Your Shop Local Store has a new feature: You can now view reporting and forecasting for your registries. This helps your business make informed decisions to continue growing your wedding registry service.

Your Reporting & Forecasting page now shows stats by year for your registries. These include:

• Registry sales (in-store and online)
• Number of orders
• Number of active registries
• Types of registries
• Average number of items added per wedding registry
• Average revenue per

Costa Nova, the leading Portuguese tableware manufacturer, is helping its retailers sell 18% more product. 
 

Details:

• The brand places a flyer in a wholesale shipment to a retailer.
• The flyer explains how the merchant can instantly show what is in the box online and quickly sell it.

How a Store Uses the Flyer in the Box:

1. The store opens the shipment from the brand.
2. The store views the flyer and scans the flyer’s QR code.
3. The store signs up for a free Shop Local Store—

NEW YORK, NY — April 27, 2025 – Shop Local, the leading wedding registry platform for indie retailers, will announce the 2025 Best Wedding Gifts award winners this week.  The honor is presented to the top 100 retailers and top 100 brands in America.  

The top 100 brand finalists included Herend, Juliska, VIETRI, and Beatriz Ball.  The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort

Your Shop Local Store has a new feature: We've added a new award for the 2025 Best Wedding Gifts Finalists. 🥳

This finalist designation is awarded by Shop Local to the top 100 retailers and brands. It is based on 2024 online wedding registry sales from 1,450 retailers that use Shop Local's Online Store and Wedding Registry service who collectively sell 3,500 brands.

Insights 📊

• Of the top 20 brands, 90% are Syncing Brands.
• Of the top 100 brands, 58% are Syncing Brands.

To improve your wedding registry sales, first collect this information on your 2025 registries: 

• Average number of registries with couples’ pictures.
• Average number of items added per registry.
• Average number of registrants’ official wedding sites with links back to their registry list on your site.
• Average number of registry lists with a gift card option.   

Goals:

• All registries have couples’ pictures.
• Increase number of items added per registry.
• Increase number

FOR BRANDS/DISTRIBUTORS

Salisbury and Costa Nova helped their accounts sell 18% more. You can, too. Plus, We'll pay you $800.

Details:

• In their wholesale shipments to retailers, the brands included a flyer.
• The flyer explains how the store can instantly show what is in the box online and sell it.

How a Store Uses the Flyer in the Box

1. The store opens the shipment from your brand.
2. The store views the flyer and scans the flyer’s QR code.
3. The store signs up for a free Shop Local

The Wall St. Journal recently shared how Skechers has become a major shoe player by marching to its own drumbeat. 

Started in 1992, Skechers is the third largest seller of shoes in the world. But the company's history goes back even further: the founder's first company, LA Gear, which flamed out, was started in the 1980s.

Skechers grew by focusing on comfy and affordable shoes and didn't sign expensive promotion deals with active athletes. (It does partner with ex-

Our team often reads blog posts written by Austin Kleon, a New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age. Recently he posted an image for his “Practice and Suck Less” challenge. 

Our team took inspiration from this to create a new challenge for our retailers: "Promote Wedding Registries and Get New Registries." A retailer can promote their registry service for 31 days to get new wedding registries.

............

This video walks through how an indie store can offer a successful wedding registry service. 

An indie store on average sells $78,000 in wedding gifts. (Some of our retailers sell $1m+!) We can help your store get a share of the billion dollar registry market.

Webinar includes:

• What is Shop Local and how it is good for your indie shop.
• Example of a merchant using Shop Local’s wedding registry service.
• 5 reasons why your indie shop should have an online wedding

We’re helping our indie stores get new wedding registries. We’re sending SMS text messages to past customers and registrants encouraging them to promote the retailer’s wedding registry service. 

Details: 

1. We’re sending this text message to customers that bought off a registry list in 2024:

….

Hi [gift giver's first name],

Thank you for buying a beautiful wedding gift for [registrant name] & [co-registrant name]. They loved it.

💘 Valentine’s Day is coming up.

Thank you to Cara Porcelli, Bridal & Gift Registry Manager at Tipton & Hurst Florist, for sharing her experience using Shop Local for her store's e-commerce and wedding registry services.😊

View their Shop Local Store here:
https://tiptonhurst.myshoplocal.com/

This article, which appears in the February/March 2025 issue of Tableware Today, reveals when registrants open wedding registries.

What are most brides-to-be doing in January on a Monday at 3 p.m.? If you answered, opening a wedding registry, you’re right. January is the most popular month to start a registry, Monday the most popular day, and most registries are opened between 3 and 4 p.m. (Side note: While most twenty somethings have internet access 24/7 on their

I was happy to receive the new December/January 2025 issue of Tableware Today in the mail.  In my Leaderboard column, I explain the importance of wedding registries to indie stores.  I also share the top performing wedding registry retailers, brands, and products from September 2024.

......

Saying I Do To Registries

Our e-commerce platform helps 1,500 indie stores sell $22 million a year. Perhaps surprising is that more than 90% of these orders are

• Our coaches will show you how our new registry features can enhance your Shop Local registry for you and your registrants.
• The average wedding registry generates $3,200 in sales. This adds up: Many retailers sell $

• Our coaches will show you how our new registry features can enhance your Shop Local registry for you and your registrants.
• The average wedding registry generates $3,200 in sales. This adds up: Many retailers