How registrants can add a link at the top of their The Knot website leading to their registry at your store.
April 26, 2024
Your Shop Local Store has a new feature: Your registrants can now share their registry at your store on The Knot more easily.
By default, The Knot lists manually added registries at the bottom of the page. The Knot lists registries from big-box names, like Target and Crate & Barrel, at the top of the page. Unfortunately, this makes it harder for gift givers to find your store in a registrant's list of registries.
There isn’t a way to change the page order to have the ...
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The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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The man with many names. Whether you refer to him as Santa Claus or Father Christmas, the man with the big white beard is a staple for the season.
Delight in the details of MacKenzie-Childs handmade and hand-painted Santas, dressed head to toe in tartan, velvet, faux fur, and velveteen with Courtly Check accents. Stop in at the Shadyside store to see them in-person.
Part of my job is to review registry software. I ensure it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. I reviewed a retailer's site using MyRegistry.com and assessed how a customer would make a registry purchase. For privacy purposes, I blurred the store's name in the screenshots shown.
Whether you refer to him as Santa Claus or Father Christmas, the man with the big white beard is a staple for the season. Shop our handmade and hand-painted collectible Santas.π
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How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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I was happy see that our friend Adam Sigel will be leading JK Adams. Please checkout the news below.
DORSET, Vt. —JK Adams has appointed Adam Sigel CEO.
Sigel, a seasoned sales executive and a consumer goods expert, succeeds Daniel Isaac, who has moved on to another role in Vermont, the company said.
Sigel most recently served as vice president of the Savannah Bee Company, a Georgia-based gourmet foods and gift company, and also served on the executive team at Mariposa, where he ...
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How to encourage registry customers to purchase from a registry by sharing previous gift givers' names
February 16, 2023
Your Bridge Store has an updated feature to encourage customers to complete a registry purchase. Your Bridge Store displays gift givers' names on a registry's list.
Previously, the gift givers' names were only displayed by rolling over "Purchases" at the top of a registry list.
Now, the gift givers are also displayed in a box at the footer of a registry's list.
In the example shown, we see a registry list at The Ivy House, a fine china store in Dallas. At the ...
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Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
Your Bridge has a new Events page that makes it easier to view your store's recent sign ups and anniversaries.
In the example shown, we see the Registry Events page for a store.
The page shows:
Recent Weddings.
Recent Wedding Anniversaries.
The new page also has a "View email template" link under the registrants' names. This link opens a new email in your computer's native email program. The email is pre-populated with the registrant's names, email address, a link to ...
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We work hard each day, and likely don’t mind if others notice. We want others to see the ingenuity of our software. But what if that wasn’t the case? If you want an example of someone that got passed by, just ask Van Gogh. Yeah, thaaaaat world-famous, earless, impressionist artist whose work today graces the walls of countless museums. The Detroit Institute of Arts (DIA) is currently running an exhibition showcasing how the world missed appreciating Van Gogh’s...
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Google is often considered the first stop when searching for information. Looking for a product? You'll likely head to Amazon.com, where due to its 350m product listings, 25% of purchases reportedly start. Facebook will be your go-to for finding friends and family due to its 2b profiles of people. Airbnb lets you search 5.6m places to stay. These businesses are likely your choice because people want a massive selection when conducting a search. Many of the world's most ...
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Do you love a great deal on a t-shirt or TV? Sure, we all do. Yet, sometimes when we shop, the lower the price we pay, the less we pay: people. People that make the goods (factory workers) and people that sell the goods (aka indie store owners) are the victims in the discount-pricing rush.
Today’s Times shares that making a bathing suit in Sir Lanka costs about $4 per unit while in Portugal it may cost $16. In NYC, the minimum wage is $15/hour—making production in NYC ...
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I recently saw an advertisement for Windows 11 in Wired magazine. I thought: “Wow, finally something from Microsoft that someone can understand: a logical name for their software offering.” I recall a time when Microsoft had a confusing litany of software names including: NT, 98, 2000, Millennium (ME), Windows XP, and Vista--before finally relegating those clumsy names to the desktop recycle bin and adopting a simple, progressive number system. Apple has been naming its ...
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Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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We are extremely proud of the diverse community and heritage of brands here at 41 Madison and together with FlowerSchool New York we’ve created these tablescapes to celebrate these world-renowned names.
Join us at The New York Tabletop Show and let’s #TableTogether with the world ππ½π₯πβ¨
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The Times shares that the FTC will have a new leader that is knowledgable about Amazon.
Excerpts:
In her new role, Ms. Khan will lead efforts to regulate the kind of behavior highlighted for years by critics of Amazon, Facebook, Google and Apple. She told a Senate committee in April that she was worried about the way tech companies could use their power to dominate new markets. The agency is investigating Amazon, which Ms. Khan has been highly critical of, and filed an antitrust lawsuit ...
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Bridge is helping indie stores compete against the big-box stores and big-money players.
Bridge will help more than 700 indie stores service 7,000 registries this year. Collectively, we’re moving millions of dollars in sales from big players to small stores and their communities.
Proof of this is when we see a bride registered at five stores and 40% of them are Bridge Store clients. The bride lists these registry choices:
We offer a universal domain service (UDS) to retailers, brands, and sales reps. What does this service do? The universal domain service elevates your business' brand and may increase your Google ranking. Specifically, the service hides ("masks") the 'bridgecatalog' part of the website URL.
In the example shown, we Google two stores' names in Texas. The two stores both use Bridge Store to power their online business. The Ivy House does not use the universal domain service...
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