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Home > About Bridge & the Shop Local Service

About Bridge & the Shop Local Service

We've Helped Indie Stores Sell $141,324,978
Bridge B Logo Green
"We bring together the retail community to make running an online business easier."
~ Jason Solarek / Bridge Founder & CEO
Bridge retailers and brands at the Rosse showroom in Atlanta.  Jason Solarek, Bridge CEO and Founder, shown on far right.

Shop Local members and Jason Solarek, Founder and CEO, at the Rosse showroom in Atlanta.

About Bridge cartoon store image

Shop Local, an e-commerce platform managed by Bridge, helps the best independent retailers across the United States and Canada sell online. Our service provides retailers and their brands with tools to collaborate, compete online, and prosper financially.

Our goal is to help indie stores offer a great shopping experience with the best products, competitive prices, and quick delivery.

We believe local stores are essential to the retail industry and our communities.

Overview

  1. Our History
  2. Why Do We Help Indie Businesses?
  3. Our Highlights
  4. Platform Statistics
  5. Letter from Jason: Thank You For Supporting Local Shops
  6. Press Room: Bridge & Shop Local in the News
  7. Partners: We Power Your Business...Who Powers Shop Local

Our History

Bridge was started to solve a pain point experienced by its founder. In 2007, Jason Solarek was running a small design agency that created and updated retail websites. When adding products to clients' websites, he found Excel and Dropbox frustrating to use and felt like they weren’t built to share retail products easily.

While thinking about his clients' businesses over a beer at Moran's pub in New York City, he noticed that Karen, who owned a retail shop in New York, was adding the same products to her website as Sallie, who owned a store in Missouri. Upon further consideration, he realized that many of his clients were adding the same items to their websites, week after week, thereby duplicating each other's work. Drawing the process on a bar napkin, he sensed an opportunity to help his clients save time and money. Solarek asked the retailers to team up with their popular brands and share the product data. Solarek asked the brands to input and maintain the data. With retailers and brands on board, Solarek set up a system by which the product data 'flowed downstream' to the retailers' websites.

Today, Bridge helps thousands of businesses in the retail industry share products, news, and market-sensitive data. In 2025, merchants will use our Shop Local e-commerce platform to sell tens of millions of dollars in goods. Helping them accomplish this is the Syncing service, which enables them to easily display up to 73,077 products from 113 home goods brands.

Why Do We Help Indie Businesses?

Rochester circa 1905

Rochester circa 1905

Shopping local is proven to help support our schools, families, and communities. Specifically, shopping local helps produce local jobs and generate local tax revenue. Due to this, Bridge supports shopping local and enjoys developing community empowering software.

Jason Solarek, Bridge's Founder and CEO, grew up in Rochester, NY—a city that has seen its ups and downs and can benefit from local businesses growing. Using Rochester as inspiration, we seek to help towns and cities of all sizes grow and 'own' their futures vs. letting a distant tech behemoth undermine their community.

4 Reasons Shop Local Is Unique

4 reasons Shop Local is unique.

Without Shop Local, an indie store often has to pay four different providers. With Shop Local, they have one company ensuring the services work together seamlessly. This reduces errors and costs.

Shop Local’s platform offers members hundreds of unique features, including these four key differences:

