The Easiest Online Store to Grow Your Sales
Join 1,500 of America's best indie shops and premium brands who have sold
$162,837,810 via Shop Local
Featured Brand Partners
View ChatGPT's Summary of Shop Local
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Shop Local enables an independent retailer run an online store—often with a wedding registry service.
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We bridge the disconnect between an independent store who needs digital content and their brands who have these materials.
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With our platform, clients easily operate online stores, offer online wedding registry services, share products, and perform wholesale operations.
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Retailers get a turnkey solution to compete online. Brands and sales reps get scalable distribution across 1,424+ indie stores. Shoppers get a first-class buying experience while supporting local businesses.
Start Your Free Account
Special Offer
Pick a paid plan and pay
$1/month for 1 month. Join before August 15, 2026 Info circle leading to offer modal
$1/month for 1 month. Join before August 15, 2026 Info circle leading to offer modal
Questions?
1-212-254-9655
Speak to our live customer service coach. We have real people with industry experience to help you and clients—not just a robot 👩 > 🤖
$163m Sold for Indie Stores & Brands
This Year We'll Help Our Indies Sell $22m—Which is $22m that Doesn't Go in Amazon and Other Large Players' Pockets
Since we started, we've helped merchants and brands sell $163m.
Brand Clients
The Best Brands Trust Us
We're the Exclusive Real-Time Product Data Provider for 103 Premium Brands
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- 1,285 wedding registries
- 18 wishlists
- 1 baby registry
- 717 wedding registries
- 5 wishlists
- 1 baby registry
- 376 wedding registries
- 2 wishlists
- 1 baby registry
Retail Members
1,424 of the Best Indie Stores Trust Us
We Help Indie Stores Across the Country
Shop Local Retailers Rank on Page 1 of Google in 48% of States
About the Data
Google wedding registry page 1 results are the number of retailers using Shop Local's Store software that appear on page 1 of Google. The search term is "wedding registry [state]".
Google wedding registry page 1 results are the number of retailers using Shop Local's Store software that appear on page 1 of Google. The search term is "wedding registry [state]".
Retail Clients
Meet the Leaders Powering Indie Stores
More
“By moving to Shop Local, we cut our website maintenance costs by 86%.”
“Shop Local doubled the number of registries at our store and doubled our registry sales.”
Registry Examples
View Real Registries from Our Retail Partners
Our Services for the Retail Industry
One Platform to Connect Retail's Key Players
Select Your Business Type:
I'm a Retailer
Details »
I'm a Brand
Details »
I'm a Sales Rep
Details »
Our Solutions by Service
The Tools That Power Success
Mission Control
Get your time back. Automatic software and product updates help you concentrate on your business, sell more, and avoid labor costs.
Our Network's Performance Statistics
10 Reasons Why Retail Leaders Choose Us
$163m+
Sold for Indie Merchants
What Shop Local Does For You
Here’s the Magic
1
We Give Your
Business
An Account
- You sign up online.
- You choose the services you'd like and we give your business an account.
- If applicable, your account may include a public website on our platform.
Your website address
may be your business name:
yourbusiness.myshoplocal.com
View live retailer example:
babcockgifts.myshoplocal.com
View live brand example:
juliska.myshoplocal.com
View live sales rep example:
rosse.myshoplocal.com
2
We Help You
Grow Your
Business
- You complete your business profile.
- If you're a retailer or sales rep, using Shop Local's directory of 3,657 brands you pick the brands with which you do business.
- If you're a brand, you connect with your retailers that use Shop Local. You can pick your accounts from our directory of 1,424 retailers. You can invite any retailer to join you on the platform.
- You add your products.
3
We Help You
Attract Customers &
Sell More
- Customers will see your products online in your Shop Local account.
- Retailers and brands using their Store Registry service can receive orders.
- If they wish, brands can sell direct. Brands also can sell to businesses on the platform using the Wholesale Service.
