Your New E-commerce & Gift Registry Platform

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Join 1,495 of America's best local shops who have sold $141,950,787 via Shop Local
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Join industry leaders, including 1,495 indie retailers & 113 premium brands.
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Special Offer
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$1/month for 1 month.
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What Shop Local Does For You

Here’s the Magic

1

We Give Your
Business
A Free Account

  • You sign up online.
  • You choose the services you'd like and we give your business an account.
  • If applicable, your account may include a free, public website on our platform.

Your website address
may be your business name:
yourbusiness.myshoplocal.com

View live retailer example:
babcockgifts.myshoplocal.com

View live brand example:
juliska.myshoplocal.com

View live sales rep example:
rosse.myshoplocal.com

2

We Help You
Grow Your
Business

  • You complete your business profile.
  • If you're a retailer or sales rep, using Shop Local's directory of 3,520 brands you pick the brands with which you do business.
  • If you're a brand, you connect with your retailers that use Shop Local. You can pick your accounts from our directory of 1,495 retailers. You can invite any retailer to join you on the platform.
You add your products.

3

We Help You
Attract Customers &
Sell More

Customers will see your products online in your Shop Local account.

Retailers and brands using their Store Registry service can receive orders.

If they wish, brands can sell direct. Brands also can sell to businesses on the platform using the Wholesale Service.

Our Solutions by Service

The Tools That Power Success

Online Store Service
We've helped 1,495 merchants sell $130m online.
Gift Registry Service
We handle 96,434 gift registries for merchants.
Wholesale Service
64 premium brands receive orders via our wholesale service.

We Help Independent Retailers Nationwide

Shop Local Retailers Rank on Page 1 of Google in 48% of States

1,495 Retail Members & Growing

Retailer Examples
Powering the Best Independent Retailers in the Country
The Ivy House Logo
Dallas, TX
The Ivy House Cover Image
  • 841 wedding registries
  • 12 wishlists
  • 1 baby registry
View The Ivy House's registry service
Babcock Gifts Logo
Memphis, TN
Babcock Gifts Cover Image
  • 356 wedding registries
  • 9 wishlists
View Babcock Gifts's registry service
Elizabeth Clair's Logo
Tupelo, MS
Elizabeth Clair's Cover Image
  • 343 wedding registries
  • 2 wishlists
  • 1 baby registry
View Elizabeth Clair's registry service

Meet the Leaders Powering Indie Stores

Contemporary Concepts store

“By moving to Shop Local, we cut our website maintenance costs by 86%.”

Kenny Cohen / Owner
Contemporary Concepts / Pittsburgh, PA
Member Since September 2020
Jeffrey Bannon store

“Shop Local doubled the number of registries at our store and doubled our registry sales.”

Jeffrey Bannon / Owner
Jeffrey Bannon Ltd. / Charleston, SC
Member Since September 2018
Registry Examples

View Real Registries from Our Retail Partners

5 DAYS AWAY
See You in Atlanta for the Show: July 15 - 18, 2025
Event chalk 25043 picture
Tue., July 15, 2025 -
Fri., July 18, 2025



AmericasMart in Atlanta, GA
We’ll be at the AmericasMart Tuesday, July 15 - Friday, July 18, 2025.  We'd love to meet and hear about your ...
» RSVP
Live Wedding Registry Workshop for Owners & Store Managers
Event chalk 25325 picture
Fri., June 20, 2025 -
Thu., June 26, 2025


You’re Invited 💌 Are Your Online Sales Struggling?  Wedding Registry Events Down?  Join us for a live, ...
» Read More
Live Wedding Workshop for Owners & Store Managers
Event chalk 25286 picture
Thu., June 12, 2025


You’re Invited 💌 Are Your Online Sales Struggling?  Wedding Registry Events Down?  Join us for a live, ...
» Read More
6 Unique Features for Retailers

You Can Only Get These 6 Features with Our Platform...

Featured brand logos
Avoid Spending $36k On Website Labor

Details

We Fill Your Online Store With Products from Your Brands
  • We're the only platform that populates your Online Store with your brands' products. New products are online instantly and prices are kept up to date for you.
  • Your business can avoid spending $36,000 on average on website maintenance costs.
  • No other e-commerce provider has brand partnerships that fill your store via Syncing.
Learn more about Syncing service
Credit scanner
Avoid Losing 6%
On an Order

Details

We Help You Avoid Losing 6% on an Order
  • We track real-time prices for 73,642 products from 113 premium partner brands.
  • Brands recently changed prices by 6% on average on products.
  • Your store can avoid selling those products at older, lower prices and avoid losing money.
  • We're the only platform that syncs prices for home good products to indie stores' websites.
View products with recent price changes
Google Logo
5x Boost in
Sales Leads

Details

We Give You Up to 500% More Sales Leads via Google
  • We give you up to 5x more sales leads for gift registry purchases by increasing your visibility in Google. We do this by organically seeding links leading back to your Online Store, thereby increasing your ranking and sales.
  • No other e-commerce provider gives you this network of back links.
Read our Google study
Cell Phone
Reduce Cart Abandonment
by 75%

Details

We Give You and Your Shoppers a Seamless Gift Registry Service & Shopping Cart
  • We're the only service provider that offers both a registry service and an online store. This increases checkout conversion by 4x.
  • Our software helps your store become the best registry player in your market.
  • No other e-commerce provider makes wedding registry software.
Learn about increasing your checkout conversion by 4x
Ribbon
Sell the
Best Wedding Gifts

Details

We Identify the Best Wedding Gifts & Empower You to Sell Them
  • We collect generalized sales data from over 1,495 of America's best stores, make it anonymous, and share this with members. We share this via the Leaderboard, top-sellers newsletter program, and top 10 wedding gift lists.
  • No other e-commerce provider gives you this crucial sales data.
Gift
Use the
Best Registry Tools

Details

We Give You Unique Wedding Registry Tools
  • Our Registry service organizes gifts by brand, department, and price point and presents them in your Online Store's Gift Center. This produces more orders for you, speeds up the gift addition process, and makes registrants happier.
    View live example of the Gift Center on The Ivy House
  • Our registry credit accounting system makes it easy for you to know what has been given out and what is owed.
How to Add to Your Website

Grow What You've Built

Start Using Our Online Store or Syncing Service

Our services are compatible with all third-party providers.

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SquareSpace logo
BigCommerce logo
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About Shop Local

The Bridge Behind the Brand

Image of Jason Solarek
Image of Jason Solarek
Image of Jason Solarek
Image of Jason Solarek
Image of Jason Solarek
Image of Jason Solarek
Back in 2007, we managed websites for indie retailers and brands. Every week, we manually added products to their sites—a time-consuming, expensive, and repetitive task.

One weekend at Moran’s Pub in NYC, I realized: multiple stores were paying us to upload the same brand products. What if a brand could upload products once, and all partnered stores could access them instantly?

No software did this. So I sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were sharing products via our digital data 'bridge' service.

Today, 1,495 retailers use Shop Local to easily sell 73,642 products from 113 partner brands. We’ve powered 90,000+ gift registries and helped our clients sell millions.

Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.

We named our platform Shop Local because we believe in supporting indie businesses and their communities.

We’d love for you to join us.

Shop local,
Jason & the Shop Local Team
Image of Jason Solarek
Compare Shop Local

We Invite You to Dinner 🍽️...