The Easiest Platform to Grow Your Sales
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Shop Local is an e-commerce platform built to help independent retailers sell products online—especially for wedding registries—without having to manage complex product feeds or technical integrations.
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We bridge the disconnect between brands with digital content and independent stores who need it.
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With our platform, clients easily operate online stores, offer online wedding registry services, share products, and perform wholesale operations.
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Retailers get a turnkey solution to compete online. Brands and sales reps get scalable distribution across 1,400+ indie stores. Shoppers get a first-class buying experience while supporting local businesses.
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Start Your Free Account
Special Offer
Pick a paid plan and pay
$1/month for 1 month. Join before May 9, 2026 Info circle leading to offer modal
$1/month for 1 month. Join before May 9, 2026 Info circle leading to offer modal
Questions?
1-212-254-9655
Speak to our live customer service coach. We have real people with industry experience to help you and clients—not just a robot 👩 > 🤖
Brand Clients
The Best Brands Trust Us
We're the Exclusive Real-Time Product Data Provider for 108 Premium Brands
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Retailer Examples
The Best Indie Stores Trust Us
- 1196 wedding registries
- 17 wishlists
- 1 baby registry
- 625 wedding registries
- 5 wishlists
- 1 baby registry
- 352 wedding registries
- 2 wishlists
- 1 baby registry
More
Retail Members
1,425 of the Best Indie Stores Trust Us
We Help Indie Stores Across the Country 
Shop Local Retailers Rank on Page 1 of Google in 48% of States
About the Data
Google wedding registry page 1 results are the number of retailers using Shop Local's Store software that appear on page 1 of Google. The search term is "wedding registry [state]".
Google wedding registry page 1 results are the number of retailers using Shop Local's Store software that appear on page 1 of Google. The search term is "wedding registry [state]".
Retail Clients
Meet the Leaders Powering Indie Stores
More
“By moving to Shop Local, we cut our website maintenance costs by 86%.”
“Shop Local doubled the number of registries at our store and doubled our registry sales.”
Registry Examples
View Real Registries from Our Retail Partners
More
Our Services for the Retail Industry
One Platform to Connect Retail's Key Players
Select Your Business Type:
I'm a Retailer
Details »
I'm a Brand
Details »
I'm a Sales Rep
Details »
Our Solutions by Service
The Tools That Power Success
Our Network's Performance Statistics
10 Reasons Why Retail Leaders Choose Us
$152m+
Sold for Indie Merchants
What Shop Local Does For You
Here’s the Magic
1
We Give Your
Business
An Account
- You sign up online.
- You choose the services you'd like and we give your business an account.
- If applicable, your account may include a public website on our platform.
Your website address
may be your business name:
yourbusiness.myshoplocal.com
View live retailer example:
babcockgifts.myshoplocal.com
View live brand example:
juliska.myshoplocal.com
View live sales rep example:
rosse.myshoplocal.com
2
We Help You
Grow Your
Business
- You complete your business profile.
- If you're a retailer or sales rep, using Shop Local's directory of 3,617 brands you pick the brands with which you do business.
- If you're a brand, you connect with your retailers that use Shop Local. You can pick your accounts from our directory of 1,425 retailers. You can invite any retailer to join you on the platform.
- You add your products.
3
We Help You
Attract Customers &
Sell More
- Customers will see your products online in your Shop Local account.
- Retailers and brands using their Store Registry service can receive orders.
- If they wish, brands can sell direct. Brands also can sell to businesses on the platform using the Wholesale Service.
6 Unique Features for Retailers
You Can Only Get These 6 Features with Our Platform...
Help your retailers quickly sell more of your products
Featured
3 ready-to-use social media templates to promote your store this Mother's Day
Featured
You asked, we answered: 9 ready-to-use social media templates to promote your wedding registry service & online shopping
Featured
Set a desired date for a stock or price update to process automatically.
May 6
4 DAYS AWAY
Webinar Wednesday Series: Don’t Leave Sales on the Table
Wed.,
May 13, 2026
Retailers: You’re Invited 💌 Join us for a new installment in our Webinar Wednesday series—created exclusively for ...
» RSVP
» RSVP
11 DAYS AWAY
Kitchen2Table x Shop Local Webinars
Wed.,
May 20, 2026
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Wed.,
June 3, 2026
We're pleased to share that Shop Local has teamed up with Kitchen2Table to help the rep agency's retailers and brands. ...
» RSVP
» RSVP
18 DAYS AWAY
Webinar Wednesday Series: Registry Checklists: Your Blueprint to Success ✨
Wed.,
May 27, 2026
Retailers: You’re Invited 💌 Join us for a new installment in our Webinar Wednesday Series—created exclusively for ...
» RSVP
» RSVP
See best selling wedding registry products from across the industry.
More
About Shop Local
The Bridge Behind the Brand
Back in 2007, we managed websites for indie retailers and brands. Every week, we manually added products to their sites—a time-consuming, expensive, and repetitive task.
One weekend at Moran’s Pub in NYC, I realized: multiple stores were paying us to upload the same brand products. What if a brand could upload products once, and all partnered stores could access them instantly?
No software did this. So I sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were sharing products via our digital data 'bridge' service.
Today, 1,425 retailers use Shop Local to easily sell 69,347 products from 108 partner brands. We’ve powered 90,000+ gift registries and helped our clients sell millions.
Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.
We named our platform Shop Local because we believe in supporting indie businesses and their communities.
We’d love for you to join us.
Shop local,
Jason & the Shop Local Team
One weekend at Moran’s Pub in NYC, I realized: multiple stores were paying us to upload the same brand products. What if a brand could upload products once, and all partnered stores could access them instantly?
No software did this. So I sketched a solution on a napkin: brands would share product data and retailers would display it automatically. We built a prototype. Within months, two stores and eight brands were sharing products via our digital data 'bridge' service.
Today, 1,425 retailers use Shop Local to easily sell 69,347 products from 108 partner brands. We’ve powered 90,000+ gift registries and helped our clients sell millions.
Our mission started on that napkin—and it’s still our focus: make running an online store easier for indie merchants.
We named our platform Shop Local because we believe in supporting indie businesses and their communities.
We’d love for you to join us.
Shop local,
Jason & the Shop Local Team
Compare Shop Local
We Invite You to Dinner 🍽️...
Online Retail Platforms for Dinner Plates:
| Shop Local | Shop local for a dinner plate ~ for a wedding gift or any occasion. |
| Shopify | Shop for a dinner plate. |
 X
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Breaking news about #dinnerplates. |
 Facebook
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I like these dinner plates. |
 Instagram
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Here is a stylized photo of a dinner plate. |
 Pinterest
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I'm organizing a bunch of dinner plate pictures. |
 YouTube
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Watch how to use dinner plates. |
 LinkedIn
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I'm looking for a job selling dinner plates. |
Karen Samis
Bebe's
Nichols Hills, OK
Peyton Cohen
Contemporary Concepts
Pittsburgh, PA
Jeffrey Bannon
Jeffrey Bannon Ltd.
Charleston, SC
Jimmy Ray Smith
Jimmy Smith Jewelers Inc
Decatur, AL
Alicia
Live With It by Lora Hobbs
Peckville, PA
Ashley
Oxford Floral Co.
Oxford, MS
Kristin Sullivan
Plum Southern
LaGrange, GA
Lois MacRitchie
The Boutique Charleston
Charleston, SC
Tyler Miller
The Cook's Station
Greenville, SC
Dorothy Bridger
The Fisherman's Wife
Wilmington, NC
Howard Hurst
Tipton & Hurst
Little Rock, AR
Sarah White
Vineyard's Gifts
Jackson, TN