How does a product get from a brand’s website to a retailer’s website?
Current way of doing business
Step 1. A brand adds 1,000s of product images, prices, descriptions, dimensions, and other product data to its site.
Step 2. Hundreds of retailers do the exact same thing. They independently add 1,000s of product images, prices, descriptions, and dimensions to their site. The duplication of these actions is expensive.
There are massive inefficiencies in this system. 100’s of retailers are updating the same product’s information.
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New way of doing business
Step 1. A brand adds 1,000s of product images, prices, descriptions, and dimensions to the Bridge database, which supplies data to its website.
Step 2. There is no step 2. The brand’s database is synced with retailers’ websites so there is just one database of products: the Bridge database. The brand does the ‘work’ of 100’s of retailers just by doing what is was done before: updating its website. Brand is able to maintain MSRP, and product picture quality, etc., while retailer gets quality, real time product data with no employee cost or tech cost.
Brand and retailers access the same product data. The brand and retailer have unique websites. Their website designs are independent of each other.
The retailer can sell any other brand’s items it wishes. Joining the Bridge does not limit a retailer from selling other products.