The #1 Gift Registry Service for Indie Retailers
Trusted by 1,500 of America's best indie shops who have sold
$164,519,418 via Shop Local
Featured Gift Registry Brand Partners
View ChatGPT's Summary of Shop Local 
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Shop Local enables an independent retailer run an online store—often with a wedding registry service.
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We bridge the disconnect between an independent store who needs digital content and their brands who have these materials.
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With our platform, clients easily operate online stores, offer online wedding registry services, share products, and perform wholesale operations.
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Retailers get a turnkey solution to compete online. Brands and sales reps get scalable distribution across 1,420+ indie stores. Shoppers get a first-class buying experience while supporting local businesses.
Key Impact for a Retailer
$78k
$78k average annual sales increase ~ with some reporting $2m
75%
Reduce checkout abandonment by 75%
10x
Increase gift list sizes by 10x
$36k
Avoid $36k on labor costs
Good News: We have revealed August 2026's Leaderboard rankings
See the top 100 wedding brands, products, and retailers for August. View Leaderboard
$165m Sold for Indie Stores & Brands
This Year We'll Help Our Indies Sell $22m—Which is $22m that Doesn't Go in Amazon and Other Large Players' Pockets
Since we started, we've helped merchants and brands sell $165m.
Brand Clients
The Best Brands Trust Us
We're the Exclusive Real-Time Product Data Provider for 102 Premium Brands
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- 1,313 wedding registries
- 18 wishlists
- 1 baby registry
- 724 wedding registries
- 7 wishlists
- 1 baby registry
- 385 wedding registries
- 4 wishlists
- 1 baby registry
- 311 wedding registries
- 34 baby registries
- 10 wishlists
- 232 wedding registries
- 42 wishlists
- 1 baby registry
Retail Members
1,420 of the Best Indie Stores Trust Us
We Help Indie Stores Across the Country
Shop Local Retailers Rank on Page 1 of Google in 48% of States
About the Data
Google wedding registry page 1 results are the number of retailers using Shop Local's Store software that appear on page 1 of Google. The search term is "wedding registry [state]".
Google wedding registry page 1 results are the number of retailers using Shop Local's Store software that appear on page 1 of Google. The search term is "wedding registry [state]".
Retail Clients
Meet the Leaders Powering Indie Stores
More
“By moving to Shop Local, we cut our website maintenance costs by 86%.”
“Shop Local doubled the number of registries at our store and doubled our registry sales.”
Registry Examples
View Real Registries from Our Retail Partners
Our Services for the Retail Industry
One Platform to Connect Retail's Key Players
Select Your Business Type:
I'm a Retailer
Details »
I'm a Brand
Details »
I'm a Sales Rep
Details »
Our Solutions by Service
The Tools That Power Success
Mission Control
Get your time back. Automatic software and product updates help you concentrate on your business, sell more, and avoid labor costs.
OUR NETWORK'S PERFORMANCE STATISTICS
10 Reasons Why Retail Leaders Choose Us
$165m+
Sold for Indie Merchants
What Shop Local Does For A Merchant
How It Works For Your Shop
Three simple steps:
1
Setup Your Online Store & Registry Service
- You sign up online.
- You choose the services you'd like and we give your business Online Store.
Your website address
may be your business name:
yourbusiness.myshoplocal.com
View live retailer example:
babcockgifts.myshoplocal.com
2
You Add Products & Your Registries
- Using Shop Local's directory of 3,666 brands, you pick the brands with which you do business.
- You add your products.
- Sync products from brands that you sell.
- Add your wedding, baby, and gift registries.
3
Customers Shop & Give Gifts
- Customers shop from your Store and registry service.
- You receive orders.
Are you a brand? Please visit our brand services page
Are you a sales rep? Please visit our sales rep services page
Are you an interior designer? Please visit our interior designer services page
6 Unique Features for Retailers
You Can Only Get These 6 Features with Our Platform...
The Secret Science Behind Our Clients' Success
Increase Gift List Value by 10x
Fact: Larger gift registry lists produce more gift orders.
Our Product Syncing service, which gives a merchant and their registrants access to up to 70,216 products from 102 brands, grows their gifts list size 10x.
