Bridge retailers at the Rosse showroom in Atlanta

For Retailers

1. Your business signs up online for a free Bridge account. When signing up, please select that you’d like to sync products. You may also select an online store and gift registry service.
2. For free, you select all the brands that you sell in your store. Bridge offers you a directory of 3,087 brands from which to pick. You can add any brand to your account even if it's not in our existing master brand directory. Of these 3,087 brands, Bridge has formed partnerships with 110 brands. These 110 are Product Syncing Brand partners. These Product Syncing Brands share 64,688 products via the network.
3. You send sync requests to Product Syncing Brands for which your business is an authorized dealer. There is no charge for you to sync with a Product Syncing Brand. You can sync with an unlimited number of Product Syncing Brands for free. If you and the brand approve each other's sync request, all the brand's products appear in your Bridge account. Synced Products are updated for you and thereby save you time and money in product maintenance. You show more products than you'd traditionally be able to, and this increases sales.
4. You decide if you are using the Bridge Store or other 3rd-party e-commerce software (e.g. Shopify, etc.) as your e-commerce engine. View examples here of how stores have integrated with Bridge.
5. If you are using Bridge Store as your e-commerce engine, you can add your own products to your Bridge Store. For example, you can add one-of-a-kind items such as unique jewelry or antiques.
6. If you wish to offer a gift registry program, you can use Bridge's gift registry software to show these registries. Family and friends can visit registries on your Bridge Store and make purchases.
7. If you are using Bridge Store, customers can check out via your Bridge Store. You'll receive an email with the customer's ordered items, billing information, shipping information, telephone number, and email. If you have real-time credit card processing set up with Bridge, your Bridge Store will ask the customer for their credit card information during checkout. The payment will appear in your bank account within a day or two. If you do not have real-time credit card processing set up, you'll use the telephone number in the order email to call the customer and collect credit card details via telephone. You will key the credit card number into your in-store terminal.
8. To fulfill the order, you will view the order and determine if the purchase is a registry order or a general public (non-registry) purchase. If the order is a general public purchase and the item needs to be delivered to the customer, you'll check if you have the item in stock. If you have the item in stock, you can ship it. If you do not have the item in stock, you contact the brand (vendor) or your sales rep to place an order. If the brand drop ships, you may ask it to do this. If the purchase is a gift registry purchase, how you handle the order depends on if you give the actual item or a registry credit. If your store gives the registrant registry credit, you can do this. (You do not have to immediately ship registry purchases.)
9. For brands with which you're syncing products, you'll receive a weekly email with prices changes, new items, and best sellers.

Using the Product Syncing service, your customers can shop from 1,000s of items, and you save yourself hundreds of hours and thousands of dollars on website maintenance.

More Information

• Home Page for Product Syncing for Retailers
• Retailers that Use Product Syncing Service
• Examples of How Retailers Added Product Syncing to Their Sites