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Home > Solutions by Business Type > Merchants > Online Store Service
For Merchants & Retailers

Online Store

Next Post
  1. Overview
  2. Online Store
  3. Store
  4. Gift & Wedding Registry
  5. Registry
  6. Product Syncing
  7. Add to Website
  8. Pricing & Plans
  1. Live Retailer Example
  2. Add Shop Local to Your Website
  3. Retailers Using Shop Local Store
  4. Case Study: Retailers Sell 18% More with Shop Local
  5. Shop Local and Shopify
  6. Shop Local vs. Other Software
  7. Rank Higher in Google
  8. Lessons From Amazon
  9. Retailer Experiences
  10. Software Updates

Create & Manage An Online Store for Your Business

We're an award-winning provider of online stores and e-commerce services to indie shops: 1,502 of America's best stores use our service.

  • We've been responsible for more than 1 million purchases for indie merchants.
  • A merchant often generates $242 per online order. You can, too.
  • Sell products from any brand you offer. Pre-populate your registry service with up to 73,353 products from 111 partner brands.
  • Retailers report selling 18% more due to our Syncing service.
  • Your Online Store includes a built-in gift & wedding registry service.
  • No setup fee. No annual fee. Pay a transaction fee when you receive an online order.
  • Satisfaction guaranteed or you don't pay (Details).
Computer image
Special Offer
Pick a paid plan and pay
$1/month for 1 month.
Join before August 14, 2025 Info circle leading to offer modal
» Start Offering an Online Store

Overview

  1. Add An Extra $6,500/month
  2. What Problem is Shop Local's Store Solving?
  3. How Do You Keep Up?
  4. Online Store Cost
  5. Examples
  6. New Member Stories
  7. Brand Directory & Syncing
  8. Shop Local and Shopify
  9. How Shop Local Can Help
  10. 21 Features
  11. 5 Day Plan
  12. Retailer Qualifications
  13. FAQ
  14. About Bridge
  15. In The News
  1. Add An Extra $6,500/month
  2. What Problem is Shop Local's Store Solving?
  3. How Do You Keep Up?
  4. Online Store Cost
  5. Examples
  6. New Member Stories
  7. Brand Directory & Syncing
  8. Shop Local and Shopify
  9. How Shop Local Can Help
  10. 21 Features
  11. 5 Day Plan
  12. Retailer Qualifications
  13. FAQ
  14. About Bridge
  15. In The News
Average time of adding an item

What Problem is Shop Local's Store Solving?

  • Setting up an online store is often expensive and time-consuming.
  • Leading e-commerce service providers do not provide an easy way for indie retailers to manage an e-commerce store.
  • Shop Local's Online Store is more efficient and affordable to use than other leading software choices.
  • Setup is free.
Sell More & Save Time with Bridge

How Do You Keep Up Online?

Option 1

Use many different resources and spend $1,000s each month on:

  • Web developers
  • Apps (e.g. Gift registry apps, review apps, etc.)
  • Marketing firms
  • Social media consultants
  • SEO companies
  • Photographers

Cost: $1,000s+/month
Average time of adding an item
Shop Local Logo
Option 2

Use Shop Local to get it all done and avoid spending $1,000s each month.

Skip over paying and using multiple resources.


Cost: Start with the $12/month plan
See plans & pricing

How Much Does Running an Online Store Cost?

Online Store Cost Comparison

When a retailer offers an online store, it's a costly venture. An indie store will build the site and then have to maintain it. On a day-to-day basis, the business has to:

  • Pay for the design and coding of new features.
  • Ensure its web pages load quickly. This often requires the business to use image-optimization software to reduce the page size and a CDN (content delivery network) to get the content closer to the visitor's geographic location.
  • Pay for hosting.
  • Pay for security.

Shop Local bundles the above features and services together as part of our general service offering. This makes it easier and more cost-efficient for clients.

Other providers charge higher out-of-the-box rates and then charge service fees for add-on services. The charges add up and the services become expensive. In contrast, we offer many features out-of-the-box by default with Shop Local Store. Due to this, our Store costs less and is easier to use.

In addition, our Syncing service drastically reduces the labor needed to maintain an online business. Other providers do not offer a product syncing service.

» View 11 features comparing Shop Local to other software platforms


Examples

How Are Businesses Using Shop Local's Store?

