using the free Bridge Store and Bridge Gift Registry.

Wish to build your plan piecemeal? Sure, you can do that.

View our features and pricing below:

1. Online Store
Free
Show Features & Pricing Features & Pricing
29+ Features Included Price
Add unlimited products (SKUs) Free
Add unlimited brands using Bridge's directory of 3,059+ brands Free
Enjoy unlimited bandwidth Free
Add unlimited staff accounts Free
Benefit from award-winning software Free
Customize the design of your online store (offer branded site) Free
Offer a mobile-friendly, responsive website Free
Professionally present your products and brands using Bridge's slideshow manager tool Free
Offer a quick checkout for your customers Free
Collect customer reviews with Bridge review software Free
Boost your search engine ranking using Bridge's search engine optimization (SEO) tools Free
Track website users and activity with Google Analytics Free
Offer gift cards Free
Add and edit many products at once (bulk processing) Free
Quickly add images to products Free
Add multiple pictures per product Free
Bulk update of prices, stock, and other product information Free
Offer secure web pages via our free site-wide HTTPS (SSL enabled) Free
Manage your business with order, inventory, and tax management features Free
Understand your online sales via Bridge's professional reporting tools Free
Offer coupons and discounts Free
Share news & events (Blog) Free
Use Bridge's B2B social network to monitor industry news, events, and trends Free
Store and share files (PDFs, Excel files, etc.) Free
Add custom pages Free
Use built-in monogramming and engraving features Free
Unique domain: Display a custom website address (e.g. yourbusiness.myshoplocal.com) Free
Offer a guest checkout path Free
Create orders manually Free
Market to customers with abandoned shopping carts Free
2. Online Gift Registry Service
Free
Show Features & Pricing Features & Pricing
Feature Included Price
Create and manage registries Free:
Up to 2 Registries

For additional plans, please scroll down to #4 Optional Add-Ons
Manage what has been given and owed to registrants, and more Free
Create copies of in-store registry purchases Free
Create sign-up bonuses and completion incentives Free
Easily share registry via email and social media Free
Registrants can customize their registry with pictures, notes, and product comments Free
Offer a variety of registry types: bridal, housewarming, baby, anniversary, mardi gras, and many more Free
Boost your ranking in Google: registries are SEO optimized Free
Receive email alerts with registry activity Free
Optimized for use in-store with customers Free
View activity by staff members Free
Offer a superfast checkout for customers: registrant's info is auto-populated Free
Save time: when a gift is purchased, software automatically shows gift as purchased on the gift list Free
3. Product Syncing Service
Free
Show Features & Pricing Features & Pricing
Feature Included Price
Sync products and images from up to 109 Smart Brand partners sharing 65,008 products Free
Receive weekly email summarizing your new Smart Products Free
Receive weekly email summarizing your Smart Product price changes Free
Use Library to access Smart Brand files (price lists, Excel files, PDFs, etc.) Free
Auto-share news from your Product Syncing brand partners Free
4. Optional Add-Ons
Optional upgrades
Show Features & Pricing Features & Pricing
Feature Included Price
Universal domain service: Use your domain (e.g. yourbusiness.com) throughout your account and mask the Bridge URL (hide 'myshoplocal.com') $24/month
Create and manage additional registries $14/month:
Up to 4 Registries

$56/month:
Up to 16 Registries

$112/month:
Up to 32 Registries

For additional plans, please contact Bridge 		$14/month:
Up to 4 Registries
$56/month:
Up to 16 Registries

$112/month:
Up to 32 Registries

For additional plans, please contact Bridge 		$56/month:
Up to 16 Registries 		$112/month:
Up to 32 Registries
For additional plans, please contact Bridge
Accept payments online with Bridge's secure PCI-compliant processing Standard payment processor and gateway fees.
Bridge 2.5% transaction fee.
Export Synced Products
(This is only needed if you plan to use a third-party website to show the products.) 		Free:
All products from up to 5 Product Syncing Brands

$99/month:
All products from up to 20 Product Syncing Brands 		Free:
All products from up to 5 Product Syncing Brands
$99/month:
All products from up to 20 Product Syncing Brands

Subscription Examples

Service Retailer A: Free Bridge Retailer B: Beginner Bridge
1.
Online Store
Free
Retailer adds 24 regular brands and 2,000 products. Cost: Free Free Retailer adds 36 regular brands and 3,000 products. Free Free
2.
Product Syncing
Free
Retailer syncs with 6 Product Syncing Brands. Retailer uses this service to display and sell 3,000 products. Cost: Free Free Retailer syncs with 12 Product Syncing Brands. Retailer uses this service to display and sell 6,000 products. Cost: Free Free
3.
Online Gift Registry
Free with upgrades
Retailer adds 2 gift registries. Cost: Free Free Retailer adds 4 gift registries. Cost: $14 $14
Product Results:
  • Total brands offered: 30 (24 regular brands and 6 Product Syncing Brands).
  • Total products offered: 5,000.
    Retailer maintains: 2,000 products (40%). Product Syncing Brands maintain: 3,000 products (60%).
  • Total brands offered: 48 (36 regular brands and 12 Product Syncing Brands).
  • Total products offered: 9,000.
    Retailer maintains: 3,000 products (33%). Product Syncing Brands maintain: 6,000 products (66%).
Total: $0/month (Free) $14/month
Free Access to the Wholesale Ordering Service
All subscriptions include free access to Wholesale Service:
Wholesale purchasing & checkout (B2B): Make wholesale purchases more quickly from popular brands
Free Support, Training, & Materials
All subscriptions include free access to support, training, and materials:
Live customer support based in the United States
Access to software training videos
Free software updates
One-on-one coaching from Bridge coaches
Invitations to live, group trainings
Software that supports the goals of the ADA (Americans with Disabilities Act)
Invitations to annual meetings and events with members in Atlanta and Dallas
Software made and hosted in the United States
Free decals, review table tents, and registry table tents

