Brand Syncing:
Overview

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  1. Overview
  2. How it Works
  3. 18% Survey
  4. Brand Syncing vs. File Sharing
  5. Brand Partners
  6. Product Newsletters
  1. Related: Materials:
  2. Syncing for Retailers
  3. Syncing for Brands
  4. New Synced Products

Helping the Retail Industry Share and Sell 64,933 Products

Self-updating products logo
Directory Listing for Annieglass
Directory Listing for Anna Weatherley
Directory Listing for Arte Italica
Directory Listing for Baccarat
Directory Listing for Beatriz Ball
Directory Listing for Casafina
Directory Listing for Gien
Directory Listing for Herend
Directory Listing for Joseph Joseph
Directory Listing for Juliska
Directory Listing for Le Creuset
Directory Listing for Messermeister
Directory Listing for Michael Aram
Directory Listing for Mottahedeh
Directory Listing for Royal Crown Derby
Directory Listing for Skyros
Directory Listing for Versace
Directory Listing for Vietri
View complete list of Brand Syncing partners

What Problem Does the Brand Syncing Service Solve?

  • Current options for sharing product data take too long.
  • Current options for adding products to websites are expensive.
  • Businesses that can't efficiently share data are losing market share.
  • The Brand Syncing service fixes these problems. It can be set up in a few minutes. It's free for retailers and affordable for brand partners.
  • The Brand Syncing service is integrated with an online store and registry.
  • Of the top-20 selling tableware and giftware brands, 17 (85%) use the Brand Syncing service.
  • We help businesses work smarter—not harder.

Brand Syncing Saves Your Business Time and Money

Average Cost to Add 1,000 Products to a Website

Average time of adding an item
Average time of adding an item
Average time of adding an item
  • An indie store often spends 3 minutes and $1 to add one product to its website. To add 1,000 products to its website, it often spends 50 hours and $1,000.
  • This causes the store to add fewer products to its website and puts the store at a disadvantage compared to channels like Amazon.com.
  • The Product Syncing service reduces this time to just a few minutes to add all the products and the cost to zero (yes, free).
  • The retailer simply receives approval from the Product Syncing brand partner to sync products.
  • The products appear in the retailer's Bridge account. When the retailer uses Bridge Store, the products are ready for shopping and adding to a registry.

Using the above calculations, let's compare the costs of adding products manually vs. using the Product Syncing service:

Brand Number of Products Time to Add to Website Manually Cost to Add to Website Manually Annual Cost to Maintain Manual Products Cost to Add to Website Using Product Syncing Service Time to Add to Website Using Product Syncing Service
Beatriz Ball 925 6.6 Days $925 $173 Free
Save $1,098
4 Minutes
Save 6.6 Days
Casafina 894 6.4 Days $894 $168 Free
Save $1,062
4 Minutes
Save 6.4 Days
Herend 5,067 36.2 Days $5,067 $950 Free
Save $6,017
4 Minutes
Save 36.2 Days
Juliska 973 7.0 Days $973 $182 Free
Save $1,155
4 Minutes
Save 7.0 Days
VIETRI 2,578 18.4 Days $2,578 $483 Free
Save $3,061
4 Minutes
Save 18.4 Days
Beatriz Ball
Number of Products 925
Time to Add to Website Manually 6.6 Days
Cost to Add to Website Manually $925
Annual Cost to Maintain Manual Products $173
Cost to Add to Website Using Products Syncing Service Free Save $1,098
Time to Add to Website Using Products Syncing Service 4 Minutes Save
6.6 Days
Casafina
Number of Products 894
Time to Add to Website Manually 6.4 Days
Cost to Add to Website Manually $894
Annual Cost to Maintain Manual Products $168
Cost to Add to Website Using Products Syncing Service Free Save $1,062
Time to Add to Website Using Products Syncing Service 4 Minutes Save
6.4 Days
Herend
Number of Products 5,067
Time to Add to Website Manually 36.2 Days
Cost to Add to Website Manually $5,067
Annual Cost to Maintain Manual Products $950
Cost to Add to Website Using Products Syncing Service Free Save $6,017
Time to Add to Website Using Products Syncing Service 4 Minutes Save
36.2 Days
Juliska
Number of Products 973
Time to Add to Website Manually 7.0 Days
Cost to Add to Website Manually $973
Annual Cost to Maintain Manual Products $182
Cost to Add to Website Using Products Syncing Service Free Save $1,155
Time to Add to Website Using Products Syncing Service 4 Minutes Save
7.0 Days
VIETRI
Number of Products 2,578
Time to Add to Website Manually 18.4 Days
Cost to Add to Website Manually $2,578
Annual Cost to Maintain Manual Products $483
Cost to Add to Website Using Products Syncing Service Free Save $3,061
Time to Add to Website Using Products Syncing Service 4 Minutes Save
18.4 Days

