Herend, a maker of fine tableware and giftware, was mentioned by the Stephanie Carter, the wife of the ex-Secretary of Defense Ashton Carter.
Excerpt:
“She added a few new pieces, including Herend ceramic figurines of a lion and a squirrel. “I called Ash ‘Lion’ and he called me ‘Squirrelly,’” she explained. “All these things make me feel like he’s with me in a great way, not in a preserved-in-amber way.” “
Today’s Times shares some of Amazon’s steps during the pandemic to grow its empire.
I used to tell retailers that they don’t know it, but they’re now in: the software business. I missed something in that statement. They are also now in the warehouse business. Websites and warehouses go hand in hand. They’re flip sides of the same coin.
As e-commerce grew, all the major retailers should have been growing their warehouse space. For example: if ...
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January 22, 2020
January 22, 2020
Diane Seidle praises Beatriz Ball in this month’s Tableware Today for boosting its sales via Bridge’s news tool. Diane says Beatriz Balls’ consistent news posting on the platform helped it capture the top sales position amongst metal giftware brands.
Congrats, Beatriz Ball :)
Please note: Diane Seidle in the past has provided some consulting services to Bridge. This article was written independently of Bridge.
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September 25, 2019
September 25, 2019
Diane Seidle, a consultant for Bridge, explains cryptocurrency in this month’s Tableware Today.
Diane does a nice job of taking a complex topic and breaking it down in to easy-to-understand parts.
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If you’re a long-time merchant, you probably never considered that you’d have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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July 24, 2019
July 24, 2019
Need help creating social media posts? Read Diane Seidle’s Tableware Today article to learn about Canva, Wave, and Stencil.
“If the shoe fits, wear it,” goes the old saying, and today’s Times shares the state of indie shoes which may sound familiar to indie gift shop owners. This story seems to be ‘a fit’ for our industry, too.
I recently visited a Footlocker and noticed they had moved the Nike shoes to the back of the store. Why? Nike, with all of its stores and direct to consumer website promotion, is now a competitor and Footlocker is trying to reduce its reliance on Nike. To that affect, I went to the Nike ...
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March 24, 2019
March 24, 2019
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
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March 21, 2019
March 21, 2019
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
Read More
October 1, 2018
October 1, 2018
Diane Seidle, a Bridge coach, pens a column about Amazon in this month’s Tableware Today. The article shares that premium brands’ products are being severely discounted—meaning a slim margin is being made by the seller. I’ll be the first to admit that some margin is better than losing an order to a competitor and thereby getting no margin, but there is the line between competition and just making a subsistence living. A subsistence living is not humane, it’s stressful, bad for supporting your ...
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January 25, 2018
January 25, 2018
Nice to see Bridge coach Diane Seidle in this month’s Tableware Today. Diane shares some marketing tips.
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November 28, 2017
November 28, 2017
Have you chatted with Diane in order help you with Bridge? Well, if you’re missing her, you can catch her in her monthly column in Tableware Today. This month she shares tips for the new year.
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October 31, 2017
October 31, 2017
Do you know our coach Diane? She recently wrote an assessment of wedding registries for Tableware Today. We’re happy to report that Bridge passed :)
Diane’s monthly strategy articles are give your indie store free tips and tricks to compete online.
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August 3, 2017
August 3, 2017
How important are reviews to your business? It turns out, very important. Read my latest column from Tableware Today magazine on the importance of reviews.
Turning Reviews Into Sales
Does this sound like you...You need a hedge trimmer so you click on Google, read a few reviews, head to Home Depot, and make a purchase. You’re on a favorite clothing store’s website. The pants you’re interested in have poor fit comments so you choose something else. The reviews for the family theme park say it’s dirty...
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May 22, 2017
May 22, 2017
Thank you for joining us last Thursday for the first annual brand conference. Here is our press release on the event. And thanks to Diane Seidle for helping. ;)
Bridge Creates a Stronger Community in First-Time Conference
New York, NY – On May 18th, 2017 Bridge hosted its first annual Bridge Brand Conference at the 41 Madison Merchandise Mart in New York City. Bridge, an e-commerce platform connecting 100's of brands, ...
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May 18, 2017
May 18, 2017
Thanks to Shannon Brown and Nambé for hosting Bridge's first annual Bridge Brand Conference. Good to see u Virginie, John, Holli, Kelly, Damon, Deane, Michele, Angie, Joanna, Jennifer, Araxi, Anna, and Jonathan. And a special thanks to Diane Seidle for helping chart the course.
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March 25, 2017
March 25, 2017
Diane Seidle, your Bridge coach, pens a smart column about what a bride-to-be goes thru in setting up her registry on different retailers' sites. Read the article in this month's Tableware Today magazine to learn about the process thru the bride's eyes.
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September 12, 2016
September 12, 2016
Michael Aram's products will be ready in Bridge by September 20th. Below please find our press release on this new Smart Brand partnership:
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For Immediate Release Michael Aram Partners with Bridge Catalog
Luxury giftware designer to join e-commerce platform to help U.S. retailer base
New York, NY- Michael Aram, a designer of premium tableware, lighting, and giftware, has joined a new sales platform to help authorized retailers increase their online sales.
My name is Diane Seidle I have been hired by Jason Solarek of Bridge Catalog to help you make the most of Bridge's services. I am former product distributor, sales rep, retail sales person and former Madison Avenue marketing guru. I write the column in Tableware Today called Selling the Table, about digital marketing. But enough about me. What is it that you need?
It is my mission to see your sales improve in 2016 by utilizing the Bridge services available to you. First, I am going...
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March 22, 2015
March 22, 2015
Curious about improving your sales? Check out this SEO tips sheet. Thanks to Diane Seidle for tipping me off to this neat chart. And thanks to Search Engine Land for creating it.
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