Are you offering shoppers a “frictionless” experience? Today’s Times covers the National Retail Federation expo. Consumers are now in control vs just looking at a shelf.
More stores will stock less and become more of a showroom. And that’s ironic because previously one would pejoratively refer to browsing in a store and shopping elsewhere as “showrooming.” Now, the stores may actually embrace that idea as long as they can get the customer to buy from it. Buy in store. We’ll ship you the goods—as if you bought it online