The above costs are calculated assuming a person is paid $15/hour and adds 20 products an hour.

How Different Business Types Use Product Syncing

Bridge's Product Syncing service helps businesses share and sell thousands of products. Your business can use our platform as a 'one-stop shop' to more easily share product information to run your business.

Learn how Product Syncing can help your business:

 
Are You a Retailer?
Learn More »

For Retailers

  • A retailer uses the Product Syncing service to display and sell products from its popular brands. The retailer saves time and money because the service enables it to skip downloading product content from many brands' websites. If a retailer sells tens of brands, it would have to visit tens of brand sites to get this data that Bridge has compiled and made uniform in one account.
  • A retailer can turn on a Bridge Store, and Bridge will auto-populate this product data into this e-commerce site.
  • Without any additional work, what is in the retailer's Bridge account will become an organized, shoppable website.
Are You a Brand
or Distributor?
Learn More »

For Brands

  • A brand places its products in its Bridge account. This enables it to instantly share its items with authorized businesses, including retailers, sales reps, interior designers, and trade show buildings.
  • A brand's products appear in a synced business's Bridge account in the same organization as the brand arranged the products in its account. In this way, the brand helps its businesses properly organize its items.
  • A brand only has to update a product once in its Bridge account, and that change will take effect on every member's account.
  • This technology ensures that new products, price changes, and discontinued products are taken care of for the businesses.
  • Each retailer may receive its own Bridge Store that services and sells to its respective consumer base.
  • Since retailers can instantly display and sell these synced products online, the brand will sell more.
Are You a
Sales Rep?
Learn More »

For Sales Reps

  • A sales rep uses its free Bridge account to view synced data from brands it reps.
  • The rep saves time by doing this on its Bridge account instead of visiting many brand websites. If a rep works with many brands, it would have to visit many sites to get this data that Bridge has compiled and made uniform in one location.
  • When a rep logs in to its account, it may view orders that its retailers have received for synced products. This helps the rep service the retailers.
  • The rep keeps its contact information up to date in Bridge. Stores use Bridge to see the rep's telephone number and email address. This makes reordering easier for stores.
  • The rep uses Bridge to learn about new introductions and price updates in one spot vs. visiting many brand sites.
For Trade Organizations • For Web Designers

Brands and Retailers Report Selling 18% More Due to Product Syncing

Retailers' Average Increase in Sales
Retailers' average increase in sales due to Bridge's Product Syncing service

Survey base: 42 brick-and-mortar Bridge retailers
Two studies have shown that Product Syncing helps businesses sell more. In a survey conducted by Bridge, retailers reported selling up to 18% more when they use the service. In a study conducted by DeVine Corporation, retailers reported selling 13% more.

See the results from the Product Syncing survey.

The Product Syncing Service Makes Adding Products To a Website Easier

Many retailers and brands use Dropbox and Excel to share products. A brand replicates its website by placing the product data in an Excel file, zipping the product images, and sharing this via Dropbox. The retailer then rebuilds the brand’s site on its site. This process resembles this:
Bridge is easier and faster
Bridge is easier and faster
When a retailer adds products individually to its site, that process often entails these steps:
Retailers add products in 7 steps
Bridge's technology bypasses these steps in favor of directly outputting the products in a retailer’s Bridge Store. A brand loads an item once and it will appear in the approved business's Bridge accounts.
Bridge is easier and faster

