Take some inspiration from The Flower Shop in Auburn, Alabama. The florists and gift shop sent their clients an attractive email announcing their Bridge Registry.
By using Bridge, The Flower Shop was able to quickly create an online store with a gift registry--and have it filled with 13,000 products. Their Bridge Store was instantly populated with 4,500 Herend products, 1,800 Vietri products, 400 Arte Italica products, and 300 Annieglass products. ...
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May 21, 2018
May 21, 2018
Why use Bridge?
1. Easily show pictures online for all the items that you sell. Bridge has 60,000 pictures.
2. Help your brides and their families. Over 20,000 brides have used Bridge's software. It's easy to use and full of features. Since the software has 1,000s of pictures, the brides are happy family and friends can see the items they'd like.
3. Beat Amazon. Since Bridge has 60,000 items pre-loaded, your store can offer greater selection than Amazon.
4. Increase your Google ranking. Bridge’s ...
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March 2, 2018
March 2, 2018
Most stores pay about $5 per item to add the item to their website and maintain it.
If a store offers 1,000s of items, that gets very expensive quickly. Therefore, most stores give up and don’t add items online.
What if there was a way to cut this cost? There is. Bridge puts items online for retailers for $.01 a piece. As such, Bridge has cut maintenance costs for 100s of stores from $5.00 to $.01. We’re saving each store $1,000s and even $10,000s.
With Bridge’s technology, indie stores and brands ...
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February 11, 2018
February 11, 2018
A game-changing service often wins in two out of three areas: - Price - Quality - Time
Historically, when you adjust one of these variables, you negatively affect one of the others. For example, if you want a project to be done faster, you either reduce the quality or increase the price. When you want something cheaper, you often get it slower or reduce the quality.
A revolutionary service will change two or more of these factors with no noticeable impact on the other factors. For example, Uber ...
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February 21, 2017
February 21, 2017
How products ‘break’ when shared digitally between suppliers and retailers
1. These vases represent a supplier’s original product data. The supplier has products images matched up to product descriptions with dimensions, care & usage, etc. These pieces of data are all embedded with each other and give an accurate, complete view of the products.
2. The supplier prepares to share its product with stores. To do this, the supplier has to break the data up into Excel and Dropbox files.
Many store owners ask me "Should my store sync its POS system with its website?" Some stores have already synced the two and are proud that their website has the same content as in their store.
My answer: syncing a store's POS and its website is not currently a good idea.
Reason: POS systems are not meant to power websites.
When retailers enter data into their POS, they often just enter this data for products: 1. UPC 2. SKU 3. Retail price 4. Product name (this often contains the brand name)
This is a cool story of how a retailer got a new e-commerce store filled with product that it loves and the retailer didn't pay for it:
1. A Texas retailer went to the Bridge site (http://www.BridgeCatalog.com) 2. It signed up for Bridge at 12:25 pm EST. 3. At 12:50, the retailer sent a product sync request to Casafina (a maker of tableware) to sync products. 4. Casafina approved the request at 2:54 pm. Aka: within about an one hour, and after $0, the retailer had 1,187 Casafina items on its site....
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January 26, 2016
January 26, 2016
What if Facebook and DropBox had a baby.... You’d get Bridge, the easiest way to move products and their pictures amongst business friends.
Better than Facebook: you can easily share product pictures, dimensions, and prices...How many sales are lost looking at an item on Facebook that doesn't have a price or "Buy button"?
Better then Dropbox: you don’t need to upload or download pictures. The product data immediately appears on your website. Who wants to get tons of storage on DropBox only to have...
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April 20, 2015
April 20, 2015
It's DERBY SEASON, so don't be left out. Imagine your mint juleps standing oh-so-proudly on the WESTERN Equestrian Tray (Lg) from Beatriz Ball. $173.00. You and your guests won't be disappointed with the rugged elegance of this tray and the tack detailing on the handles. Useful, appropriate and perfect for the season year after year! $ 173.00. Its sophisticated equestrian styling adds class to any setting Made of a top quality, FDA safe, easy-care, oven and freezer friendly aluminum alloy. ...
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March 13, 2015
March 13, 2015
Wedgwood products are now available via Bridge.
Wedgwood's Bridge offers you 600+ items with professional pictures, dimensions, and accurate prices.
Wedgwood Bridge benefits: + Save money and time in website maintenance. + Increase sales to the general public. + Increase bridal sales.
How can you start syncing products with Wedgwood? Just contact us. You may also contact your Wedgwood sales rep.
This program is available only to authorized dealers.
To see the Wedgwood products that your site would be ...
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December 11, 2014
December 11, 2014
Hanunkah, The Festival of Lights, is distinguished by the Menorah that signifies the days the Menorah remained lit during the retaking of the Temple at Jerusalem. The Beatriz Ball JUDAICA Byzantine silver Menorah is a nine-candle Menorah on an elegant detachable base, and makes a perfect gift for Hanukkah.
A fragment of 6th Century synagogue screen from Ashkelon inspired the design of our stunning JUDAICA Byzantine Menorah.
The Menorah is sure to become a Hanukkah favorite in your home, ...
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December 30, 2009
December 30, 2009
How does a product get from a brand’s website to a retailer’s website?
Current way of doing business
Step 1. A brand adds 1,000s of product images, prices, descriptions, dimensions, and other product data to its site.
Step 2. Hundreds of retailers do the exact same thing. They independently add 1,000s of product images, prices, descriptions, and dimensions to their site. The duplication of these actions is expensive.
There are massive inefficiencies in this system. 100’s of retailers are updating ...
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December 28, 2007
December 28, 2007
Design the Customer Experience
When a customer buys a home goods product, we often think about this purchase in terms of the product's novelty and price. This purchase is really part of a larger experience that can be designed and enhanced. RitaSue Siegal writes in a recent issue of Communication Arts that:
Design experience seeks to develop the experience of a product, service or event along any or all of the following dimensions: - Duration (Initiation, Immersion, Conclusion and Continuation) - ...
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