1st Example image
The Ivy House ~ Dallas, TX
Shop Local Store Handles It All
A merchant uses our Store as its primary website. It can customize the design and content. It can choose to Sync with products. In addition to Synced products, the business can add and sell any products that it wishes.
Services being used: Shop Local Store
Free, optional add ons:
  • Gift Registry Service
  • Syncing
Retail Examples:
  • Fragile Gifts
  • Ivy House
  • P.S. The Letter
  • Persnickety
  • Stafford Jewelers
Time to set up: Instant
Cost: View Shop Local plans & pricing
Setup cost: Free
Ideal for:
  • Businesses wanting a new website
  • Businesses with no existing website
Shop Local software updates: Free & instant
2nd Example image
Babcock Gifts ~ Memphis, TN
Hybrid
A merchant uses its existing site and our Store. The business adds links on its primary website leading to pages on its Store. For example, it adds a "Gift Registry" link on its site that leads to its Gift Registry page.
Services being used: 3rd-party, primary website + Shop Local Store
Free, optional add ons:
  • Gift Registry Service
  • Syncing
Retail Examples:
  • B.C. Clark
  • Babcock Gifts
  • The Boutique
  • Friend and Co.
Time to set up: 20 minutes or less. » View support page
Cost: View Shop Local plans & pricing
Setup cost: Free or low-cost depending on the service used to administer your site
Ideal for:
Businesses with an existing website (such as from Squarespace, Weebly, Shopify, etc.)
Shopify logo
SquareSpace logo
GoDaddy logo
BigCommerce logo
Magneto logo
Wordpress logo
Weebly logo
Shop Local software updates: Free & instant
1st Example image
The Ivy House ~ Dallas, TX
2nd Example image
Babcock Gifts ~ Memphis, TN
Shop Local Handles It All for You
Hybrid
A merchant uses our Store as its primary website. It can customize the design and content. It can choose to Sync with products. In addition to Synced products, the business can add and sell any products that it wishes.
A merchant uses its existing site and our Store. The business adds links on its primary website leading to pages on its Store. For example, it adds a "Gift Registry" link on its site that leads to its Gift Registry page.
Services being used: Shop Local Store
Services being used: 3rd-party, primary website + Shop Local Store
Free, optional add ons:
  • Gift Registry Service
  • Syncing
Free, optional add ons:
  • Gift Registry Service
  • Syncing
Retail Examples:
  • Fragile Gifts
  • Ivy House
  • P.S. The Letter
  • Persnickety
  • Stafford Jewelers
Retail Examples:
  • B.C. Clark
  • Babcock Gifts
  • The Boutique
  • Friend and Co.
Time to set up: Instant
Time to set up: 20 minutes or less. » View support page
Cost: View Shop Local plans & pricing
Cost: View Shop Local plans & pricing
Setup cost: Free

Setup cost: Free or low-cost depending on the service used to administer your site
Ideal for:
  • Businesses wanting a new website
  • Businesses with no existing website
Ideal for:
Businesses with an existing website (such as from Squarespace, Weebly, Shopify, etc.)
Shopify logo
SquareSpace logo
GoDaddy logo
BigCommerce logo
Magneto logo
Wordpress logo
Weebly logo
Shop Local software updates: Free & instant
Shop Local software updates: Free & instant

New Member Profiles & Success Stories

Member story news post image
Ampersand Saves $19,344 and 28 Weeks in Labor Due to their Shop Local Store
July 11, 2025
We are thrilled to announce that Ampersand has joined Shop Local to grow its online tabletop and bridal registry ...
» Read More
Member story news post image
Brand New Texas Indie Store Avoids $9,739 in Labor Costs
June 18, 2025
We are pleased to announce that Rutland's of Texarkana has joined Shop Local to grow its online tabletop and bridal ...
» Read More
New Member Profiles & Success Stories »

Brand Directory & Syncing

Easily Add Up to 3,521 Brands

Shop Local's Online Store offers your business a directory of more than 3,521 brands to add to your Online Store. Using our Brand Directory, you can easily add a brand to your Store, show a brand's logo, add products for it, and more. Save yourself from having to hunt for this information.

Don't see a brand in our Brand Directory that you need? We'll add the brand. Your Store allows you to add any item from any brand.

For 111 of the brands in the Brand Directory, Shop Local has partnerships with these brands. These brands are our Syncing partners.

Sync Products Logo

Do You Sell Any Of These Brands?

