Babcock Gifts, a gift shop in Tennessee, doesn’t have to worry about updating Juliska products online because it uses Brand Syncing. With the service, a store can sync with unlimited products from unlimited brands for free.
When you join the Brand Syncing service you receive a free Product Pass. This entitles you to unlimited products from unlimited brands.
We can reduce your website upkeep by up to $64,914
Brand Syncing is a free service for retailers that is paid for by partner brands. We pool products from participating brands that you sell and output them in your Shop Local account. You can sync with unlimited brands and products.
- Increase your online selection. Sync with up to 64,914 from 112 brands.
- Save yourself time and money. Save 3 minutes and $1 for every product you sync.
- Skip Dropbox and Excel.
- More than 1,206 indie stores in the United States and Canada use the service.
- When you use the free Brand Syncing service, you receive the unlimited Product Pass.
Contents
- How the Service Works
- What Is the Service?
- Brand Partners
- Adding to Your Retail Business
- Sell 18% More
- Help Your Gift Registry Business
-
Update a Brand's Products On Your Website
- Eliminate Unnecessary Steps
- Brand Syncing vs Excel
- Brand Syncing vs Dropbox
- Offer Greater Selection
- Save Time & Money
- Retail Clients
- Reviews
- Pricing
- Recently Updated Products
- FAQ
How Does the Service Work For Retailers?
1
We Give Your
Business
A Free Account
yourstorename.myshoplocal.com
2
Sync Products With Your Brands
You send sync requests to brands that share products via Shop Local using the Brand Syncing service. Your account can be pre-populated with up to 64,914 products from 112 Product Syncing Brands.
View Live Example:
The Ivy House's Juliska Home Page
Please note: Your business often must be an authorized dealer to sync products with a brand. Before sending a sync request to a brand, you can use Shop Local to request approval to be an authorized dealer.
3
Attract Customers & Sell More
People from nearby and afar will see your synced products online in your Shop Local Store when they search for your business or the products you synced. Sell these synced products to customers using your free Shop Local Store and Shop Local Registry service. In addition, you can use the service as an image and product library. You can export this data and import it into a third-party website (e.g. Shopify, Wix, etc.) or POS.
What Is the Brand Syncing Service?
Benefits:
- Greater selection: Show more products on your website.
- Better shopping experience: Show products with professional pictures, dimensions, and descriptions.
- Save money: Reduce your employee costs and your time in front of a computer.
- Accurate pricing: Avoid pricing errors.
- Increase your Google ranking.
- Help your store compete against Amazon.
- Sell 18% more: Read the study showing how stores sell more.
How Does the Service Work Behind the Scenes?
Brands load their products to their Shop Local account. From there, the products are synced in real-time to other approved Shop Local accounts such as those belonging to retailers, interior designers, sales reps, and trade organizations. The service streamlines how products are shared between industry partners.
Video: How a Retailer Uses the Service
This video shares how the gift shop Sassafras in Mississippi joined Shop Local and benefitted.
- Nancy Bullard, the owner, heard about the service from her sales rep and signed up online.
- In just a few minutes, Nancy used Shop Local to create an online store and gift registry filled with 12k products for free.
- Nancy saved thousands of dollars and months of work. Shortly after signing up, Nancy received her first order.
Nancy had this to say about her Shop Local experience:
"I'm surprised at how fast we received orders after signing up for Shop Local Store. In less than a day, I could offer my bridal registry customers thousands of products online. I receive a new order every other day. It's easier than I thought it would be! Customers send us reviews saying how easy it is for them. We win. They win. Win-win. And, great retailer support from coaches!"
