Shop Local Logo
×
Close
Popular Searches
online store
wedding registry service
syncing
pricing
shopify
Shop Local Logo 💝 +
Home
Search
Customers
  • Retailers Using Shop Local
  • Brands Using Shop Local
  • Customer Experiences
  • Profiles of New Members
  • Shop Local Business Directory
  • Featured Customers:
  • Babcock Gifts
  • Friend & Company
  • Gaines Jewelers
  • The Cook's Station
  • The Ivy House
  • Beatriz Ball
  • Costa Nova
  • Herend
  • Juliska
  • VIETRI
News & Events
  • News from Us
  • News from Members
  • Profiles of New Members
  • Leaderboard: Top Performers
  • Best Wedding Gift Awards 2026 NEW
  • Events
  • Press: In the News
  • Strategy: Dollars & Sense Posts
  • New Software Features & Updates
  • Training Calendar
  • Training Videos
  • Job Openings With Us
About
Login
Solutions
  • Solutions by Service Type:
  • Overview of Solutions by Service
  • Online Store Service
  • Wedding & Gift Registry Service
  • Product Syncing Service
  • Wholesale Ordering Service
  • Retail Business Network
  • Industry Standards
  • Credit Card Processing Service
  • Business Directory
  • Solutions by Business Type:
  • Overview of Solutions for Businesses
  • For Retailers & Merchants
  • For Brands
  • For Sales Reps
  • Not a business? You're invited to join Shop Local as a friend of the retail industry.
  • Sell via:
  • Online Store Service
  • Gift Registry Service
  • Wholesale Service (B2B)
  • Integration:
  • Add to Your Website
  • General Examples & Overview
  • Shopify
  • Squarespace
  • Wordpress
  • WooCommerce
  • Wix
  • Lightspeed
  • Shipping Carriers: UPS,
    FedEx, USPS, & DHL
  • API
Support
  • Contact Us
  • Live Chat With Us
  • FAQ
  • Help & Support Docs
  • Marketing Materials & Downloads
  • Company & Brand Materials
  • Training Calendar
  • Training Videos
  • Industry Standards
  • Partners
  • APIs
Leaderboard
Plans & Pricing
  • Pricing & Plans:
  • For Retailers
  • For Brands
  • For Sales Reps
  • For Interior Designers
  • For Organizations
  • For Restaurants or Hotels
  • For Affiliates
  • For Friends of the Industry
  • Start for free
×
Close
Shop Local Logo
Popular Searches
online store
wedding registry service
syncing
pricing
shopify
Shop Local Logo 💝
+
Plans & Pricing
  • For Retailers
  • For Brands
  • For Sales Reps
  • For Interior Designers
  • For Organizations
  • For Restaurants or Hotels
  • For Affiliates
  • For Friends of the Industry
    online store
    wedding registry service
    syncing
    pricing
    shopify
  • Pricing & Plans
    • For Retailers
    • For Brands
    • For Sales Reps
    • For Interior Designers
  • Solutions by Business Type
    • Overview
    • For Retailers
    • For Brands
    • For Sales Reps
  • Solutions by Service Type
    • Overview
    • Online Store Service
      • For Retailers and Brands
      • For Brands
      • Compare to Other Providers
    • Gift Registry Service
      • For Retailers and Brands
      • Compare to Other Providers
    • Syncing Service
      • For Retailers
      • For Brands
    • Wholesale Ordering Service
    • Retail Social Network
    • Industry Collaboration Standards
    • Credit Card Processing Service
    • Business Directory
  • Customers
    • Retailers Using Our Services
    • Brands Using Our Syncing Service
    • Customer Experiences
    • Profiles of New Members
    • Business Directory
  • Integrations
    • Shopify
    • Squarespace
    • Wordpress
    • WooCommerce
    • Wix
    • Shipping Carriers: UPS, FedEx, USPS, & DHL
    • API
    • Lightspeed
  • News & Events
    • News from Us
    • Our Marketing Blog: Dollars & Sense
    • News from Members
    • Profiles of New Members
    • Leaderboard: Top Performers
    • Awards: 2026 Winners for Best Wedding Gifts
    • Events
    • Press: In the News
    • New Software Features & Updates
    • Training Calendar
    • Training Videos
    • Job Openings With Us
  • Leaderboard
  • About
  • For Members
    • Contact Your Coach
    • Book an Appointment with a Coach
    • FAQ
    • Help & Support Docs
    • Training Calendar
    • Training Videos
    • Materials & Downloads
    • Learn Aboout New Features
    • Log In
  • Help & Support
    • Call or text us: 212-254-9655
    • Contact Us
    • Live Chat With Us
    • FAQ
    • Help & Support Docs
    • Marketing Materials & Downloads
    • Company & Brand Materials
    • Training Calendar
    • Training Videos
    • Industry Standards
    • Partners
    • APIs
  • Login
    Open Account
Home > Support > Help Documents > How to Post News - Sharing News, Events, and Files
Marketing & Promotion
How to Post News - Sharing News, Events, and Files
  1. Log in to your Shop Local.
     
