A medium coffee at McDonald’s is $1.99. When a brand syncs with a retailer on Shop Local, it costs the brand $1.40 per month.
For $1.40, we do these seven things for our brand partner:
We sync an unlimited number of the brand’s products to the retailer's Shop Local Store. All updates, including price changes and new introduction launches, happen in real time. The retailer never has to click “download” or “upload” for our Syncing service to work. It doesn’t have to touch Dropbox or Excel.
We give the retailer the ability to download any of the synced product data (pictures, pricing, etc).
We give the brand the ability to share news with the store. The brand can even post news on the retailer’s public News page—saving the retailer the step of having to repost it. (This is the auto-post news feature.)
We display the brand’s sales representative's name and contact information on the brand’s page on the retailer's Shop Local Store. When a retailer offers 100 brands, this makes re-ordering faster.
We display the brand’s reordering terms on the brand’s page on the retailer's Shop Local Store. We display the minimum reorder amount, drop ship terms, break-pack terms, and other important information.
We allow the brand to share files (price lists, catalogs, etc.) with the retailer. (This is the File Sharing service.)
We send a monthly email to the retailer highlighting new introductions, price changes, and archived items from syncing brands. If a retailer doesn’t notice a change on its Online Store, this email is another avenue to get the information in front of the retailer.
One hundred and eleven premium brands use the above service to share 65,000 products with 1,200 retailers. That’s a lot of $1.40 coffees. And it produces even more in sales.
Retailers report that the Syncing service helps them sell up to 18% more of a brand. A store selling $100,000 of Herend or Juliska will sell $118,000 with our service. Enabling stores to sell $18,000 more for $1.40/mo. is hotter than a cup of joe. McDonald’s should offer a Shop Local-inspired drink called “McShopLocal.”