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Home > Solutions by Services > Product Syncing
Product Syncing

Overview

Next Post
  1. Overview
  2. Sell 18% More
  3. Syncing vs. File Sharing
  4. Brand Partners
  5. Product Newsletters
  6. Price Changes
  1. Syncing for Retailers
  2. Syncing for Brands
  3. Add to Retail Website
  4. New Synced Products
  5. Price Changes for Synced Products
  6. Stock Sharing Brands
1,502 retailers avoid spending $4,318,250 on website labor costs with Syncing. Join for free »
Retailers avoid spending $4,318,250 on website labor costs with Syncing. Join for free »

Helping the Retail Industry Sell 73,353 Products from 111 Brands

Self-updating products logo
Shop for Annieglass products
Shop for Anna Weatherley products
Shop for Arte Italica products
Shop for Baccarat products
Shop for Beatriz Ball products
Shop for Costa Nova products
Shop for Gien products
Shop for Herend products
Shop for Joseph Joseph products
Shop for Juliska products
Shop for Fissler products
Shop for Michael Aram products
Shop for Mottahedeh products
Shop for Royal Crown Derby products
Shop for Skyros products
Shop for Vietri products
View complete list of Syncing brand partners

What Problem Does the Syncing Service Solve?

  • Current options for sharing product data take too long.
  • Current options for adding products to websites are expensive.
  • Businesses that can't efficiently share data are losing market share.
  • The Syncing service fixes these problems. It can be set up in a few minutes. It's free for retailers and affordable for brand partners.
  • The Syncing service is integrated with an online store and registry.
  • Of the top-20 selling tableware and giftware brands, 18 (90%) use the Syncing service.
  • We help businesses work smarter—not harder.

How Does the Service Work?

1

We Give Your
Business
A Free Account

You sign up online.

Your website address
may be your business name:
yourbusiness.myshoplocal.com

View live retailer example:
babcockgifts.myshoplocal.com

View live brand example:
juliska.myshoplocal.com

View live sales rep example:
rosse.myshoplocal.com

2

Sync Products


Sync Products

If you are a retailer, you send Sync requests to brands that share products via Shop Local. Your account can be populated with up to 73,353 products from 111 Syncing Brands for free. You can also add and sell products that are not from a Syncing Brand partner.

If you are a brand, you'll place your products in your account and Sync them with authorized businesses, including retailers and reps. You'll receive Sync requests and approve them if you wish.

3

Easily Access Products
& Sell More

Easily Access Products
& Sell More

As a retailer, you will see your Synced products online in your account. Use the service as an image product library. Search or sort products as if you are on the brand's website. You can download specific items, collections, an entire brand, or even multiple brands. If you wish, you can activate an online store and make your product library shoppable. Sell these Synced products to customers using your free Store and Registry service. You can export this data and import it to a third-party website or POS.

If you're a brand, you'll be helping your business partners sell more.

Detailed explanation of how the Syncing service works

Brand Syncing Saves Retailers Time and Money

Average Cost to Add 1,000 Products to a Website

Average time of adding an item
Average time of adding an item
Average time of adding an item
  • An indie store often spends 3 minutes and $1 to add one product to its website. To add 1,000 products to its website, it often spends 50 hours and $1,000.
  • This causes the store to add fewer products to its website and puts the store at a disadvantage compared to channels like Amazon.com.
  • The Brand Syncing service reduces this time to just a few minutes to add all the products and the cost to zero (yes, free).
  • The retailer simply receives approval from the Brand Syncing brand partner to sync products.
  • The products appear in the retailer's Shop Local account. When the retailer uses Online Store, the products are ready for shopping and adding to a registry.

How Different Business Types Use Syncing

Our Brand Syncing service helps businesses share and sell thousands of products. Your business can use our platform as a 'one-stop shop' to more easily share product information to run your business.

