In this video, I discuss:
1. Why indie stores are having a hard-time competing online. 2. What these stores need to do to overcome the obstacles. 3. How Bridge's software can help them quickly.
I recommend that one view their website as a 'fish tank.' For starters, it has to be filled with brands, products, and features. When a store does this, the fish (aka the store) will thrive.
You can view the video larger at Vimeo:
https://vimeo.com/639288608
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This video shares how Bridge helped gift shop Sassafras in Mississippi. We helped Nancy, the owner, setup an online store and gift registry filled with 12k products in under 2 hours for free.
In this video I share why retailers don’t add a brand’s products to their websites and therefore fail the brand and themselves in the e-commerce race.
Bridge’s Smart Products marketing service ‘bridges’ the gaps in online distribution. Bridge's service helps brands show 100% of the brand’s products on an infinite number of retailers’ Bridge Stores. The retailer can use Bridge Store as a stand-...
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In this 2 minute video, I share how sales reps can use a free tool that we designed for them. The Website Grader will help reps evaluate their stores' websites and chart a path to more sales.
In this 5 minute video, I explain how the registry business has changed over the last 20 years.
I share how Bridge has helped hundreds of indie stores in the U.S. soak up registry sales by adopting digital solutions that service their brides, registrants, and customers.
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In this video, I share how reps help their stores sell more online. I start with the Website Grader, and then share four other supporting materials. Please find PDFs of those print materials here:
https://marketplace.guclub.org/library.cfm?id=2303
Is Amazon’s logo a 'smile' or a hidden strategy? Jason Solarek proposes that the smile is its business plan. The ‘smile’ is actually a representation of how the company skips most players in the retail chain.
This past week I finally started doing a better job of sharing our vision. A company’s vision and how it shares this story is a key pillar in its growth. A company can grow without being a good vision sharer (storyteller), but it makes the growth slower and harder. When one gets up on stage (metaphorically) and shares their vision, with passion, it’s magnetic and can help split the sea. What medium did we add to our story-sharing tools this week? Video. I made and shared ...
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It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
Be prepared to cut prices more than normal.
Clearly list end dates for sales to create urgency.
I believe that no business will survive the COVID-19 pandemic alone. Together, we can help indie stores survive this crisis.
Here is what Bridge is doing to help members:
Bridge is hosting COVID-19 preparation webinars for retailers, brands, and sales reps. For retailers, we hosted three trainings this week. You are invited to watch a replay of the COVID webinar for retailers here: https://vimeo.com/402693440/844cc20eec Our webinar