6 Unique Features for Retailers
You Can Only Get These 6 Features with Our Platform...
Create a 30-second video promoting Shop Local and earn $400.
Featured
The Norman favorite brings its established wedding registry business online with Shop Local. 🎉
August 6
Hear how Shop Local helps Hal Garner at Nest offer a premium registry service to its registrants.
August 6
Top-Performing Wedding Registry Retailers, Brands, & Products for July 2026
August 5
Hear how Rosson Co. is using Shop Local's registry services to preserve tradition while making wedding registries easier than ever...
August 3
2 DAYS AWAY
Webinar: Increase Sales with Real-Time Stock Sharing
Tue.,
Aug. 11, 2026
Brands & Distributors: You’re Invited 💌 Join us on Tuesday, August 11th @ 10:30 am ET for a live webinar. ...
» RSVP
» RSVP
10 DAYS AWAY
Webinar Wednesday Series: Learn How to Generate $3,200 from a Wedding Registry
Wed.,
Aug. 19, 2026
Retailers: You're Invited 💌 Join us Wednesday, August 19th, at 10:30 am ET for our Webinar Wednesday series , ...
» RSVP
» RSVP
16 DAYS AWAY
Webinar: Best Practices for Collections
Tue.,
Aug. 25, 2026
Brands & Distributors: You’re Invited 💌 Join us on Tuesday, August 25th @ 10:30 am ET for a live webinar. ...
» RSVP
» RSVP
See best selling wedding registry products from across the industry.
About Shop Local
The Bridge Behind the Platform
Back in 2007, we managed websites for indie retailers and brands.
One weekend at Moran’s Pub in NYC, we realized: indie stores need an easier way to succeed online.
So we sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were using our digital 'bridge' service.
Today, 1,424 retailers use Shop Local to easily sell 198,000+ products from 3,600+ brands. We power 40,000+ gift registries and help our clients sell millions.
Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.
We named our platform Shop Local because we believe in supporting indie businesses and our communities.
We’d love for you to join us.
Shop local,
Jason & the Shop Local Team
One weekend at Moran’s Pub in NYC, we realized: indie stores need an easier way to succeed online.
So we sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were using our digital 'bridge' service.
Today, 1,424 retailers use Shop Local to easily sell 198,000+ products from 3,600+ brands. We power 40,000+ gift registries and help our clients sell millions.
Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.
We named our platform Shop Local because we believe in supporting indie businesses and our communities.
We’d love for you to join us.
Shop local,
Jason & the Shop Local Team
Compare Shop Local
We Invite You to Dinner 🍽️...
Online Retail Platforms for Dinner Plates:
| Shop Local | Shop local for a dinner plate ~ for a wedding gift or any occasion. |
| Shopify | Shop for a dinner plate. |
 X
|
Breaking news about #dinnerplates. |
 Facebook
|
I like these dinner plates. |
 Instagram
|
Here is a stylized photo of a dinner plate. |
 Pinterest
|
I'm organizing a bunch of dinner plate pictures. |
 YouTube
|
Watch how to use dinner plates. |
 LinkedIn
|
I'm looking for a job selling dinner plates. |
Karen Samis
Bebe's
Nichols Hills, OK
Peyton Cohen
Contemporary Concepts
Pittsburgh, PA
Tobie Moore
Heirloom
Ruston, LA
Jeffrey Bannon
Jeffrey Bannon Ltd.
Charleston, SC
Alicia
Live With It by Lora Hobbs
Peckville, PA
General
Oxford Floral Co.
Oxford, MS
Anne Genevieve Gallivan
Shops of Provence
Greenville, SC
Lois MacRitchie
The Boutique Charleston
Charleston, SC
Tyler Miller
The Cook's Station
Greenville, SC
Dorothy Bridger
The Fisherman's Wife
Wilmington, NC
Howard Hurst
Tipton & Hurst
Little Rock, AR
Sarah White
Vineyard's Gifts
Jackson, TN