Make Customers and Google Happier

Each Synced Product Offers 40+ Pieces of Information
A product on a traditional retailer's website often has just three pieces of information: a product name, a price, and a picture. This limited information hinders customer from learning about it and making a purchase. This also hurts the item from ranking well in Google.
Bridge's synced products have 40+ variables. This data helps convince people browsing to make a purchase. It also helps Google index the page and send customers to the stores.
Example
Average time of adding an item Retailer not using Product Syncing Product shows just a few pieces of information:
  1. Product name
  2. Price
  3. Picture ~ just one picture
Average time of adding an item Retailer using Product Syncing Product shows 40+ variables, including:
  1. Product name
  2. Price ~ price is dynamic so it's always up-to-date
  3. Multiple pictures
  4. Brand's logo
  5. Manufacturer's SKU
  6. Collection
  7. Dimensions (length, width, and height) and capacity
  8. Description
  9. Stock
  10. Departments (primary, secondary, and tertiary)
  11. Keywords
  12. If item cam be monogrammed
  13. If item is new
  14. UPC
  15. Care (dishwasher safe, freezer safe, etc.)
  16. and more

Remember In-store, Branded Displays? We've Made Them Digital

For decades, brands have paid retailers to set up a display in their stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands paid department stores to set up displays and manage their brand appearance. This helps the brands and the stores increase sales.

As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? There is: our Product Syncing service allows brands to set up digital displays on a store's website. The brand manages the images and product assortment. The store is responsible for handling the sale and delivering the goods.

More than one hundred brands use our digital display technology, including Versace, Baccarat, and Juliska. They manage their brand on stores across the United States, Canada, and the Caribbean. Bridge brought to indie stores' websites what Bloomingdales used to offer on its store floor. We're allowing brands to operate 'mini-stores' within the retailers' sites.

Read more about our branded online display services.

What Information Is Included With Each Synced Product?

Each synced product contains up to 40 different variables, including price, length, width, and multiple picture sizes. Each product's data is maintained by its respective brand. Synced product variables include:

Stock Sharing

Brands syncing products may choose to share stock with their authorized retailers and sales reps via Bridge. Only approved businesses see their stock, and they will only see it once they log in.

Featured brands that currently share stock via Bridge:

Showing stock on Bridge makes it easier for authorized retailers and reps to get stock information. They can set reasonable delivery expectations and reduce calls to customer service.

Bridge offers different paths to collect stock information from a brand.

Cost: We offer stock sharing for free to Product Syncing Brands as part of their membership. Please contact Bridge for more information.

Common Questions

  • Who uses the service?
    Retailers, brands, and sales reps in the United States, Caribbean, and Canada. Of the top-20 selling tableware and giftware brands, 17 (85%) use the Product Syncing service.
  • What is being shared?
    Members are sharing 64,933 products from 112 brand partners. The shared product data includes prices, professional pictures, dimensions, descriptions, and thirty other key variables. Retailers use this data to keep their websites and in-store POS systems up to date. Members also share news, files, and sales data. Please note: a member has to be approved by the product owner to share data. A member cannot join Bridge and get unapproved access to a partner brand’s product data.
  • How does the Product Syncing service work?
    Bridge's service is a data-sharing and file-sharing platform. The service allows businesses to store and share product data in real-time from one central, secure library (database). Read a walk-through of how the Product Syncing service works.
  • Why do we call the synced products 'Smart Products'?
    We call them Smart Products because it's as if the products have a brain inside them, and they know when to get on and off the retailer's 'digital shelf.' This intelligent product approach is made possible by the brands maintaining their respective items in Bridge.

Meet the Team Building the Product Syncing Service

We're Bridge and we've been designing and building websites for businesses since 2001. Today, our platform services hundreds of businesses and processes millions of dollars in sales for clients. Our software leverages 22 years of retail experience to connect the retail and wholesale worlds.
Jason Solarek of Bridge
Bridge's Mission and History

Bridge in the News

Read the HFN articleHFN Magazine
Read the Tableware Today articleTableware Today
American Express
Bridge in the News »

Page tags: automated product updates, automation, labor savings, logistics, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product syncing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service, product data syndication