Why only 30% of wedding gift givers will come into a store in 2030--and how we can help prepare for that
July 23, 2024
Tableware Today’s Editor Amy Stavis invited me to pen the Last Word column for the August / September issue. I start by comparing e-commerce trends for selling automobiles to selling dinner plates. Online sales in both industries have swelled in the last 25 years. (I entered the e-commerce business at the right time—in 2001.)
I predict that 70% of wedding registry gift givers will never set foot in a physical store by 2030. Currently, that number is at about 50%. If we do in fact ...
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This is a concept for the Shop Local logo where we make the logo dynamic. We’ll swap out the red heart for images representing things, places, and ideas, such as a peach for Atlanta’s trade show, a shopping bag, a wrapped gift, a dinner plate, a book, or a bicycle.
Costa Nova, a leading maker of table and giftware, is including a Shop Local flyer in its orders shipped to retailers this summer. The flyer encourages the retailer to join Shop Local and Sync products with the company’s two brands, Costa Nova and Casafina. This service instantly helps the retailer more easily market and sell what is in the box they just received.
The store is able to receive the box π¦ —> Sync with the brandπ±—> and quickly sell the ...
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How a Drawing Helps Share the10x Improvement We Deliver to Indie Shops
July 4, 2024
At breakfast in the East Village this morning, Austin Kleon’s email image struck me. His hand-drawn summer sale sign by a pool was much more heartfelt than the text-based offer. His drawing shows how our minds may become immune to text offers but react and perk up to new and authentic imagery.
I wondered what I could draw for my business. I often communicate using text and sometimes rely on stock images. Since we help indie stores grow their registry businesses, I decided to ...
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The Wall St. Journal profiles light, outdoor planters and gives a green thumbs up to a MacKenzie-Childs’ planter.
MacKenzie-Childs, a Shop Local brand partner since 2016, uses our Syncing service to display this planter and more than one thousand other products in its authorized dealers’ online stores.
Work With the Nation's Leading Brands and Indie Shops to Support Main Street
Shop Local is a fast-growing e-commerce and gift registry platform providing services to leading independent retailers and premium brands. Based in New York, NY, Shop Local is seeking candidates to support the existing software and build out new services that will change the retail industry.
We are a small dev team who works in a full stack fashion. There are many opportunities to sharpen your skills as well as ...
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We’re giving a sales rep a bonus $40 when they print the Shop Local wedding registry flyer. They can use this flyer at the Dallas or Atlanta show to help their stores—and use the $40 for a café au lait.
Act fast: We’re giving this bonus to the first 10 reps that send us their picture with the printed flyer.
Some smart reps have already submit their pics. Remaining bonuses are running out. Please submit your pic by texting it to: 1-212-254-...
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The Dallas trade show is this week. I'll see you there ;)
Our brands do a great job with their Syncing service. They do this program to empower your indie stores.
We can help our brands and reps and their stores sell more. How? We'll help their stores more quickly sell what they buy during the show. This speeds up re-orders.
How Can We Do This? SOLUTION:
Let's get more stores Syncing with your brand. You already have the Syncing service up
"Most e-commerce services promote ‘me’ commerce. They do not connect businesses with each other to leverage the power of the group. Businesses act alone and are lost in a maze of decisions. Massive amounts of time and money are wasted. This wasted time and money is slowly killing indie stores - and hurting brands."
"Shop Local promotes ‘we’ commerce. Our e-commerce platform connects 1,400 retailers with 3,000 brands. Of these brands, 110 are ...
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We follow pricing for bundles and tiers of services. Over the last decade, we've tried various pricing approaches, as well as ways to visually convey these service offerings. In this post, I share the pricing for our services for retailers since 2017. In some case, we took a step forward and a step back--it wasn't linear progress. We've drawn inspiration from many sources, including our competitors and Tinder.
Presenting bundles is not limited to signing up for a service. A ...
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How AI, e-commerce, and shopping local come together with new tools.
May 28, 2024
This morning I greeted our team by saying, “Good morning, Scooby-Doos of website sleuthing.” I then wondered what the Scooby-Doo van would look like with the words “Shop Local” on it. In the past, one would spend time to make this mock-up in Photoshop. My colleague Mark was able to make the desired image in minutes using the AI tool Copilot and no Photoshop.
The ease with which one can use AI to make new images and envision ideas will impact retail. ...
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