Learn how Syncing can help your business:

 
Are You a Retailer?
Learn More »

For Retailers

  • A retailer uses the Syncing service to display and sell products from its popular brands. The retailer saves time and money because the service enables it to skip downloading product content from many brands' websites.
  • A retailer can activate the Online Store and this product data will auto-populate into this e-commerce site.
  • Without any additional work, what is in the retailer's Shop Local account will become an organized, shoppable website.
Syncing for Retailers
Are You a Brand
or Distributor?
Learn More »

For Brands

  • A brand places its products in its account. This enables it to instantly share its items with authorized businesses, including retailers, sales reps, interior designers, and trade show buildings.
  • A brand's products appear in a Synced business's Shop Local account in the same organization as the brand arranged the products in its account. In this way, the brand helps its businesses properly organize its items.
  • A brand only has to update a product once in its account, and that change will take effect on every member's account.
  • This technology ensures that new products, price changes, and discontinued products are taken care of for the businesses.
  • Each retailer may receive its own Store that services and sells to its respective consumer base.
  • Since retailers can instantly display and sell these Synced products online, the brand will sell more.
Syncing for Brands
Are You a
Sales Rep?
Learn More »

For Sales Reps

  • A sales rep uses its free account to view Synced data from brands it reps.
  • The rep saves time by doing this on its account instead of visiting many brand websites.
  • When a rep logs in to its account, it may view orders that its retailers have received for Synced products. This helps the rep service the retailers.
  • The rep keeps its contact information up to date in Shop Local. Retailers use Shop Local to see the rep's telephone number and email address. This makes reordering easier for stores.
  • The rep uses Shop Local to learn about new introductions and price updates.
Syncing for Retailers
Syncing for Brands
Are you an interior designer, trade organization, or other entity?
Please contact us for more information about Syncing for your needs.

The Syncing Service Makes Adding Products To a Website Easier

Many retailers and brands use Dropbox and Excel to share products. A brand replicates its website by placing the product data in an Excel file, zipping the product images, and sharing this via Dropbox. The retailer then rebuilds the brand’s site on its site. This process resembles this:
Bridge is easier and faster
Bridge is easier and faster
When a retailer adds products individually to its site, that process often entails these steps:
Retailers add products in 7 steps
Our technology bypasses these steps in favor of directly outputting the products in a retailer’s Shop Local Store. A brand loads an item once and it will appear in the approved businesses' accounts.

Example of a Consumer Experience

A product on a traditional retailer's website often has just three pieces of information: a product name, a price, and a picture. This limited information hinders customer from learning about it and making a purchase. This also hurts the item from ranking well in Google.
Our synced products have 40+ variables. This data helps convince shoppers browsing to make a purchase. It also helps Google index the page and send customers to the stores.
Example
Average time of adding an item Retailer's Online Store Without Syncing Product shows just a few pieces of information:
  1. Product name
  2. Price
  3. Picture ~ just one picture
Average time of adding an item Retailer's Online Store With Syncing Product shows 40+ variables, including:
  1. Product name
  2. Price ~ price is dynamic so it's always up-to-date
  3. Multiple pictures
  4. Brand's logo
  5. Manufacturer's SKU
  6. Collection
  7. Dimensions (length, width, and height) and capacity
  8. Description
  9. Stock
  10. Departments (primary, secondary, and tertiary)
  11. Keywords
  12. If item cam be monogrammed
  13. If item is new
  14. UPC
  15. Care (dishwasher safe, freezer safe, etc.)
  16. and more