Anna Weatherley brand logo
Annieglass brand logo
Arte Italica brand logo
Baccarat brand logo
Beatriz Ball brand logo
Costa Nova - Casafina brand logo
Couzon brand logo
Gien brand logo
Ginori 1735 brand logo
Herend brand logo
Juliska brand logo
MacKenzie-Childs brand logo
Michael Aram brand logo
Mottahedeh brand logo
Royal Crown Derby brand logo
Skyros Designs brand logo
Spode brand logo
VIETRI brand logo
William Yeoward brand logo
» View complete list of Syncing Brands

Do you sell any of the above brands? If so, we can instantly add products from the above brands to your Store.

Syncing Service for Retailers

Shop Local and Shopify

Bridge logo
Shop Local Store Shopify Store
Jeffrey Bannon Shop Local Store image
Jeffrey Bannon's Shop Local Store
Jeffrey Bannon Shopify Store image
Jeffrey Bannon's old Shopify Store
Shop Local & Shopify »

Assess How Shop Local Can Help You

What is your current website situation?

A. B. C.
Situation: “I have no official business website. I only have a Facebook page or other social media account for my business.” “I have an official business website; it's only an informational site.” “I have an official business website; it has e-commerce functionality.”
Assessment: Since you have no official website, you can use Shop Local as your business's official website. On your Facebook, Instagram, and other social media accounts, you can add your Shop Local website as your official website (e.g. yourstorename.myshoplocal.com). You can edit your existing website and add links from it to your Shop Local Store. For example, you can add a link that says "Gift Registry" that leads to your Shop Local's Gift Registry page. You can also add a link that says "Shop Full Juliska Catalog" that leads to your Shop Local's Juliska page. How you use Shop Local depends on if you wish to use Shop Local's gift registry service. If you wish to use Shop Local's gift registry service, you can add a link on your existing site saying "Gift Registry" that leads to your Gift Registry home page.

When you have your own e-commerce store, you may wish to import Shop Local's product data into your e-commerce database.
Choice: Shop Local Handles It All for You Hybrid Advanced Hybrid
Choice A
Situation:
“I have no official business website. I only have a Facebook page or other social media account for my business.”
Assessment:
Since you have no official website, you can use Shop Local as your business's official website. On Facebook, Instagram, and other social media accounts, you can add your Shop Local website as your official website (e.g. yourstorename.myshoplocal.com).
Ivy House Bridge Store
Shop Local Handles It All for You
Choice B
Situation:
“I have an official business website; it's only an informational site.”
Assessment:
You can edit your existing website and add links from it to your Shop Local Store. For example, you can add a link that says, "Gift Registry" that leads to your Shop Local's Gift Registry page. You can also add a link that says "Shop Full Juliska Catalog" that leads to your Shop Local's Juliska page.
Babcock Gifts website
Hybrid
Choice C
Situation:
“I have an official business website; it has e-commerce functionality.”
Assessment:
How you use Shop Local depends on if you wish to use Shop Local's gift registry service. If you wish to use Shop Local's gift registry service, you can add a link on your existing site saying "Gift Registry" that leads to your Shop Local's Gift Registry home page.

When you have your own e-commerce store, you may wish to import Shop Local's product data into your e-commerce database.
Sasha Nicholas website
Use Your Own Site

Our services are compatible with all third-party providers.

Shopify logo
SquareSpace logo
GoDaddy logo
BigCommerce logo
Magneto logo
Wordpress logo
Weebly logo

Add to Your Retail Business

Start Using Our Online Store or Syncing Service

Add Bridge to your retail business

Solution A

Add Bridge to your retail business

Solution B

Add Bridge to your retail business

Solution C

Learn About Adding Shop Local to Your Website »

2 Sketches Explaining How We Increase Your Sales

Shop Local checkout sales funnel comparison.

Reduce Checkout Abandonment by 75%

Our checkout process gets your store 4x more checkout conversions.
Read more

Wedding registry sales funnel comparison

Increase Gift List Sizes by 10x — and sales

Our software helps registrants add 10x more products to their wedding registry list and this produces 10x more in sales for your business.
Read more


Features

21 Reasons Businesses Choose Shop Local Store

Setup is Quick


1.

Customize Your
Design

2.

Easy for
Customers to Shop

3.

Includes Gift
Registry Software


4.

Easy to Add
Products

5.

Instantly Display
Partner Brand
Products

6.

Mobile Friendly


7.

Easy to Maintain


8.

Security


9.

