In 35 States, Stores Using Bridge’s Online Store Rank on Page 1 of Google
A store's ranking in Google is very important to its success. To measure Bridge's performance in helping stores rank well in Google, we conducted a study. Specifically, we assessed how Bridge helps a store rank for gift registry searches.
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don’t have Bridge clients are Alaska and New Mexico.)
For 35 state searches, Bridge Stores appeared on page one of Google.
In Georgia and South Carolina, Bridge Stores claimed six spots on page one of Google.
In Tennessee and Texas, five Bridge Stores earned a page one spot.
In Florida, Mississippi, North Carolina, and Wyoming, Bridge Stores won four first-page placements.
In many searches, stores using Bridge software are ranking higher than big-box stores such as Bed Bath & Beyond, Walmart, and Target.
Bridge has a higher quantity clients appearing on page one Google results than any other software provider.
Our success in Google in increasing: in April of 2021, we conducted a similar study and stores appeared on page one for 29 states. This year, we added six more first page finishes.
State / Number of Bridge Stores on Page 1 of Google:
What can we learn from this?
By using Bridge's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers.
A Few Common Questions: How does Bridge get its clients to rank so highly in Google?
Bridge uses a variety of strategies to increase a store's Google ranking, from properly coding a page to increasing the number of backlinks pointing at the client's site.
Do Bridge retailers pay extra for the high Google ranking?
No, stores do not pay extra for their page one page Google ranking. Bridge provides free tools and features that help make it possible.
Why does ranking highly in Google matter?
Many shoppers start their purchasing on Google. When one can rank well in Google, it increases the likelihood the store will receive the sale.
Why does an indie store beating a big-box store in Google matter?
An indie store often lacks the advantage of having many locations like a big box store, and it lacks access to capital like a VC-backed entity. When Bridge helps a small indie outrank bigger competitors, that shows the outsize value we're providing to our clients. We're helping modest Main Street stores beat out companies with 100 locations (e.g. Target, Macy's) and $100m in funding (Zola).