We are pleased to announce that Five Swans has joined Shop Local to grow its online tabletop and bridal registry business after being referred by sales rep Karen Flattum of Flattum and Company. Celebrating almost 60 years in business, Five Swans is renowned for offering curated gifts, thoughtful tableware, locally made treasures, and more.

The store instantly received great benefits:

• Customers and registrants can shop for 7k+ products online.
• The store avoids 11 weeks and $7,192

We're in the technology sector, and that is often about automating processes. Automating processes often involves reducing computer clicks.

Clicks = Delays and Labor Costs

The Wall St. Journal recently covered six decades of technological innovation, which extolled how technology would save users time and effort via various innovations, including the telephone, fax machine, and copying machine (my dad worked at Xerox!). While we don't make fax machines or copiers per se (sorry, Dad!), like these

With the holidays quickly approaching, there's no better time to deck your digital halls for a successful season. The holiday season of the year is the most popular time for couples to get engaged--which makes January the most popular month for registries to be created. Let's make sure you're ready.

While Santa is checking his list twice, our Shop Local Team has created a checklist just for you. ✅ Our Holiday Checklist makes it easy to prep your store, boost your online presence, and maximize

Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores.

An example of this is P.S. The Letter in Fort Worth, TX. In a search for "texas wedding registry," the store ranked higher than The Knot, Target, Amazon, and Zola.

What can one learn from this finding?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by

A friend shared a meme image about the seven levels of watch wealth. This made me wonder what the seven levels of wedding registry wealth would be compared to watches. 

I also asked my colleagues to create their own registry wealth spectrums.  They came up with very clever metaphors! 
 

The 7 Levels of Wedding Registry Wealth

Jason: Watches

1. No watch: No registry. Your customers register at other retailers--giving them their business.   
2. Wall clock: Customers ask about a

We are thrilled to announce that The Black Bison Gift Shop has joined Shop Local to expand its online tabletop and bridal registry business, following a referral from sales representative Greg Waylock of Cassmeyer Collection. The Black Bison Gift Shop is renowned for offering a curated selection of gifts, thoughtful tableware, luxury handbags, and other fine items. They also offer gourmet food products from Stonewall Kitchen and have Olivelle's oil and vinegar on tap.  

The store instantly

We are pleased to announce that Kademi of Philadelphia, MS has joined Shop Local to grow its online tabletop and bridal registry business.  Celebrating 30 years in business, Kademi is renowned for being the "go-to" bridal registry store in its small hometown.  

The store instantly received great benefits:

• Customers and registrants can shop for 8k+ products online.
• The store avoids 12 weeks and $8,183 on labor costs per year.
• The store increases its Google

We are pleased to announce that Drees has joined Shop Local to grow its online tabletop and bridal registry business after being referred by retailer Doug Parsons of White Peacock in Denver, CO. Celebrating close to 100 years in business, Drees is renowned for offering curated gifts, thoughtful tableware, fine furnishings, and more.

The store instantly received great benefits:

• Customers and registrants can shop for almost 12k products online.
• The store avoids 17 weeks and $11,537&

We are thrilled to announce that Ampersand has joined Shop Local to grow its online tabletop and bridal registry business after being referred by sales rep Karen Flattum of Flattum and Company. Celebrating 30 years in business, Ampersand is renowned for offering curated gifts, thoughtful tableware, luxury home scents, and more.

The store instantly received great benefits:

• Customers and registrants can shop for almost 20k products online.
• The store avoids 28 weeks and $19,344&

You’re Invited 💌

Are Your Online Sales Struggling?  Wedding Registry Events Down? 
Join us for a live, workshop webinar to learn how to utilize built-in Shop Local tools and finish 2025 strong.  

Why Join?

• An indie store sells $78k on average in registry gifts.
• Registries are the sweet spot for online sales.
• Now is the time: registrants are creating registries every day. We want them registering at your store.
• Join a community of indie stores succeeding.

When? 

• Friday, June 20th at

We are pleased to announce that Rutland's of Texarkana has joined Shop Local to grow its online tabletop and bridal registry business.  In the absence of tabletop and giftware stores in their hometown of Texarkana, the founders, Alexandra, Lauren, and Mindy (Mom and her 2 daughters) jumped on this missed opportunity and recently opened their store welcoming friends, neighbors, and loved ones. 