Visit the Sassafras Shop Local Store: https://sassafras.myshoplocal.com
| Abbiamo Tutto | 229 | |
| Abigails | 716 | |
| Agraria | 86 | |
| Anna Weatherley | 497 | |
| Annieglass | 280 | |
| Arte Italica | 778 | |
| Arthur Court | 488 | |
| Arzberg | 431 | |
| Baccarat | 133 | |
| Badash | 251 | |
| Beatriz Ball | 903 | |
| Bodrum | 853 | |
| Bordallo Pinheiro | 524 | |
| NEW | Bottega del Vino Crystal | 58 |
| Bredemeijer | 115 | |
| Bugatti Italy | 489 | |
| Calaisio | 110 | |
| Capdeco | 493 | |
| Capucine De Wulf Jewelry | 131 | |
| Carmel Ceramica | 245 | |
| Casa Alegre | 120 | |
| Casafina | 894 | |
| Chelsea Clock | 69 | |
| Costa Nova | 950 | |
| Couzon | 321 | |
| Cunill | 951 | |
| D'Argenta | 462 | |
| Dartington Crystal | TBA | |
| Deruta Of Italy | 373 | |
| Deshoulieres | 938 | |
| Emile Henry | 375 | |
| Empire Silver | 111 | |
| Erbario Toscano | 130 | |
| Ercuis | 1,676 | |
| Fitz and Floyd | 180 | |
| GEFU | 245 | |
| Gien | 2,014 | |
| Ginori 1735 | 589 | |
| Golden Rabbit | 671 | |
| Gorham | 255 | |
| Haviland | 1,273 | |
| Herend | 5,067 | |
| International Silver | 149 | |
| Intrada Italy | 111 | |
| Jars | 553 | |
| Joseph Joseph | 278 | |
| Julia Knight | 606 | |
| Juliska | 973 | |
| Kirk Stieff | 128 | |
| Kosta Boda | 172 | |
| Le Creuset | 934 | |
| NEW | LSA International | 120 |
| MacKenzie-Childs | 2,826 | |
| Mario Luca Giusti | 530 | |
| Mariposa | 773 | |
| Mary Jurek | 188 |
| Medard de Noblat | 61 | |
| Meissen | 166 | |
| Messermeister | 431 | |
| Michael Aram | 1,148 | |
| Mikasa | 256 | |
| Mottahedeh | 809 | |
| Nambé | 550 | |
| NEW | Nicolette Mayer | 1,518 |
| Olivia Riegel | 354 | |
| Orrefors | 202 | |
| Pampa Bay | 393 | |
| Pickard China | 2,709 | |
| Pickard Crystal | 83 | |
| Pimpernel | 88 | |
| Pinto Paris | 368 | |
| Portmeirion | 467 | |
| Raynaud | 2,749 | |
| Relish | 70 | |
| Revol | 178 | |
| Robert Haviland & C. Parlon | 416 | |
| Rochard Limoges | 701 | |
| Rosenthal | 1,558 | |
| NEW | Rosle | 208 |
| Royal Crown Derby | 1,265 | |
| Royal Limoges | 1,318 | |
| Royal Worcester | TBA | |
| Salisbury | 559 | |
| Sambonet | 1,991 | |
| NEW | Savannah Bee Company | 113 |
| Shelby Dillon Studio | 248 | |
| Silvero | 57 | |
| Skyros Designs | 983 | |
| Sophie Conran | TBA | |
| Spode | 342 | |
| Teakhaus by Proteak | 58 | |
| The Prince Company | 28 | |
| Thomas by Rosenthal | 376 | |
| Towle | 323 | |
| Tuttle | 50 | |
| Vagabond House | 296 | |
| Varga | 1,252 | |
| Versace by Rosenthal | 1,112 | |
| VIETRI | 2,578 | |
| Vista Alegre | 1,668 | |
| Viva by Vietri | 300 | |
| Wallace | 276 | |
| Wilton Armetale | 89 | |
| NEW | Wolf and Irving | 60 |
| Woodard & Charles | 80 | |
| NEW | Zoku | 194 |
Please note: a retailer must be an authorized dealer to sync products.
How Will Your Retail Shop Use Brand Syncing?
Solution A
Solution B
Solution C
You can use Brand Syncing in two primary ways:
To Populate An Online Store & Gift Registry
Use Brand Syncing to grow your online business. Output your synced products in your free Shop Local Store. You can use this store to sell synced products to your customers. The store includes gift registry software.