  2. Once you log in, you will be automatically taken to your Dashboard. Near the top of your page, roll over +Add, then click News.

     

  3. On the News page, you'll see an area that says "Share your news, events, and what's on your mind." In this area, you will share your news.

     

  4. Enter a title for your post.
     
  5. Enter a subtitle to provide a brief summary of your post.
     
  6. Enter text for the body of the post.
     
  7. In the Keywords area, enter keywords separated by commas (e.g., cup, bird, gold rim). You can also enter $tags.

    Learn more about $tagging items here: https://www.shoplocal.org/help-center.cfm/110/Show-a-Specific-Product-or-Collection-Picture-below-Your-News-Post-(How-to-Use-the-SKU-Tag-(Also-Known-as-The-$-Or-Dollar-Tag) 
     
  8. If your news relates to a brand, select the brand.
     
  9. Add one or multiple pictures. We support these file types: .jpg, .png, or .gif.
     
  10. Please choose with whom to share the post. Choices include:
    • Public. Your news will appear on your public home page (which we call the Newsfeed) and on your public New & Events page.  A person will not need to be logged in to view your post. As such, post things that are meant to be public and shared. Do not check this box if the post's information is meant to be private or only intended for retailers.
       
    • Retailers. Your news will appear on your retail friend's private Dashboard.  Just like you have a Dashboard, they have a Dashboard. They will see your news there. You can see how many retailers you are friends with by looking at the number in the parenthesis after the word "Retailers".  For example, your account may show "Retailers (19)". This means that you're friends with 19 retailers that use Shop Local and they will see this on their private Dashboard.
      • If you wanted to share a post with only your retailers, you could uncheck the "Public" box and leave the "Retailers" box checked. The result would be that the post does not appear on your Shop Local's public home page nor News page, but it will appear on your retailers' private Dashboards.  The more retailers that you're friends with, the more your post will be seen. Your post will also be included in the weekly that is sent to retail members. Once a week, we email all retail members a summary of the news that is in their Newsfeed.   In this way, even if a retailer does not log in to its Newsfeed, your news will be seen.
         
    • Sales Reps. Your news will appear on your sales reps friend's private Dashboard.  Just like you have a Dashboard, they have a Dashboard. They will see your news there.  You can see how many sales reps you are friends with by looking at the number in the parenthesis after the word "Sales Reps".  For example, your account may show "Sales Reps (22)". This means that you're friends with 22 sales reps that use Shop Local and they will see this on their private Dashboard.
      • If you wanted to share a post with only your sales reps, you could uncheck the "Public" box and leave the "Sales Reps" box checked. The result would be that the post does not appear on your Shop Local's public home page nor News page, but it will appear on your sale reps' private Newsfeeds.  The more reps that you're friends with, the more your posts will be seen. Your news will also be included in the weekly that is sent to sales rep members. Once a week, we email all retail members a summary of the news that is in their Newsfeed.   In this way, even if a sales rep does not log in to its Newsfeed, your news will be seen.
         
    • Brands. Your post will appear on your brand friend's private Dashboard  We consider 'brands' to be brands as well as distributors of brands. As such, if you're friends with a distributor, you'll check the brands box to share news with it. Just like you have a Dashboard, they have a Dashboard.  They will see your news there.  You can see how many brands you are friends with by looking at the number in parentheses after the word "Brands".  For example, your account may show "Brands (11)". This means that you're friends with 11 brands that use Shop Local and they will see this on their private Dashboard.
      • If you wanted to share a post with only your brands, you could uncheck the "Public" box and leave the "Brands" box checked. The result would be that the post does not appear on your Shop Local's public home page nor News page, but it will appear on your brands' private Newsfeeds.  The more brands that you're friends with, the more your post will be seen. Your post will also be included in the weekly that is sent to brand members. Once a week, we email all brand members a summary of the news that is in their Newsfeed.   In this way, even if a brand does not log in to its Newsfeed, your news will be seen.
         
