A Coach’s Review: How Does an Analog Retailer Survive in a Digital Universe?
There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel. Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales. A store owner is surely mindful of increasing costs and wasting time on software.
Bridge, our e-commerce platform, helps more than 700 indie stores offer a website and bridal registry that is easy to use, affordable, and boosts sales.
Our key features:
Our Bridge team provides assistance in every step of the process. Retailers can utilize built-in tools such as a keyword boosters to boost their Google ranking. We want to help you be selling to customers across the country.
Bridge offers a free ongoing plan--and not just a free trial period like other platforms. Bridge offers a secure browsing and a checkout. Bridge is PCI compliant.
If the retailer chooses to offer a gift registry via Bridge, brides and guests can view, change and purchase gifts at their leisure. Bridge informs registry customers what items have already been purchased to avoid duplication and store credits.
Many guests shop via their mobile phone. Bridge Store automatically formats for mobile devices.
How does Bridge compare to Facebook and Instagram? We invite you to use Bridge in conjunction with these social media platforms. On each Bridge product page, there is a link to easily share the product to Facebook. Using social media can improve your business' exposure and help build awareness for your brands. You will use these social media platforms to promote your Bridge Sore and gift registry. Use Bridge + social media.
And what about Amazon? A store may use Bridge and Amazon. The issue with Amazon, which is a marketplace service, is that it takes about 30% of the retail sale. In comparison, when you sell on Bridge, you only lose the credit card fees (a low single-digit percentage). While Amazon has more eyeballs than any other site, it has limited offerings of many luxury brands. It's not ideal for pitching luxury goods, which is what many Bridge Stores offer.
After reviewing multiple platforms, I am choosing Bridge :)