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For Retailers & Merchants

Overview

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  1. Overview
  2. Online Store
  3. Store
  4. Gift & Wedding Registry
  5. Registry
  6. Product Syncing
  7. Add to Website
  8. Pricing & Plans
Join 1,485 of America's best local shops who have sold $141,324,978 via Shop Local
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Special Offer
Pick a paid plan and pay
$1/month for 1 month.
Join before July 14, 2025 Info circle leading to offer modal
» Get Shop Local

We Make Running A Retail Business Easier

The easiest software suite to run and grow your online business.

Shop Local offers retailers a variety of key software services to sell more and save time. Using Shop Local, retailers run their e-commerce business, grow their wedding and gift registry business, and instantly stock their website with products. Customers spend more money, registrants are happier, and stores avoid pricing errors.

Start with the free plan today. You can set up an online store in minutes with no technical knowledge.

  1. Services
  2. How Shop Local Works
  3. Problem Shop Local Solves
  4. Retail Clients
  5. Reviews
  6. Four Reasons Stores Choose Shop Local
  7. Support, SEO, and Wholesale Ordering
  8. Helpful Links

Services

Choose all of the services below or pick them piecemeal.

Online Store

Self-updating store & registry logo

Shop Local offers best-in-class, award-winning e-commerce software. You can use Shop Local Store as your primary site or add it to an existing site.

Merchants report selling 18% more due to Shop Local.
Merchants have sold more than $141,324,978 via Shop Local.
Join a retail platform used by 1,485 of America's best indie stores.
99.3% of retailers retain the service each month.
Join for free. All business types can open a free account.
Checkout iPhone
Online Store Service »

Wedding & Gift Registry Service

Self-updating store & registry logo

Use our registry service to grow your wedding and gift registry business.

Shop Local is an award-winning, industry leader in powering gift registry services for indie merchants. We offer a comprehensive suite of services for store owners and registrants.

We've handled more than 95,894 gift & wedding registries.
A merchant on average receives $78,000+ in wedding gifts.
Each wedding registry generates $3,200+ in gifts.
Registry iPhone
Wedding & Gift Registry Service »

Syncing Service

Syncing Products logo

Shop Local's Syncing fills your online store with products from your popular brands.

The best brands, including Baccarat, Juliska, and Le Creuset, Sync products with key retailers. Of the top-20 selling tableware and giftware brands, 18 (90%) use the Syncing service.
Retailers save 3 minutes and $1 for every product they Sync. A retailer Syncing 48,000 products saves $48,000 and 69 weeks.
Stores report cutting website labor costs by 86% because of Syncing.
Syncing iPhone

Featured Syncing Partners

Anna Weatherley Logo
Annieglass Logo
Arte Italica Logo
Baccarat Logo
Beatriz Ball Logo
Casafina by Costa Nova Logo
Costa Nova Logo
Couzon Logo
Gien Logo
Ginori 1735 Logo
Herend Logo
Juliska Logo
MacKenzie-Childs Logo
Michael Aram Logo
Mottahedeh Logo
Royal Crown Derby Logo
Skyros Designs Logo
Spode Logo
VIETRI Logo
William Yeoward Logo

Please note: a retailer must be an authorized dealer to Sync products

Syncing Service »

Wholesale Ordering Service

Shop Local's Wholesale service empowers your shop to place wholesale orders from 64 participating brands in a better way.

Order from the best brands, including Costa Nova, Beatriz Ball, and Royal Crown Derby. (Please note: You must be an authorized dealer to participate.)
You'll save 7 minutes per order vs. traditional wholesale ordering services.
If you're using the Online Store service, you'll instantly have what you bought at wholesale displayed in your Online Store. This speeds product to market and reduces the friction of paying someone to manually add the item.
Registry iPhone

How Does Shop Local Work For a Retailer?

1

We Give Your
Business
A Free Account

yourstorename.myshoplocal.com

View Live Example:
babcockgifts.myshoplocal.com

You pick which services you'll be using, including the wholesale shopping, Online Store, Gift Registry, and Syncing services.

If you wish, you can use your own domain (e.g. yourstore.com).

2

Add Your Brands

You can add any brands to your account that you wish. To help you get started, Shop Local offers you a directory of 3,520 brands from which to pick.

3

Have Your Brands Do the Work For You

You can send Sync requests to brands that share products via Shop Local's Syncing service. Your account can be pre-populated with up to 73,077 products from 113 participating brands.