    • Organizations. Your post will appear on your organization friend's private Dashboard. We consider 'organizations to be any 3rd-party business that supports the retail industry, including magazines, trade buildings, consultants, ad agencies, etc. As such, if you're friends with an organization, you'll check the organization box to share news with it. Just like you have a Dashboard, they have a Dashboard. They will see your news there.  You can see how many organizations you are friends with by looking at the number in the parenthesis after the word "Organizations".  For example, your account may show "Organizations (5)". This means that you're friends with 5 organizations that use Shop Local and they will see this on their private Newsfeed.
      • If you wanted to share a post with only your organizations, you could uncheck the "Public" box and leave the "Organization" box checked. The result would be that the post does not appear on your Shop Local's public home page nor News page, but it will appear on your organizations' private Newsfeeds.  The more organizations that you're friends with, the more your post will be seen. 
         
    • Auto-Share with Friends' Customers. Your post will automatically be shown on your friended retailers' and sales reps' public News pages. This saves them from reposting it and gives your post the ultimate exposure.
      • When you use auto-share, your news immediately appears on your friended retailers' and reps' Bridge home pages, news pages, and alongside your product on their sites.
      • Be sure you're sharing information suitable for the general consumer, and not information just meant for sales reps or retailers.
      • Please do not include links to your website. Reason: You're creating content for retailers to produce sales for your product on their site.
      • Retailers can unsubscribe from letting you auto-share on their site. As such, do not abuse the privilege, or you will lose its benefits.

        Learn more about auto-sharing news: https://www.shoplocal.org/help-center.cfm/124/Auto-Share-News-on-to-Your-Retailers%E2%80%99-and-Sales-Reps%E2%80%99-Public-Websites 
         
  11. There is a link to "Advanced Settings."  This area contains additional features:
    • Promote. You can promote the post and 'pin' it to the top of your News page. You can have up to six promoted posts. When your post is set to "Promote", it will appear on your Home Page with the text "Featured News" above it. This will pin your post to the top of your Home Page for up to 60 days.
    • Events. You can designate the post as an event. When you do this, you can set a green "RSVP" button will appear below your post content.
    • Publish date and time. You can edit the publish time for your post. You can enter a future date, and the post will not appear until that time.

       
  12. Please click on the Share button.  This will share your post.
Example: Pampa Bay, a Syncing partner, shared a news post highlighting its Portofino collection.

 

Tip: Your post will also be included in the weekly newsletter that is sent to organization members. Once a week, we email all organization members a summary of the news that is in their Newsfeed. In this way, even if an organization does not log in to its Newsfeed, your news will be seen. 

 

news posts   share news   post news   share events   post events
Marketing & Promotion
Audience: Retailers Brands & Distributors Sales Reps
Article ID: 129. Created: December 21, 2016 at 5:15 PM / Edited: June 10, 2026 at 1:18 PM
Contact Shop Local:
  • 1-212-254-9655
  • Shoplocal.org
Learning:
  • New Features Directory
  • Training Calendar
  • Training Videos
Shop Local
AI Assistant
AI Assistant

Hi there!

Ask Shop Local AI Assistant

Software Updates
August 13, 2026 Latest update
New Feature: Easily Add Missing Registrant Pictures

Your Shop Local Store has a new feature. You can easily add missing registrant pictures to a registry. For wedding registries with an event...

August 12, 2026
New Feature: Hide Gift List Items from the Public

Your Shop Local Store has a new feature. The new Private Item feature gives registrants and merchants greater flexibility when managing a g...

August 11, 2026
New Feature: More Easily Edit Brand Terms

Your Shop Local Store has a new feature that makes it easier to update your reordering terms around your Shop Local site. Previously, when...

July 27, 2026
New Feature: Gift Cards Can Be Gifted via Email 📲

Your Shop Local Store has a new feature. Customers can now purchase a gift card online and have it delivered directly to the recipient's in...

June 30, 2026
New Feature: Registrants Can View All Shop Local Registries in One Place

Your Shop Local Store has a new feature. Registrants can now view all of their Shop Local registries from one place: the Your Registries se...

June 19, 2026
New Feature: Customize Your Store’s Background Color

Your Shop Local Store has a new feature. We've added a customization feature that lets you change your homepage background color from a sel...

June 15, 2026
New Feature: Your AI Assistant 🦾

We have added a new feature to the Help Center. You can now ask our AI Assistant for help with questions related to your Shop Local account...

June 12, 2026
New Feature: The Stock Management & Back Orders Page

Your Shop Local Store has a new feature: The Stock Management & Back Orders page. Managing inventory across multiple brands can be challeng...