Fact: Larger gift registry lists produce more gift orders.
Our Product Syncing service, which gives a merchant and their registrants access to up to 70,216 products from 102 brands, grows their gifts list size 10x.
Average Gift List Values
Reduce Cart Abandonment by 75%
Fact: Customers complete more purchases when there is seamless registry and shopping cart experience.
Shop Local is one of few companies that makes both checkout and registry services. Due to this fact, we have the world's best gift registry checkout.
Fact: Customers complete more purchases when there is seamless registry and shopping cart experience.
Shop Local is one of few companies that makes both checkout and registry services. Due to this fact, we have the world's best gift registry checkout.
Shoppers Completing a Checkout
Avoid $36k in Labor Costs
Fact: Time is money. Most retailers spend 3 minutes and $1 in labor to add a product to their website.
Shop Local automatically outputs a live product data feed of up to 70,216 products on a retailer's Online Store. This helps the store avoid the time and labor costs.
On average, a store avoids $36k on labor due to Shop Local.
Fact: Time is money. Most retailers spend 3 minutes and $1 in labor to add a product to their website.
Shop Local automatically outputs a live product data feed of up to 70,216 products on a retailer's Online Store. This helps the store avoid the time and labor costs.
On average, a store avoids $36k on labor due to Shop Local.
Labor Required to Add 1,000 Products to an Online Store
A new chapter in bridal registry, with support from Shop Local.
September 3
Shop Local Stores Land First-Page Results in 34 States, Often Ahead of National Registry Services
August 26
3 DAYS AWAY
Webinar: Grow Your Sales Network with Built-In Prospecting Tools
Tue.,
Sept. 8, 2026
Brands & Distributors: You’re Invited 💌 Join us on Tuesday, September 8th @ 10:30 am ET for a live webinar. ...
» RSVP
» RSVP
11 DAYS AWAY
Webinar Wednesday Series: Registry Credit Made Simple (and Profitable)💰
Wed.,
Sept. 16, 2026
Retailers: You're Invited 💌 Join us for a new installment in our Webinar Wednesday series, created exclusively for ...
» RSVP
» RSVP
17 DAYS AWAY
Webinar: Add or Update Brand Terms
Tue.,
Sept. 22, 2026
Brands & Distributors: You’re Invited 💌 Join us on Tuesday, September 22nd @ 10:30 am ET for a live webinar.&...
» RSVP
» RSVP
See best selling wedding registry products from across the industry.
About Shop Local
The Bridge Behind the Platform
Back in 2007, we managed websites for indie retailers and brands.
One weekend at Moran’s Pub in NYC, we realized: indie stores need an easier way to succeed online.
So we sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were using our digital 'bridge' service.
Today, 1,420 retailers use Shop Local to easily sell 198,000+ products from 3,600+ brands. We power 40,000+ gift registries and help our clients sell millions.
Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.
We named our platform Shop Local because we believe in supporting indie businesses and our communities.
We’d love for you to join us.
Shop local,
Jason & the Shop Local Team
One weekend at Moran’s Pub in NYC, we realized: indie stores need an easier way to succeed online.
So we sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were using our digital 'bridge' service.
Today, 1,420 retailers use Shop Local to easily sell 198,000+ products from 3,600+ brands. We power 40,000+ gift registries and help our clients sell millions.
Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.
We named our platform Shop Local because we believe in supporting indie businesses and our communities.
We’d love for you to join us.
Shop local,
Jason & the Shop Local Team
Compare Shop Local
We Invite You to Dinner 🍽️...
Online Retail Platforms for Dinner Plates:
| Shop Local | Shop local for a dinner plate ~ for a wedding gift or any occasion. |
| Shopify | Shop for a dinner plate. |
 X
|
Breaking news about #dinnerplates. |
 Facebook
|
I like these dinner plates. |
 Instagram
|
Here is a stylized photo of a dinner plate. |
 Pinterest
|
I'm organizing a bunch of dinner plate pictures. |
 YouTube
|
Watch how to use dinner plates. |
 LinkedIn
|
I'm looking for a job selling dinner plates. |
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General
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