Syncing Brand Members

Anna Weatherley brand logo
Annieglass brand logo
Arte Italica brand logo
Baccarat brand logo
Beatriz Ball brand logo
Costa Nova - Casafina brand logo
Couzon brand logo
Gien brand logo
Ginori 1735 brand logo
Herend brand logo
Juliska brand logo
MacKenzie-Childs brand logo
Michael Aram brand logo
Mottahedeh brand logo
Royal Crown Derby brand logo
Skyros Designs brand logo
Spode brand logo
VIETRI brand logo
William Yeoward brand logo
Badash brand logo
Bodrum brand logo
Calaisio brand logo
Carmel Ceramica brand logo
Christofle brand logo
Deshoulieres brand logo
Le Creuset brand logo
Mario Luca Giusti brand logo
Mariposa brand logo
Mepra brand logo
Nambé brand logo
Pampa Bay brand logo
Pickard China brand logo
Raynaud brand logo
Ricci brand logo
Robert Haviland & C. Parlon brand logo
Royal Limoges brand logo
Salisbury brand logo
Sambonet brand logo
Towle brand logo
Varga brand logo
Villeroy & Boch brand logo
Vista Alegre brand logo
Brand Partner / Number of Products Synced:
  Abbiamo Tutto 167
  Agraria 73
NEW Alva 50
  Anna Weatherley 454
  Annieglass 259
  Anton Studio Designs 115
  Arte Italica 1,107
  Baccarat 214
  Badash 249
  Beatriz Ball 745
  Bodrum 967
  Bordallo Pinheiro 777
  Bottega del Vino Crystal 58
  Bredemeijer 67
  Buck Snort Lodge 1,214
  Bugatti Italy 472
  Calaisio 117
NEW Capdeco 63
  Capdeco by BIA Cordon Bleu 424
  Capucine De Wulf Jewelry 235
  Carmel Ceramica 267
  Casa Alegre 447
  Casanoi by Porcel 199
  Chelsea Clock 43
  Christofle 680
  Costa Nova - Casafina 1,908
  Couzon 280
  Cunill 271
  D'Argenta 462
  Deshoulieres 933
  Empire Silver 104
  Ercuis 1,354
  Fitz and Floyd 139
NEW FĂœRSTENBERG 151
NEW Galway Irish Crystal 175
  GEFU 245
  Gien 1,923
  Ginori 1735 610
  Golden Rabbit 671
  Gorham 255
  Haviland 825
  Herend 5,647
  Ichendorf Milano 1,235
  International Silver 150
  Intrada Italy 111
  JK Adams 159
  Joseph Joseph 277
  Josephinenhutte 12
  Juliska 1,123
  Kalalou 1,928
  Kate Spade 141
  Kirk Stieff 128
  Kosta Boda 353
  Lafco 176
  Le Creuset 831
  Lenox 346
  LSA International 135
  MacKenzie-Childs 2,254
  Mario Luca Giusti 603
  Mariposa 1,063
  Mary Jurek 207
  Mepra 968
  Michael Aram 1,975
  Mikasa 271
  Mottahedeh 824
  NambĂ© 495
  Nicolette Mayer 1,518
  Non Sans Raison 474
  Nude Glass 424
  Olivia Riegel 448
  Orrefors 354
  Pampa Bay 564
  Pickard China 1,729
  Pimpernel 185
  Pinto 346
  Portmeirion 642
  Porto Brasil Tableware 430
  Raynaud 2,741
  Reed & Barton 73
  Relish 126
  Revol 178
  Ricci 330
  Robert Haviland & C. Parlon 499
  Rochard Limoges 837
  Rosenthal 1,763
  Rosle 208
  Royal Crown Derby 1,093
  Royal Limoges 1,384
  Salisbury 592
  Sambonet 2,047
  Shelby Dillon Studio 248
  Silvero 43
  Skyros Designs 1,109
NEW SMEG 185
  Spode 351
  Teakhaus 83
  The Prince Company 28
  Thomas by Rosenthal 492
  Tiger Lily 53
  Towle 348
  Tuttle 50
  Varga 1,137
  Versace by Rosenthal 1,109
  VIETRI 2,916
  Villeroy & Boch 1,545
  Vista Alegre 1,893
  Viva by Vietri 225
  Wallace 306
  William Yeoward 799
  Wilton Armetale 73
  Abbiamo Tutto 167
  Agraria 73
NEW Alva 50
  Anna Weatherley 454
  Annieglass 259
  Anton Studio Designs 115
  Arte Italica 1,107
  Baccarat 214
  Badash 249
  Beatriz Ball 745
  Bodrum 967
  Bordallo Pinheiro 777
  Bottega del Vino Crystal 58
  Bredemeijer 67
  Buck Snort Lodge 1,214
  Bugatti Italy 472
  Calaisio 117
NEW Capdeco 63
  Capdeco by BIA Cordon Bleu 424
  Capucine De Wulf Jewelry 235
  Carmel Ceramica 267
  Casa Alegre 447
  Casanoi by Porcel 199
  Chelsea Clock 43
  Christofle 680
  Costa Nova - Casafina 1,908
  Couzon 280
  Cunill 271
  D'Argenta 462
  Deshoulieres 933
  Empire Silver 104
  Ercuis 1,354
  Fitz and Floyd 139
NEW FĂœRSTENBERG 151
NEW Galway Irish Crystal 175
  GEFU 245
  Gien 1,923
  Ginori 1735 610
  Golden Rabbit 671
  Gorham 255
  Haviland 825
  Herend 5,647
  Ichendorf Milano 1,235
  International Silver 150
  Intrada Italy 111
  JK Adams 159
  Joseph Joseph 277
  Josephinenhutte 12
  Juliska 1,123
  Kalalou 1,928
  Kate Spade 141
  Kirk Stieff 128
  Kosta Boda 353
  Lafco 176
  Le Creuset 831
  Lenox 346
  LSA International 135
  MacKenzie-Childs 2,254
  Mario Luca Giusti 603
  Mariposa 1,063
  Mary Jurek 207
  Mepra 968
  Michael Aram 1,975
  Mikasa 271
  Mottahedeh 824
  NambĂ© 495
  Nicolette Mayer 1,518
  Non Sans Raison 474
  Nude Glass 424
  Olivia Riegel 448
  Orrefors 354
  Pampa Bay 564
  Pickard China 1,729
  Pimpernel 185
  Pinto 346
  Portmeirion 642
  Porto Brasil Tableware 430
  Raynaud 2,741
  Reed & Barton 73
  Relish 126
  Revol 178
  Ricci 330
  Robert Haviland & C. Parlon 499
  Rochard Limoges 837
  Rosenthal 1,763
  Rosle 208
  Royal Crown Derby 1,093
  Royal Limoges 1,384
  Salisbury 592
  Sambonet 2,047
  Shelby Dillon Studio 248
  Silvero 43
  Skyros Designs 1,109
NEW SMEG 185
  Spode 351
  Teakhaus 83
  The Prince Company 28
  Thomas by Rosenthal 492
  Tiger Lily 53
  Towle 348
  Tuttle 50
  Varga 1,137
  Versace by Rosenthal 1,109
  VIETRI 2,916
  Villeroy & Boch 1,545
  Vista Alegre 1,893
  Viva by Vietri 225
  Wallace 306
  William Yeoward 799
  Wilton Armetale 73