As An Image & Product Library
Use the Brand Syncing service as an image and product library. You can see comprehensive product data from many brands in one spot vs. visiting many different brand websites. You can use this database as a 'one-stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. You can download this data.
Survey base: 42 brick-and-mortar Shop Local retailers
Read the survey »
How Does the Brand Syncing Service Help Your Gift Registry Business?
Managing a gift registry takes a lot of time and money. This time consists of adding prices and pictures for registry products. Brand Syncing saves retailers this time by doing this work for them. Our service helps 1,206+ retailers manage 64,914 products from 112 brands. The retailers do not have to take pictures or look up prices for these products.
- You'll save time and money in your management of products on registries.
- More registrants will register at your store because of the greater online selection.
- Registrants will add more items to their registries.
- Your registry sales will increase.
Retailers often go through the following steps when adding a product to their website:
- Realize they need a product on their website.
- Google the product.
- From the Google results, identify the correct product.
- Download the product's picture.
- Upload the picture to their own website.
- Add the price.
- Add supporting information (dimensions, description, etc.).
- Review the results and consider the process complete.
Brand Syncing helps retailers skip all these steps for up to 64,914 products from 112 brands. All the products from a brand are online instantly. No thought needed. Shop Local saves hundreds of retailers thousands of hours on website maintenance.
Our Industry is Drowning in Excel Files
Most retailers get buried under Excel files and Dropbox links. Retailers are expected to add and update thousands of products. What if there was an instant way to update these products on your website? Product Syncing let you bypass Dropbox and Excel.
Retailers that use Product Syncing never have to worry about Excel files and Dropbox links. They get price changes and new introductions from partner brands instantly.
|
|
| Brand Sends You an Excel File | You Sync with Brand |
|
Slow. Often requires manual processing and uploading to a website.
|
Fast. Products appear in your Shop Local account instantly.
|
|
Expensive. Costs your business thousands of dollars to maintain products.
|
Free. Sync with an unlimited number of products for free.
|
|
Requires computer-savvy staff.
|
Doesn't require more staffing. Maintenance-free product management.
|
|
Inaccurate. Maintaining thousands of products is impossible.
|
Accurate. Prices and product content are accurate because Product Syncing Brands maintain their items.
|
Dropbox Is Good for Sharing Family Photos...Not Running a Retail Business
|
|
| Brand Sends You a Dropbox Link | You Sync with Brand |
|
Slow. Requires constant downloading of Excel files and images and then uploading this data to your website.
|
Fast. In seconds all product data from the brand is 'live' in your Shop Local account.
|
|
Not easy. Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations.
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Easy. Use one Shop Local account to access content from 112 brands.
|
|
Not intuitive. Files don't appear in context. Dropbox files are not organized like a website or product catalog.
|
Intuitive. Products appear next to relevant files. For example, Juliska products appear next to Juliska files.
|
|
Not complete. Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.
|
Complete. Stores can display 100% of a brand's products online.
|
Comparison
To see how Brand Syncing help a retailer, let's compare two stores that sell the tableware line Juliska. Juliska is a Brand partner.
Juliska offers 800 SKUs. Using the Brand Syncing program, Juliska shares these 800 products with its retailers instantly. If a store were to add these items manually without Shop Local, it would pay someone $100s and require a week or more of time. With Brand Syncing, it costs the store $0, and the items are online in minutes.
Retailer Not Using Juliska
Brand Syncing Service
- Shows 96 Juliska products (missing 712 products; shows 12% of line).
- Does not show Juliska's logo.
- No Juliska lifestyle images.
- Products are not grouped by collection.
- Products have incomplete information and often just one product photograph.
- Misses most branding opportunities.
Retailer Using Juliska
Brand Syncing Service
- Shows 100% of Juliska s product line (shows all 808 products).
- Shows Juliska logo.
- Shows Juliska lifestyle images and slides.
- Shows all 73 Juliska collections.
- Shows pictures for all products.
- Maximizes branding opportunities.
Shop Local requires less time and money than Dropbox and Excel.