  1. We're the only service to offer merchants (e.g. retailers, gift shops, etc.) an online store with a wedding registry service built in.
  2. We're the only service to offer merchants an online store with wholesale ordering built in.
  3. We're the only service to offer merchants an online store with product syncing built in.
  4. We’re the only service provider dedicated to supporting brick-and-mortar, Main Street indie shops.
Highlights
Original Bridge concept drawn on a napkin
2007
Jason Solarek, sitting at the pub Moran's in New York City, draws the concept for the Syncing service on a napkin.
Syncing Products service
2010
Bridge launches Bridge Store, an e-commerce platform that allows any business to instantly create an online store with a gift registry.
British Airways award pin
2011
Bridge is a finalist in the British Airways' small business contest.
Watch video
Bridge seminar
2012
Bridge starts holding annual seminars in Atlanta.
Bridge webinar training
2015
Bridge starts holding training webinars for members.
Bridal incentive program
2016
Bridge launches the bridal incentive program to motivate brides to promote their registries.
Free table tents and window decals
2016
Bridge creates free table tents and window decals for retail clients. These in-store materials increase awareness about the stores' gift registries.
Bridge's New Review Software
2016
Bridge launches review software. Retailers start receiving a record number of reviews.
Tag products as easily as friends
2016
Bridge creates the world's first 'dollartag.' Retailers can now tag products easily.
Bridge table tents
2017
Showrooms in Atlanta and Dallas start displaying Bridge table tents. These help brands connect with more retailers via Bridge.
Free table tents and window decals
2017
Bridge holds its first conference for brands in NYC.
Your Store vs Amazon Seminar
2017
Bridge hosts 'Your Store vs. Amazon' seminars.
Bridge Universal Login
2018
Bridge creates the Smart Universal Login System. This enables visitors to log in once and visit many different sites without logging in again.
Shop thousands of items on Bridge
2019
Bridge pens the tagline "Small Store ~ Big Site" to showcase the massive online selection that Bridge retailers offer.
Bridge 2.0 launches
2019
Bridge launches a completely new version of the e-commerce platform. Bridge 2.0 is faster, has a cleaner aesthetic, and offers more powerful features.
Bridge 2.0 launches
2020
Bridge launches an updated version of its service. File Sharing enables businesses to more easily share files (PDFs, etc.) and have them appear in context alongside shoppable products.
Bridge helps members during pandemic
2020
In response to the pandemic, Bridge helps members by offering financial assistance, a warehouse availability tracking tool, and monthly virtual meetings to share sales strategies from industry leaders.
Bridge launches Wholesale Service
2020
With trade shows running at limited capacity, Bridge launches a new Wholesale Service. The service helps members place orders 2x faster than other services.
2x Sales Increase
2021
With the pandemic fading, the retail market rebounds and Bridge members' sales grow twofold to levels higher than pre-pandemic. Bridge processes a record number of orders.
Wholesale Ordering truck
2021
Bridge's Wholesale Service grows. Retailers praise the service for its ability to reduce errors and simplify the process.
99.3% Monthly Retention Rate
2021
An analysis reveals that 99.3% of retail customers retain their Bridge Store service each month. Customer retention is an indicator of value and customer satisfaction.
1,100 retailers
2022
Bridge surpasses 1,100 retailers using its e-commerce software Bridge Store.
Update primary website address
2022
Bridge updates its primary website address to shoplocal.org. We update client domains from *.bridgecatalog.com to *.myshoplocal.com.
Bridge rebrands to Shop Local
2023
Bridge re-brands its e-commerce platform from “Bridge” to “Shop Local.” The update represents the platform's popularity with indie, Main Street retailers and our company's mission to support local shops and their surrounding communities.
Shop Local launches real time shipping tracker.
2023
Shop Local launches the ability for retailers, brands, and shoppers to track their UPS, FedEx, USPS, and DHL packages in real time. Members use the tracking service to more easily view retail and wholesale orders.
Shop Local Creates blueprint for helping merchants gain registry users.
2024
Shop Local creates a five-day blueprint to help a merchant acquire five wedding registries worth $5,000+. The plan places our best solutions and practices into an actionable sequence. We give this plan, free training, and materials (calendar, script, images, etc.) to our member stores.
Shop Local launches Brand File Center.
2024
Shop Local launches the Brand File Center. Now, retailers can easily see all the price lists, catalogs, and files from their key brands on one page—without having to leave their account. Brands are able to quickly and easily share files with those merchants and reps without relying on Dropbox or other file-sharing services.
Shop Local launches the Leaderboard.
2024
Inspired by Peloton, Shop Local creates a leaderboard for the tabletop and gift industry. The Leaderboard tracks the top-performing wedding registry brands, products, and retailers.
Shop Local adds messaging.
2024
Since many customers are inundated with email, Shop Local adds text messaging as a communication medium. Customers and registrants can receive notifications via email as well as text relating to gift orders and new registry creation.
Shop Local launches integration with Shopify.
2024
Shop Local adds integration with Shopify. By allowing merchants to sync products from their Shopify account to their Shop Local Store and Registry, we save stores labor costs and increase product accuracy.
Shop Local by the Numbers
$138m+
Sold for Indie Merchants
90k+
Wedding & Gift Registries Handled
3,520
Brands In Our Directory
113
Brand Syncing Partners
90%
of Top 10 selling Wedding Registry Brands Are Product Syncing Clients
1,485
Retailers Use Our Online Store
18%
Sales Increase for Retailers & Brands with Our Syncing Service
73,077
Products Instantly Shared from Partner Brands with Retailers
$3.6m+
Saved by Indie Retailers on Website Labor Due to Syncing Each Year
1
Number of companies that make an online store and a wedding registry service: Shop Local
1
Number of companies that make an online store with instant, official product updates from brands: Shop Local
1
Number of companies that make an online store with wholesale ordering built in: Shop Local

Thank You For Supporting Local Shops

Image of United States flag

We'd like to thank you for supporting indie stores.