Examples

New Synced Products:
New
Mario Luca Giusti
Barware Peter Triple Old Fashioned Turquoise
$48.00
Mario Luca Giusti  Barware Peter Triple Old Fashioned Turquoise Mario Luca Giusti brand logo
NEW
Added: July 16
New
Mario Luca Giusti
Barware Peter Triple Old Fashioned Green
$48.00
Mario Luca Giusti  Barware Peter Triple Old Fashioned Green Mario Luca Giusti brand logo
NEW
Added: July 16
New
Mario Luca Giusti
Barware Peter Triple Old Fashioned Amber
$48.00
Mario Luca Giusti  Barware Peter Triple Old Fashioned Amber Mario Luca Giusti brand logo
NEW
Added: July 16
New
Mario Luca Giusti
Barware Peter Triple Old Fashioned Blue
$48.00
Mario Luca Giusti  Barware Peter Triple Old Fashioned Blue Mario Luca Giusti brand logo
NEW
Added: July 16
New
Mario Luca Giusti
Barware Peter Triple Old Fashioned Clear
$48.00
Mario Luca Giusti  Barware Peter Triple Old Fashioned Clear Mario Luca Giusti brand logo
NEW
Added: July 16
New
Gien
Tulipes Pitcher (Tulipes)
$400.00
Gien  Tulipes Pitcher (Tulipes) Gien brand logo
NEW
Added: July 16
View New Synced Products »
Recent Price Changes:
17 Brands have updated 2,231 products' prices in the last 30 days:
23%
Pickard China
Charlotte Moss Topiary White Soup Plate Gold and Brown Band
$119.00 $146.00 $27.00
Pickard China  Charlotte Moss Topiary White Soup Plate Gold and Brown Band Pickard China brand logo
Updated: Today
23%
Pickard China
Charlotte Moss Topiary Ultra-White Topiary Motif - Soup Plate - Gold and Brown Band
$119.00 $146.00 $27.00
Pickard China  Charlotte Moss Topiary Ultra-White Topiary Motif - Soup Plate - Gold and Brown Band Pickard China brand logo
Updated: Today
23%
Pickard China
Charlotte Moss Pagoda Ultra-White Soup Plate Gold and Orange Band
$119.00 $146.00 $27.00
Pickard China  Charlotte Moss Pagoda Ultra-White Soup Plate Gold and Orange Band Pickard China brand logo
Updated: Today
View Price Changes for Synced Products »