Save With a Bridge Pass

Bridge Pro Pass Card

Grow your business and save with a Bridge Pass. A Bridge Pass is a bundle of services. A bundle gives you a lower total price than if the services were subscribed to separately. This allows you to save money and access more productivity features.

We offer three Passes for retailers:

  • Bridge Quick Pass
  • Bridge Registry Pass
  • Bridge Pro Pass

After you sign up for your free account, learn more about the Passes on your Bridge account’s Subscription page.

99.3% of Stores Can’t be Wrong

99.3% of Stores Can’t be Wrong

Each month, an average of 99.3% of retailers renew their Bridge Store service. A high renewal rate shows that retailers are happy with Bridge’s software and customer service. This high customer loyalty says that Bridge is providing great value for members.

FAQ About Plans & Pricing for Retailers

No. Setup is free.
No. No credit card is needed. When you join Bridge as a retail member, you'll receive the free services listed above by default. As such, no credit card is required.
Bridge provides you with an ongoing free account to use. Unlike other services that offer a trial period, you can keep using your free Bridge membership and its services and not be constrained by a timed trial.
Brands help underwrite (pay for) the Smart Products service. This helps fund the wide set of services provided by Bridge to retailers.
Yes. Bridge can store as many registries as your business likes. Please contact Bridge for information on other plans: retailers@bridge.org or 1-212-254-9655
A Product Syncing Brand is a brand whose product catalog is instantly output and synced with your Bridge account.
» Learn more about Product Syncing.
A Synced Product is a product managed by a Product Syncing Brand.
Bridge counts a registry as a registry list with one or more products in it. For example, if a couple registers with your store, does not place any products in their registry list, and only displays a gift card (a gift card is included by default with each registry), this registry does not count towards your plan. The benefit of this approach is that stores can encourage more registrants to register and register early. The store is not paying for the registrant until they start to actively add products to their list. Meanwhile, a friend or family member can still make purchases from the registry using the registry’s gift card feature.
A store can keep the registry online as long as it likes.
Bridge uses a subscription model. For paid plans, Bridge charges a monthly, recurring subscription fee akin to Shopify or Spotify.
Yes, a business must have a federal tax ID (TIN) and a dedicated, physical storefront that consumers can access (e.g. not a P.O. box or postal/mail center).
The safety of our members and shoppers is paramount. Working with authenticated retailers helps ensure we offer a secure and satisfying experience to our members and shoppers. Currently, many other e-commerce platforms do not authenticate sellers, and this produces an environment in which shoppers aren't receiving the service they deserve.

Bridge services professional, trusted sellers with a track record of serving customers.
You can cancel your free account anytime. For paid accounts, please cancel your account 7 business days before the billing cycle date (which is the 20th of the month preceding service). This gives us enough notice to not bill you and remove your business from our automated billing software.
Yes, a business must be an authorized dealer to sync from the respective Product Syncing Brand. The brand approves a sync request from the business sending the sync request.

FAQ About Plans & Pricing for Brands

Is there a setup fee?

There is no setup fee for brand accounts not using the Product Syncing service. You can load your items to Bridge for free. If you choose to sync products, Bridge will help you through the Product Syncing boarding process and there is a one-time $329 setup fee.

Can I cancel my account at any time?

You can cancel your free account anytime. For paid accounts, please cancel your account 7 business days before the billing cycle date (which is the 20th of the month preceding service). This gives Bridge enough notice to not bill you and remove your business from our automated billing software. If you are participating in the Product Syncing service, please give Bridge and your synced retailers 90-days notice.

What is a Smart Brand?

A Smart Brand is a brand whose product catalog is 'synced' with a Bridge retailer account.
» Learn more about Product Syncing.

What is a Smart Product?

A Smart Product is a product managed by a Smart Brand (a brand syncing products).

Does a brand have to use all of the services listed above or can it pick services piecemeal?

You can pick services piecemeal. For example, you may choose the Product Syncing services but not use the online gift registry service. Once you sign up, you can choose which services to activate or deactivate.

FAQ for Sales Reps

Is Bridge free for sales reps?
Yes. There is no charge to reps to have a Bridge Catalog account. Once a rep signs up, it may choose to upgrade to optional, paid services.

Is there a setup fee?
No. Setup is free.

Can I cancel my account at any time?
You can cancel your free account anytime.

Payment

Do you wish to upgrade from a free account to a paid account? Send Bridge a payment

Page tags: Free gift registry software, free bridal registry, bridge subscription