What you may not know is that supporting a local store makes an impact. By supporting our 1,485 stores, you help a local community.

  • Shopping locally supports our roads, schools, and other community needs.
  • Supporting brick-and-mortar stores keep a bustling shopping district alive. Vacant stores can snowball; no one wants to see more empty storefronts.
  • Big online players sometimes ship goods with questionable authenticity and origin. In contrast, you can trust our indie stores.

My team and I are building an online shopping experience where local stores offer just as much selection as big, online players. We help 1,485 of America's best indie stores offer the best items with great prices and quick delivery.

Please keep supporting local indie shops that make your community: your community.

P.S. ~ You're invited to learn more about me and my motivation for Shop Local here.

Thank you.

Shop local,

Jason Solarek's signature
Image of Jason Solarek
Jason Solarek
Founder & CEO
Shop Local
E-commerce & Gift Registry Platform
Powered by Bridge
T: 1-212-254-9655
339 East 9th St.
New York, NY 10003

Press Room: Bridge & Shop Local in the News

June 2025
Press Release: Shop Local Partners with SMEG
Press Release: Shop Local Partners with SMEG
NEW YORK, NY — June 9, 2025 – Shop Local, the innovative e-commerce and wedding registry platform empowering indie retailers, ...
» Read More
May 2025
Tableware Today: Final Issue
Tableware Today: Final Issue
While this may be the last issue of Tableware Today, it’s surely not the last of what the magazine has given us. What surrounds ...
» Read More
April 2025
Tableware Today June/July 2025 & Leaderboard
Tableware Today June/July 2025 & Leaderboard
While this may be the last issue of Tableware Today, it’s surely not the last of what the magazine has given us. What surrounds ...
» Read More
February 2025
Tableware Today April / May 2025 Issue: 'Build Your Robot 🦾' and January 2025 Leaderboard
Tableware Today April / May 2025 Issue: 'Build Your Robot 🦾' and January 2025 Leaderboard
Each month, our Leaderboard reports the best performers from among 1,500 indie stores , 3,000 brands, and 300,000 products with ...
» Read More
January 2025
Tableware Today February/March 2025 Issue: Catch the Registry Wave Column 🏄‍♀️ and November Leaderboard Rankings
Tableware Today February/March 2025 Issue: Catch the Registry Wave Column 🏄‍♀️ and November Leaderboard Rankings
This article, which appears in the February/March 2025 issue of  Tableware Today , reveals when registrants open ...
» Read More
December 2024
Shop Local Helps Indie Stores Rank on Page 1 of Google in 62% of States
Shop Local Helps Indie Stores Rank on Page 1 of Google in 62% of States
NEW YORK, NY, Dec. 26, 2024 — Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one ...
» Read More
November 2024
Tableware Today December / January 2025: 'Saying I Do To The Registry' and September 2024 Leaderboard
Tableware Today December / January 2025: 'Saying I Do To The Registry' and September 2024 Leaderboard
I was happy to receive the new December/January 2025 issue of Tableware Today in the mail.  In my Leaderboard column, I...
» Read More
August 2024
Tableware Today October / November 2024: 'Let's Lead Together' article and July 2024 Leaderboard
Tableware Today October / November 2024: 'Let's Lead Together' article and July 2024 Leaderboard
Great news: Tableware Today, the bi-monthly print magazine dedicated to our industry, will be publishing our Leaderboard results ...
» Read More
April 2024
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
April 2024
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
April 2024
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
April 2024
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
March 2024
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads  🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
March 2024
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
March 2024
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
March 2024
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page ...
» Read More
February 2024
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Proof: Our indie shops beat big-box stores...
» Read More
February 2024
Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
NEW YORK, NY, Feb. 15, 2024 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one ...
» Read More
September 2023
Shop Local Merchants Rank 700% Higher than Shopify Merchants
Shop Local Merchants Rank 700% Higher than Shopify Merchants
Disclaimer: The results and findings presented in this post are based on research conducted on September 6, 2023. These findings...
» Read More
September 2023
Shop Local Helps Indie Stores Rank on Page 1 of Google in 64% of States
Shop Local Helps Indie Stores Rank on Page 1 of Google in 64% of States