The store instantly received great benefits:

• Customers and registrants can shop for 9k+

NEW YORK, NY — June 9, 2025 – Shop Local, the innovative e-commerce and wedding registry platform empowering indie retailers, announced today the addition of world-renowned brand, SMEG, to its growing platform. This latest addition marks a significant expansion of Shop Local’s premium product offerings into the kitchen and home appliance markets and reaffirms the company’s commitment to supporting local retailers through cutting-edge technology.

Shop Local now works with over 110 leading

You’re Invited 💌

Are Your Online Sales Struggling?  Wedding Registry Events Down? 
Join us for a live, workshop webinar to learn how to utilize built-in Shop Local tools and finish 2025 strong.  

Why Join?

• An indie store sells $78k on average in registry gifts.
• Registries are the sweet spot for online sales.
• Now is the time: registrants are creating registries every day. We want them registering at your store.
• Join a community of indie stores succeeding.

When? 

• Thursday, June 12,

You’re Invited 💌

Are Your Online Sales Struggling?  Wedding Registry Events Down? 
Join us for a live, workshop webinar to learn how to utilize built-in Shop Local tools and finish 2025 strong.  

Why Join?

• An indie store sells $78k on average in registry gifts.
• Registries are the sweet spot for online sales.
• Now is the time: registrants are creating registries every day. We want them registering at your store.
• Join a community of indie stores succeeding.

When? 

• Wednesday, June 4,

Here’s how attending our webinars can help grow your business:

1. Learn Proven Strategies That Work for Local Stores
Each session is packed with tips and tools tailored to the unique challenges and opportunities of local retail. You’ll walk away with ideas you can apply immediately.

2. Discover What’s Working for Other Retailers
Hear directly from other shop owners who’ve grown their businesses with creative, local-first approaches. Our webinars are a chance to learn what’s working now — and how you

Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 48% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing. 

Study Findings:

• For 24 state searches, Shop Local Stores appeared on page one of Google. This represents 48% of all states. When just calculating the states in which Shop Local has clients (48), the percentage grows to 50%.
• In these 24

We are pleased to announce that Velvet Magnolia has joined Shop Local to grow its online tabletop and bridal registry business after being referred by sales rep Greg Waylock of Cassmeyer Collection. Founded by owner Anne Lofton, Velvet Magnolia offers residential and commercial design services, gifts, bridal registry, large-scale furnishings, and more. 

The store instantly received great benefits:

• Customers and registrants can shop for 7k+ products online.
• The store avoids 12 

NEW YORK, NY — April 27, 2025 – Shop Local, the leading wedding registry platform for indie retailers, will announce the 2025 Best Wedding Gifts award winners this week.  The honor is presented to the top 100 retailers and top 100 brands in America.  

The top 100 brand finalists included Herend, Juliska, VIETRI, and Beatriz Ball.  The top 100 retail finalists were led by The Ivy House in Dallas, TX; Babcock Gifts in Memphis, TN; P.S. the Letter in Fort Worth, TX; and Friend &

How To Grow Your Wedding Registry Business

1. Complete your success checklist carefully and thoroughly.

2. Sync with brands to instantly upload every item they offer to your website and increase selection for your customers while reducing labor and costs for you.

3. Market your services and take advantage of Shop Local’s built in marketing tools such as social media announcements, personalized QR codes and create fliers that can be used both online or printed out and displayed in your

Indie Store Does Not Use Shop Local Gift Registry Service...

• 500 products offered online —>
• 5 products added by bride/registrant to their wedding registry list —>
• 🎁 1 order —>  
• 😞 Unhappy brides, store owners, brands, and sales reps
   

Indie Store Uses Shop Local Gift Registry Service...

• 5,000 products offered online —>
• 50 products added by bride/registrant to their wedding registry list —>
• 🎁🎁🎁🎁🎁🎁🎁🎁🎁🎁 10 orders —>
• 😄 Happy brides, store owners, brands, and sales