May 21, 2026
New Feature:  Advertise Your Products to Shoppers and Registrants 📊

Your Shop Local Store has a new feature: Your brand can offer sponsored products to drive product performance via the "Sponsored Products"...

May 13, 2026
New Feature: Monthly Flyers for Every Celebration

Your Shop Local Store has a new feature: You can now instantly download and print monthly flyers featuring your graduation, baby, wishlist,...

Past Conversations
↑
We thank our 1,600+ clients
Baccarat Herend Juliska Le Creuset Michael Aram Rosenthal VIETRI
Contact Shop Local
Powered by Bridge
Call or text:
1-212-254-9655
Get Live Help
Get AI Help
coach@bridge.org
Abby Ramos-Dottin
Abby
Aimee Rowe
Aimee
Jason Solarek
Jason
We're here to help you. We offer you a 100% satisfaction guarantee.
Made in NYC
339 East 9th St.
NYC 10003
PRICING & PLANS
For Retailers
For Brands
For Sales Reps
.
PARTNERS & CLIENTS
Retail Clients
Brand Clients
Client Experiences
New Member Profiles
Leaderboard
.
RETAIL CUSTOMERS
Furniture Stores
Gift Shops
Home Goods Stores
Interior Design Studios
Jewelry Stores
Kitchen Stores
Tableware Stores
Women's Clothing Stores
SOLUTIONS
Overview
For Retailers
For Brands
For Sales Reps
MAKE MONEY WITH US
Sell on Shop Local
Supply to Merchants
Build Your Brand
Become an Affiliate
Advertise Your Products
LET US HELP YOU
Your Account
Chat With Us
Contact Us
FAQ
Help & Support Docs
Training Calendar
Training Videos
API
LET US HELP YOU
Your Account
Chat With Us
Contact Us
FAQ
Help & Support Docs
Training Calendar
Training Videos
API
Shopify Integration
RETAIL CUSTOMERS
Furniture Stores
Gift Shops
Home Goods Stores
Interior Design Studios
Jewelry Stores
Kitchen Stores
Tableware Stores
Women's Clothing Stores
SERVICES
Overview
Online Store
Gift Registry
Syncing Products
Wholesale Ordering
Retail Social Network
Industry Standards
Credit Card Processing
Business Directory
Leaderboard
COMPANY
About Shop Local & Bridge
News
Events
Training Calendar
New Features & Updates
Strategy: Dollars & Sense
Jobs
Product Newsletters
Reviews
Partners
SHOP LOCAL ONLINE STORE
Offer an online store to your customers
SHOP LOCAL GIFT REGISTRY
Offer an online wedding & gift registry service
SHOP LOCAL BRAND SYNCING
Quickly share products between brands & retailers
SHOP LOCAL WHOLESALE
Offer wholesale ordering to your clients, retailers, and merchants
Thank you for shopping local
Shop local Logo
Bridge B Logo Green
Shop Local is owned and operated by Bridge
Copyright © 2026 Bridge • Terms of Service • Member User Agreement • Accessibility • Privacy Policy
Shop Local Logo ×
Start Your Free Trial with Shop Local

Enter Your Email Address:

We'll send you an email to confirm your address.

By signing up for Bridge's Shop Local service, you agree to the Terms of Service and Member User Agreement.

Already have an account? Log in here
Enlarge Image
Enlarge Image
Special Offer for Paid Plans
×
Bridge Pass
Pick a paid plan and pay just $1/month for 1 month.

Terms
  • First 4 days free. Thereafter, first month is $1.
  • Change or cancel your plan anytime.
  • We guarantee you'll be happy. If you subscribe to a paid plan and you're not, we'll refund your money.Satisfaction Guarantee
  • We guarantee you'll have a better website offering in 7 days — or you don't pay us. Satisfaction Guarantee
  • Must be a new member.
  • Join before Sep. 12, 2026.
Open Free Account
Special Offer for Paid Plans
×
Bridge Pass
Pick a paid plan and pay just $1/month for 1 month.

Terms
  • First 4 days free. Thereafter, first month is $1.
  • Change or cancel your plan anytime.
  • We guarantee you'll be happy. If you subscribe to a paid plan and you're not, we'll refund your money.Satisfaction Guarantee
  • We guarantee you'll have a better website offering in 7 days — or you don't pay us. Satisfaction Guarantee
  • Must be a new member.
  • Join before Sep. 12, 2026.
Open Free Account
Questions?
×
To inquire about using our service for your project, please email coach@bridge.org or call 1-212-254-9654.