Remember In-store, Branded Displays? We've Made Them Digital

For decades, brands have paid retailers to set up a display in their stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands paid department stores to set up displays and manage their brand appearance. This helps the brands and the stores increase sales.

As we all know, retail has gone digital. The majority of retail sales involve an online interaction. What if there was a way for brands to sponsor displays like these physical ones but do so online? There is: our Syncing service allows brands to set up a digital display on a store's website. The brand manages the images and product assortment. The store is responsible for handling the sale and delivering the goods.

More than one hundred brands use our digital display technology, including Versace, Baccarat, and Juliska. They manage their brand on stores across the United States, Canada, and the Caribbean. Shop Local brought to indie stores' websites what Bloomingdales used to offer on its store floor. We're allowing brands to operate 'mini-stores' within the retailers' sites.

Read more about our branded online display services.

What Information Is Included With Each Synced Product?

Each Synced product contains 40 different variables, including price, length, width, and professional pictures. Each product's data is maintained by its respective brand. Synced product variables include:

  • SKU
  • UPC
  • EAN
  • Brand
  • Collection / Pattern
  • Product Name
  • Department
  • Secondary Department
  • Tertiary Department
  • Thumb Images
  • Medium Images
  • Large Images
  • Description
  • Keywords
  • Designer
  • Product Popularity (Likes)
  • US Retail Price
  • US Sale Price
  • US Wholesale Price
  • Height
  • Length
  • Width
  • Capacity
  • Weight
  • New Item
  • Item Can Be Monogrammed
  • Special Order
  • Date Product Added
  • Date Product Edited
  • Stock

Common Questions

  • Who uses the service?
    Retailers, brands, and sales reps in the United States, Caribbean, and Canada. Of the top-20 selling tableware and giftware brands, 18 (90%) use the Syncing service.
  • What is being shared?
    Members are sharing 73,353 products from 111 brand partners. The shared product data includes prices, professional pictures, dimensions, descriptions, and thirty other key variables. Retailers use this data to keep their websites and in-store POS systems up to date. Members also share news, files, and sales data. Please note: a member has to be approved by the product owner to share data. A member cannot join Shop Local and get unapproved access to a partner brand’s product data.
  • How does the Syncing service work?
    Shop Local's service is a data-sharing and file-sharing platform. The service allows businesses to store and share product data in real-time from one central, secure library (database). Read a walk-through of how the Syncing service works.

Page tags: automated product updates, automation, labor savings, logistics, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product syncing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service, product data syndication

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  • Must be a new member.
  • When signing up, please enter referral code: 323
  • Join before August 14, 2025.
Open Free Account
Special Offer for Paid Plans
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Bridge Pass
Pick a paid plan and pay just $1/month for 1 month.

Terms
  • First 4 days free. Thereafter, first month is $1.
  • Must be a new member.
  • When signing up, please enter referral code: 323
  • Join before August 14, 2025.
Open Free Account
Questions?
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To inquire about using our service for your project, please email [email protected] or call 1-212-254-9654.