Save Your Business Money
Average Cost to Add 1,000 Products to a Website
Not Using
Brand Syncing
Service
Using
Brand Syncing
Service
Brand Syncing reduces your employee costs.
How?
Let's imagine your store pays an employee $15/per hour to add items to your website. With additional costs (health care, worker’s compensation, etc.), the employee costs your business $20/per hour. Let's imagine this person can add up to 20 items per hour. Using this math, they are adding an item every 3 minutes. These 3 minutes entail:
- Retrieving an image from the brand
- Formatting the image for your website
- Getting a price from the brand
- Entering the product name, price, picture, description, and dimensions to your website
Therefore, the average cost per item on your site is: $1.00 per item ($20 divided by 20).
What if there was an easier way? The Brand Syncing service offers this solution. The Brand Syncing service is free for your business and offers up-to-date pictures, prices, and dimensions.
$1.00 per product
$.00
In the above cost calculation, we estimate that adding an item manually costs about $1.00. This cost may include employee costs, such as:
- Time to manage employees
- Employee benefits
- Vacations
- Sick days
- Workspace
- Computers
- Software
- Security
Save Time
and Speed Products to Customers
Average Time Required to Add 1,000 Products to a Website
Not Using
Product Syncing
Service
Using
Product Syncing
Service
Product Syncing enables you to instantly show new items and hide discontinued products. Instead of waiting weeks to add new introduction products, you have the items on your website in minutes.
America's Top Independent Stores Use Brand Syncing
1,206+ retailers use Shop Local's Brand Syncing service, including:
- 760 Gift shops
- 566 Home goods stores
- 115 Jewelry stores
- 86 Tableware stores
- 58 Kitchen stores
- 58 Women's clothing stores
- 57 Interior design studios
- 50 Furniture stores
What Are Retailers Saying About the Brand Syncing Service?
"In today's e-commerce world, updating products online is almost impossible. Shop Local's Brand Syncing service allows us to operate a website with current prices and current products. When we switched to Shop Local, we cut our website maintenance costs by 86%. Instead of being forced to manage 35,000 products online all by myself, I only had to manage 5,000 products—Shop Local helps me with 30,000 products. That's big savings. And, Shop Local helped me increase the number of products we offer online by 40%. We went from offering 35,000 products to offering 56,000. It's fair to say that Amazon.com hates Shop Local."
~ Kenny Cohen, Owner • Contemporary Concepts • Pittsburgh, PA
"I do about 20% more business a year due to Shop Local's service. Brand Syncing saves me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner • The Crystal Plate • Gainesville, GA
"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Brand Syncing. With Brand Syncing, the items are already synced and on our website. We're much more likely to sell items due to Shop Local."
~ Terri Gray, Owner • Ivy Cottage • Mobile, AL
Shop Local Online Store + Brand Syncing
Shop Local Store is the official partner of Brand Syncing. Shop Local Store is the easiest way to use the Brand Syncing service to sell to the general public and gift registry customers. While a business may use Brand Syncing service with any third-party software, Shop Local Store is the quickest, easiest, and most cost-efficient.
The Brand Syncing service is free for retailers. Retailers can sync with an unlimited number of Brand Syncing partners and there is no charge. (Brands pay to participate in the Brand Syncing program.)
Recent Updates to Synced Products
$85.00 $90.00
$5.00 • 6%
LSA International
Wine
Grand Champagne Flute 3.5 oz Clear (Set of 2)
Updated: Yesterday
$140.00 $150.00
$10.00 • 7%
LSA International
Wine
Water & Wine Carafe Set & Oak Base 41 oz/47 oz Clear *
Updated: Yesterday
FAQ for Brand Syncing Service
To sync products with a Smart Products brand, you will first sync with the brand. For example, if you want to sync with Juliska, you will send Juliska a sync request. (Syncing allows all of Juliska's items to appear in your Shop Local Store without any work needed by you.)
Learn more about the Shop Local export feature.
More information about how Shop Local works:
Please visit the Shop Local Help Portal.
Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product syncing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service
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Bonus ~ Through June 31, 2023
Bonus ~ Through June 31, 2023