When a customer buys a home goods product, we often think about this purchase in terms of the product's novelty and price. This purchase is really part of a larger experience that can be designed and enhanced. RitaSue Siegal writes in a recent issue of Communication Arts that:
Design experience seeks to develop the experience of a product, service or event along any or all of the following dimensions: - Duration (Initiation, Immersion, Conclusion and Continuation) - Intensity (Reflex, Habit, Engagement) - Breadth (Products, Services, Brands, Nomenclatures, Channels/Environment/Promotion and Price) - Interaction (Passive, Active, Interactive) - Triggers (All Human Senses, Concepts and Symbols) - Significance (Meaning, Status, Emotion, Price and function)