View Live Example:
Babcock's Juliska Home Page

4

Receive Orders

Your customers can checkout via your Shop Local Store. You'll receive an email with the customer's contact and order information. If you have real-time credit card processing set up with Shop Local, your Shop Local Store will ask the customer for their credit card information during checkout.

5

Grow Your Gift Registry Business

You can use Shop Local's award-winning gift registry software to offer an online registry service to your customers. Family and friends can visit registries on your Shop Local Store and make purchases from the lists. If you have a separate, third-party website, you can add a "Gift Registry” link that leads to your Shop Local Registry home page.

View Live Example:
Babcock's Gift Registry Home Page

6

Place Wholesale Orders Easily

When you need to place a wholesale order, you can use your Shop Local Store. Shop Local Wholesale reduces the number of steps required to place an order by 50%.

What Problem Is Shop Local Solving for Retailers?

Jason Solarek, Bridge CEO, with the Shop Local 'ethos'

Jason Solarek, Bridge CEO, with the Shop Local 'ethos'

There are millions of indie stores in the world who don't get to succeed online. They get ripped off by web designers and coders, have to pay local taxes unlike many Amazon sellers, don't have access to cheap money from Wall St. like Amazon.com, and get attacked by hackers looking to steal credit cards—all factors which prevent them from running their business, helping their customers, and servicing their communities.

Because of these expenses and obstacles, their websites often don't survive for more than a few years. They may even give up completely, have no website, and just have a non-selling, informational page on Facebook. They won't be able to help their customers make purchases online, view past orders, and become a digital, omni-channel business. They are stuck in an analog world where they can only sell to customers in their neighborhood, a neighborhood filled with customers who increasingly don't want to shop in store and instead prefer digital.

This sets the store owner up for failure because it's not where its customers want to shop. The small store owner and its employees who may take over the business are stuck in a cycle of 'digital poverty' and disadvantage. What if there was a way to fix this poverty, help level the playing field, and nurture indie businesses online?

Shop Local is this solution.

Which Retailers Use Shop Local?

Herend costing savings by using Bridges
Persnickety in Madison, MS

1,485 retailers use Shop Local's Online Store, including:

We believe there is strength in numbers. Each member helps others leverage the collective power and knowledge of indie stores.

Retailers using Shop Local Store »

Reviews

Jun. 12, 2025 at 05:00 PM
"My Shop Local experience has been nothing short of amazing! Aimee and Abby have been phenomenal! It’s opened doors that I didn’t know existed! Without the help of the Shop Local team, our bridal business wouldn’t be where it is today! Very thankful for all of you!" ~ Glenn Northcutt | View Online Store
Nov. 20, 2024 at 04:10 PM
"I enjoy the Wholesale Ordering feature. It saves a ton of time because the item numbers and wholesale costs are right there. And with some brands, you can see the stock levels as well. It’s a great feature!" ~ Lois MacRitchie / The Boutique / Charleston, SC | View Online Store
Reviews for Shop Local Software Service »

Four Reasons Why 1,485 Merchants Choose Shop Local

1

We get customers to spend
more money with your store.

Stores that use Shop Local sell 18% more. Shop Local gives you a variety of tools to bring in more traffic and get visitors to spend more. Read the case study on 18%.

2

We make it easy.

You can set up an online store in minutes. With no technical knowledge, you can offer a powerful, full-featured website to customers. We help you accomplish in hours what other services require months to do.

3

We're retail experts.

We specialize in retail stores like yours. We understand your business. We bring you 20 years of experience and have overseen $130m+ in online sales for indie stores. Read the history of Shop Local and the team that created it.

4

We make the price right.

We offer plans and pricing designed for indie businesses. There is no set up fee. Enjoy our free plan. View retailer pricing.

Is Shop Local Right For Your Store?

Retailers that choose Shop Local Store often have a few traits in common, including:

  1. A website that needs more attention and resources than an indie business can afford.
  2. A desire to grow its online product offering.
  3. A limited budget for website development, operations, or maintenance.
  4. Limited technical know-how.

Shop Local can rectify these issues quickly.

Support, SEO, and Wholesale Ordering

Marketing Materials
Marketing &
Support
Shop Local gives stores table tents, decals, and more to drive traffic and sales. Shop Local offers free training and support to retailers that have a Shop Local account.
Training logo
Search Engine
Optimization
A Shop Local account helps your business increase its Google ranking. Stores that use Shop Local often rank on page 1 of Google for important search terms.
Learn more
Wholesale Ordering truck
Wholesale Ordering
Service
Shop Local Wholesale combines the best features from wholesale marketplaces and buying on a brand's site into a new service.