Watch this video to learn five proven steps to grow web sales. Join me and Gina Thesing from Ivystone as we pull back the curtain on industry trends and delve in to solutions indie stores are using each day.
Webinar includes:
Five key steps that a store must take.
A homework check list that you can tailor to your store.
Here for the boos! π·π» It's the season for spooky sipping, so turn to our stylish glassware and bar tools for Halloween entertaining that's black, white, and chic all over. π
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Bridge welcomes Messermeister as the newest member of our Smart Products program.
Founded in 1981 by Bernd Dressler, Messermeister is a leading manufacturer of premium handcrafted chef's knives, kitchen cutlery, and cooking tools -- the go-to brand for everyone, from professional chefs to at-home cooks. Women-owned & California-based.
Messermeister and its 433 products are ready for syncing.
I’m seeing a disturbing trend online. Stores are not sharing news and events on their websites. Instead, they are relying on Facebook (and Instagram, which it also owns) to perform this task. That’s like a customer coming into the physical store and the store manager saying: "Want our news and events? We don’t have it here. Go to the coffee shop next door—which will be filled with our competitors pitching to you."
This past week I finally started doing a better job of sharing our vision. A company’s vision and how it shares this story is a key pillar in its growth. A company can grow without being a good vision sharer (storyteller), but it makes the growth slower and harder. When one gets up on stage (metaphorically) and shares their vision, with passion, it’s magnetic and can help split the sea. What medium did we add to our story-sharing tools this week? Video. I made and shared ...
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There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel. Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales. A store owner is surely mindful of increasing costs and wasting time on software.
Bridge, our e-commerce platform, helps more than 700 indie stores offer a website and bridal registry that...
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How much does Bridge cost vs other marketing tools? Let's imagine a printed catalog costs $10 to print and send to a customer. The customer uses it for 10 minutes. It therefore costs $1 per minute.
The Bridge Smart Products service costs a brand $9 per year per retailer. Over that year, a retailer interacts with that Smart Product data for 104 minutes. This number is approximately 2 minutes per week. (Please note: some retailers view Smart Product data at a much higher rate, such ...
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Today’s WSJ investigates the opportunities and importance of AI for retail. Expensive computer systems will deliver the search results that are most likely to produce a purchase. Customer profiles will be calculated to maximize customer happiness and sales. Stores lacking these costly digital tools and profiles will wither away.
Bridge is aware of these opportunities and is expanding its code base to embrace them.
Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
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Shopify's Chief Operating Office said on CNBC last week:
“While other companies are trying to build empires, we are arming the rebels...”
That's a clever quote that could be applied to our retailer base. Bridge is helping hundreds of retail 'rebels' fight back against the hegemony of Amazon. Bridge gives indie stores and brands the software tools they need to connect, sell, and grow.
Today is President's Day, and rebels fighting a big empire is fitting. Let the ...
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Market buildings are looking down the barrel of a gun. To find out why, check out my article in this month's Tableware Today.
THE LAST WORD
CHART YOUR FUTURE BEFORE BIG TECH DOES
by JASON SOLAREK
Market buildings are starting to take digital seriously. Why, finally? Because Amazon is nipping at retailers’ heels? No. Because Zola is stealing indie stores’ registry business? No. Sadly, the main thing that’s brought markets up to speed has to do with their own dollars and ...
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October 25, 2019
October 25, 2019
From which store would you shop, the one offering free 2-day shipping or the one charging $105 for standard delivery?
The first one, of course. Which leads us to the rules your store needs to follow:
Rule #1: Do NOT seek to break even on shipping Rule #2: Seek to LOSE money on shipping!
Most retailers share with me their fear about losing money on shipping. What ends up happening? They end up losing: the entire sale. What about that $1,000 Herend order? The store is less likely to get it because it'...
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October 2, 2019
October 2, 2019
What are your bar cart essentials? Higballs, DOFs, martini glasses, & a cocktail shaker are always good to have on hard - as are fresh flowers, lemon slices + a few of your favorite spirits. Find the Juliska Bar Cart at Glassworks!
Other important metric tools: + Customer Conversion Rate (CCR) + Average Order Value (AOV) + Online CRR (Customer Retention Rate) +Online Order Frequency + Average Order Processing Time + Net Promoter Score (NPS)
Your Bridge site loads faster than other sites. Want proof? Check out this comparison below.
We compared a competitor's registry page size to a Bridge registry's page size. Bridge's site was just 1/3 the file size. Bridge's registry was 2 MBs compared to the competitor's page size of 5.9 MBs. Why does this matter? The competitor's site was 300% larger, and thereby may have taken 300% longer to load for a bride, her family, and friends.
Bridge's registry even had more products on it than the ...
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August 15, 2019
August 15, 2019
The Best Cast-Iron Pans To Make Your Food Way Healthier Liz Moody By Liz Moody Contributing Food Editor
Image by mbg creative / iStock Our editors have independently chosen the products listed on this page. If you purchase something mentioned in this article, we may earn a small commission. August 15, 2019 β 9:08 AM Share on: Cast-iron pans might be one of the top kitchen tools that chefs and health professionals agree upon. The heavy weight allows for durable, even cooking (many lighter pans have "...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If youβre a long-time merchant, you probably never considered that youβd have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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