A brand often breaks its websites in to pieces to share it via a file-sharing service. Bridge helps it skip this step.
Example: the brand Joseph Joseph would normally break its websites in to pieces to share it via a file-sharing service. Bridge helps it skip this step.
Using a traditional file-sharing service, when a retailer adds 1,000 products from a brand to the retailer’s website, it often spends $750 on labor and it takes 50 hours. Bridge's service reduces this to $0 and under 4 minutes.
Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links each month. When the store opens the Dropbox link, it is faced with an array of folders containing pictures and Excel files that the store has to piece together. We all want to know: Is there a way out from under this messy pile of online folders? I believe there is a solution.
Bridge’s product syncing service is better than file-sharing apps because it syncs a brand’s products and keeps them in a website-like, shoppable format. A brand loads a product once to its Bridge account, and it will appear in real-time within the accounts of retailers, sales reps, and approved businesses. Product pictures appear next to product names and prices. Product content is searchable and sortable--just like on the brand’s website.
Authorized retailers can easily turn their online catalog into a shoppable catalog for their customers. Dropbox and other file-sharing services simply can’t do this; they’re not e-commerce software. Bridge is an e-commerce platform with built-in file-sharing services. With Bridge, sharing--and selling--products is much easier and quicker. A brand can skip sending Dropbox links with Excel files. More than 121 premium brands use the service to sync 63,823 products to 888 indie stores in the United States and Canada. A brand can sync unlimited products with an unlimited number of its business friends.
Product Syncing vs. Product Sharing: What's the Difference?
Product Syncing Benefits Over File-sharing Services:
- Syncing. Syncing is when a product (with all its necessary information) appears in a business's account (e.g. a retailer) and is thereafter synced and kept up to date. No further action is needed by the business. Bridge offers a product syncing service.
- Sharing. Sharing is when a product is shared with a business, and it's a one-time share. The receiving business must continually come back to the file-sharing service's folder and get the most recent price list file or product picture. Services that offer product sharing are Dropbox, Box, etc.
Why a Business Should Avoid File-sharing Services:
- Organization. Products are organized just like they are on the brand's website or in its catalog.
- 360-degree Data. Each product may show a retail price, wholesale price, pictures, lifestyle pictures, stock, and 40 other key variables.
- Wholesale Ordering. Businesses can start a wholesale purchase for a product.
- Interaction. Businesses can easily interact with each product or collection/pattern. For example, they can report an issue about a shared product or collection/pattern.
- Follow-Through. Bridge has a ticketing system that allows members to be alerted when an issue about shared data is resolved.
- Fast. In seconds all product data from the brand is 'live' in the member's Bridge account.
- Easy. Use one Bridge account to access content from 121 brands.
- Intuitive. Products appear next to relevant files. For example, Juliska products appear next to Juliska files.
- Free. Businesses can sync with an unlimited number of brand partners on Bridge for free.
- Shoppable. Easily convert the synced data to a shoppable online store: a retailer just needs to flip a switch, and all shared products can be bought and added to a gift registry.
Examples of File-sharing Services:
- Time Consuming. The services often require constant downloading of images and Excel files and then uploading this data to the business's website.
- Expensive. The services often cost the business thousands of dollars to extract and load to a website. (On average, it costs $750 to add 1k products to a website.) Extracting and importing thousands of products is expensive.
- Egg and Yolk Are Separated. Most brands separate product data into an Excel file that contains 40 variables and then separately images for these products. This data may be in 30 different folders. This creates a lot of work for the retailer to piece back together.
- Not Dynamic. Data in a file-sharing service is often static. The retailer must keep returning to get the most recent versions.
- Technical. They require a computer-savvy staff.
- Old Data. Brands often leave old content in file-sharing services, which results in retailers grabbing outdated information.
- Folders. In file-sharing services, products are stored in folders, which aren't on the brand's website. If folders aren’t on a brand or retailer’s website, they likely shouldn’t be in the file sharing service used.
- Walls. Shared data is walled off from other data. Each brand that shares a Dropbox link shares its OWN Dropbox link. A store can’t look at products and data easily from more than one brand because the data was shared separately. If 100 brands share data, the store may have to visit 100 different Dropbox links. (With Bridge, it visits just: one link for all 100 brands.)
Examples of Brands that Use Bridge's Syncing Service:
- Google Drive
- Tandem Vault
Product Maintenance Facts:
- Le Creuset
What Are Retailers Saying About the Product Syncing Service?
- For a retailer to add 1,000 products from a file-sharing service to its website often costs $750.
- For a retailer to add 1,000 products from a file-sharing service to its website often takes 50 hours.
- With Bridge, for a retailer to add 1,000 products to its website is free.
- With Bridge, for a retailer to add 1,000 products to its website often takes less than 4 minutes.
"In today’s e-commerce world, updating products online is almost impossible. Bridge allows us to operate a website with current prices and current products. When we switched to Bridge Store, we cut our website maintenance costs by 86%. Instead of being forced to manage 35,000 products online all by myself, I only had to manage 5,000 products—Bridge helps me with 30,000 products. That’s big savings for an indie shop like me. And, Bridge helped me increase the number of products we offer online by 40%. We went from offering 35,000 products to offering 56,000. It's fair to say that Amazon.com hates Bridge."
~ Kenny Cohen, Owner • Contemporary Concepts
• Pittsburgh, PA
Learn more about Product Syncing:
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bridge vs. dropbox
file sharing services
digital asset management