Disclaimer: The results and findings presented in this post are based on research conducted on September 6, 2023. These findings...
» Read More
March 2023
Tableware Today: Free Shipping Pays Off
Tableware Today: Free Shipping Pays Off
I was happy to see Tableware Today magazine share our experiences and lessons regarding the power of free shipping.   You'...
» Read More
October 2022
Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States
Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States
NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of ...
» Read More
August 2021
HFN: Bridge Experiences Record Growth
HFN: Bridge Experiences Record Growth
Happy to see industry publication HFN sharing Bridge's growth with its readers.  Read the article at HFN: https://www....
» Read More
July 2021
Press Release: Bridge Membership Surges 50%
Press Release: Bridge Membership Surges 50%
For Immediate Release ........................................................ MEMBERSHIP SURGES 50% IN E-COMMERCE COMMUNITY...
» Read More
July 2020
Four Trade Publications Report on Bridge's Growth
Four Trade Publications Report on Bridge's Growth
Read the full articles: https://giftshopmag.com/news/retailers-and-brands-gravitate-to-online-community/  (shown here) ...
» Read More
March 2020
HFN Editor Praises Bridge
HFN Editor Praises Bridge
In this month’s HFN magazine, Editor Allison Zisko gives Bridge a shout out in her ‘Letter from the Editor’ ...
» Read More
January 2020
Seminars Offer Strategies for Independent Stores
Seminars Offer Strategies for Independent Stores
Atlanta Seminar Offers Selling Strategies for Independent Stores Casafina and Vietri will host Bridge’s Jason Solarek in...
» Read More
November 2019
Tableware Today Article: Chart Your Future Before Big Tech Does
Tableware Today Article: Chart Your Future Before Big Tech Does
Market buildings are looking down the barrel of a gun. To find out why, check out my article in this month's Tableware Today . ...
» Read More
May 2019
HFN Publishes Jason Solarek's 'Letter to the Editor'
HFN Publishes Jason Solarek's 'Letter to the Editor'
This month’s HFN magazine shares a letter that I wrote to the editor. In the letter, I encourage the industry to team up and...
» Read More
March 2018
HFN Shares Juliska is Joining Bridge
HFN Shares Juliska is Joining Bridge
HFN shares that Juliska is joining Bridge ///////////////////////////////////////////////// Juliska Partners with Bridge ...
» Read More
January 2018
HFN Reports Bridge's Product Syncing Service Helps Indie Stores
HFN Reports Bridge's Product Syncing Service Helps Indie Stores
HFN reports on Bridge's survey: ////////////////////////////// Indie Retailers Get Sales Boost from Product Syncing ...
» Read More
June 2017
Bridge Brand Conference
Bridge Brand Conference
Thanks to HFN and Allison Zisko for covering our Bridge Brand Conference ;) Please find the article below: ......................
» Read More
December 2016
HFN Magazine: Bridge Crosses $2 Million in Registry Sales
HFN Magazine: Bridge Crosses $2 Million in Registry Sales
Thanks to HFN and Allison Zisko for this nice capstone to 2016 today. ;) Read the full about Bridge's registry sales record ...
» Read More
November 2015
HFN Magazine: Bridge Passes $1 Million Milestone in Registry Sales
HFN Magazine: Bridge Passes $1 Million Milestone in Registry Sales
Today's HFN magazine shares Bridge's progress with helping independent retailers. Bridge would like to thanks its members for ...
» Read More
May 2015
Tableware Today: Jason Solarek Pens 'Last Word' Column
Tableware Today: Jason Solarek Pens 'Last Word' Column
We're happy that Tableware Today asked Bridge founder Jason Solarek to share his thoughts about e-commerce. In this month's Last ...
» Read More
May 2015
HFN Magazine: E-commerce Update
HFN Magazine: E-commerce Update
This month's HFN magazine is dedicated to e-commerce. Allison Zisko, the magazine's tableware reporter, shares how businesses ...
» Read More

We Power Your Business...Who Powers Shop Local?

Shop Local uses the best software providers in the industry. We'd like to thank our providers and partners, including:

Cloudflare Logo

Cloudflare helps your account load more quickly and helps fend off bad actors (security).

Pingdom Logo

Pingdom monitors your website’s uptime and helps identify ways to make pages load more quickly.

Vivio Technologies Logo

Vivio stores and serves the files that make up your account, helps pages load quickly, helps stop bad actors, and provides many other key services.

By working with the best providers, we ensure that you, your customers, and our members have the optimal experience. We pool the resources, costs, and management of these companies and deliver their best services to you.

View Our Partners page

↑
We thank our 1,600+ clients
Baccarat Herend Juliska Le Creuset Michael Aram Rosenthal VIETRI
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