Are you offering shoppers a βfrictionlessβ experience? Todayβs Times covers the National Retail Federation expo. Consumers are now in control vs just looking at a shelf.
More stores will stock less and become more of a showroom. And thatβs ironic because previously one would pejoratively refer to browsing in a store and shopping elsewhere as βshowrooming.β Now, the stores may actually embrace that idea as long as they can get the customer to buy from it. Buy in store. Weβll ship you the goodsβ...
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