Rank Higher
in Google


10.

Save Money


11.

Add Multiple
Pictures per Product

12.

Add Coupons
and Discounts

13.

Offer Gift Cards


14.

Professional
Reporting Tools

15.

Order, Inventory,
and Tax Management
Tools

16.

Built-in Monogramming
and Engraving
Features

17.

Free,
Unique URL


18.

Includes
Review Software

19.

Join Your
Business Friends


20.

Easily Share
Products to
Social Media

21.

More Shop Local Store Features

Add and edit many products at once (bulk product processing).
Quickly add images to products using Shop Local's image finder feature.
Use a custom domain (yourstore.com).
Boost your search engine ranking using Shop Local's search engine optimization (SEO) tools.
Use Google Analytics.
Easily add news & events.
Add custom pages.
Send abandoned cart emails to customers.
Create and manage promotional banners.
Offer referral programs.
Easily display the brand's logo alongside respective collections and products.
Easily add and display product dimensions.
Allow customers to ‘Like’ and save items.
Support ADA (Americans with Disabilities Act) guidelines.

More Shop Local Store Features

Add and edit many products at once (bulk product processing).
Quickly add images to products using Shop Local's image finder feature.
Use a custom domain (yourstore.com).
Boost your search engine ranking using Shop Local's search engine optimization (SEO) tools.
Use Google Analytics.
Easily add news & events.
Add custom pages.
Send abandoned cart emails to customers.
Create and manage promotional banners.
Offer referral programs.
Easily display the brand's logo alongside respective collections and products.
Easily add and display product dimensions.
Allow customers to ‘Like’ and save items.
Support ADA (Americans with Disabilities Act) guidelines.

In 5 Days Be Ready to Sell 18% More

We created a five-day plan to help you increase your sales.

By the fifth day, you'll have your products in your Online Store, be ranking better in Google, and be ready to take orders.

Your Steps
Steps That Your Shop Local Coach Takes to Help you
Day 1
  • Open your Shop Local Online Store with the Gift Registry service.
  • With our directory of 3,000+ pre-populated brands, easily add the brands you sell in your store to your account.
  • Send Sync requests to your brands that use the Syncing service.
  • Add your first product.
  • Welcomes you and learns about your goals.
Day 2
  • Update your Store settings (tax rate, etc.).
  • Update your gift & wedding registry settings.
  • Add slide images for your home page.
  • Add your staff.
  • Customize your site design.
  • Offers you bonuses to invite your brands and add your gift registries.
Day 3
  • Create a test purchase.
  • Create a sample test wedding registry.
  • Promotes your store as a new member.
  • Adds your store to our Find a Store directory.
Day 4
  • Add a news post.
  • Promote your new Online Store and Registry service on your social media channels.
Day 5
  • View your Store using your mobile phone.
  • Boost your Google ranking with the SEO tools.
  • Start the process to accept credit cards online.

Retailer Qualifications

To join and use Shop Local Store, a business must have a federal tax ID (TIN) and one or more dedicated, physical storefronts that consumers can access (e.g. not a P.O. box or postal/mail center).


FAQ

Please view our FAQ page

About Bridge: The Company Building Shop Local

We're Bridge and we've been designing and building websites for businesses since 2001. Today, our platform services hundreds of businesses and processes millions of dollars in sales for clients. Our e-commerce platform leverages 24 years of retail experience to connect the retail and wholesale worlds.
Jason Solarek of Bridge
Bridge's Mission and History

Bridge & Shop Local in the News

As seen in
Read the HFN article
HFN Magazine
Read the Tableware Today article
Tableware Today
American Express
Bridge & Shop Local in the News »

Tags: e-commerce software, self-updating store, smart store, small business, small shop, best, indie store, alternative to shopify, competitor to shopify, collaboration software, shopping cart software

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Overview
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SHOP LOCAL ONLINE STORE
Offer an online store to your customers
SHOP LOCAL GIFT REGISTRY
Offer an online wedding & gift registry service
SHOP LOCAL BRAND SYNCING
Quickly share products between brands & retailers
SHOP LOCAL WHOLESALE
Offer wholesale ordering to your clients, retailers, and merchants
Thank you for shopping local
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Special Offer for Paid Plans
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Bridge Pass
Pick a paid plan and pay just $1/month for 1 month.

Terms
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  • Must be a new member.
  • When signing up, please enter referral code: 323
  • Join before August 14, 2025.
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