Babcock Gifts, a gift shop in Tennessee, doesn’t have to worry about updating Juliska products online because it uses Brand Syncing. With the service, a store can sync with unlimited products from unlimited brands for free.
When you join the Brand Syncing service you receive a free Product Pass. This entitles you to unlimited products from unlimited brands.
Brand Syncing is a free service for retailers that is paid for by partner brands. We pool products from participating brands that you sell and output them in your Shop Local account. You can sync with unlimited brands and products.
We Give Your
A Free Account
Sync Products With Your Brands
You send sync requests to brands that share products via Shop Local using the Brand Syncing service. Your account can be pre-populated with up to 63,722 products from 110 Product Syncing Brands.
View Live Example:
The Ivy House's Juliska Home Page
Please note: Your business often must be an authorized dealer to sync products with a brand. Before sending a sync request to a brand, you can use Shop Local to request approval to be an authorized dealer.
Attract Customers & Sell More
People from nearby and afar will see your synced products online in your Shop Local Store when they search for your business or the products you synced. Sell these synced products to customers using your free Shop Local Store and Shop Local Registry service. In addition, you can use the service as an image and product library. You can export this data and import it into a third-party website (e.g. Shopify, Wix, etc.) or POS.
Brands load their products to their Shop Local account. From there, the products are synced in real-time to other approved Shop Local accounts such as those belonging to retailers, interior designers, sales reps, and trade organizations. The service streamlines how products are shared between industry partners.
This video shares how the gift shop Sassafras in Mississippi joined Shop Local and benefitted.
Nancy had this to say about her Shop Local experience:
"I'm surprised at how fast we received orders after signing up for Shop Local Store. In less than a day, I could offer my bridal registry customers thousands of products online. I receive a new order every other day. It's easier than I thought it would be! Customers send us reviews saying how easy it is for them. We win. They win. Win-win. And, great retailer support from coaches!"
Visit the Sassafras Shop Local Store: https://sassafras.myshoplocal.com
You can use Brand Syncing in two primary ways:
To Populate An Online Store & Gift Registry
Use Brand Syncing to grow your online business. Output your synced products in your free Shop Local Store. You can use this store to sell synced products to your customers. The store includes gift registry software.
As An Image & Product Library
Use the Brand Syncing service as an image and product library. You can see comprehensive product data from many brands in one spot vs. visiting many different brand websites. You can use this database as a 'one-stop shop' to get all the current product prices, pictures, dimensions, stock, and descriptions. You can download this data.
Managing a gift registry takes a lot of time and money. This time consists of adding prices and pictures for registry products. Brand Syncing saves retailers this time by doing this work for them. Our service helps 1,233+ retailers manage 63,722 products from 110 brands. The retailers do not have to take pictures or look up prices for these products.
Retailers often go through the following steps when adding a product to their website:
Brand Syncing helps retailers skip all these steps for up to 63,722 products from 110 brands. All the products from a brand are online instantly. No thought needed. Shop Local saves hundreds of retailers thousands of hours on website maintenance.
Most retailers get buried under Excel files and Dropbox links. Retailers are expected to add and update thousands of products. What if there was an instant way to update these products on your website? Product Syncing let you bypass Dropbox and Excel.
Retailers that use Product Syncing never have to worry about Excel files and Dropbox links. They get price changes and new introductions from partner brands instantly.
|Brand Sends You an Excel File||You Sync with Brand|
Slow. Often requires manual processing and uploading to a website.
Fast. Products appear in your Shop Local account instantly.
Expensive. Costs your business thousands of dollars to maintain products.
Free. Sync with an unlimited number of products for free.
Requires computer-savvy staff.
Doesn't require more staffing. Maintenance-free product management.
Inaccurate. Maintaining thousands of products is impossible.
Accurate. Prices and product content are accurate because Product Syncing Brands maintain their items.
|Brand Sends You a Dropbox Link||You Sync with Brand|
Slow. Requires constant downloading of Excel files and images and then uploading this data to your website.
Fast. In seconds all product data from the brand is 'live' in your Shop Local account.
Not easy. Brands often send files to multiple emails and accounts, thereby creating a mess of files in different locations.
Easy. Use one Shop Local account to access content from 110 brands.
Not intuitive. Files don't appear in context. Dropbox files are not organized like a website or product catalog.
Intuitive. Products appear next to relevant files. For example, Juliska products appear next to Juliska files.
Not complete. Stores often show just a fraction of what the brand offers online. Reason: the stores have to manually download content from Dropbox and add it to their sites.
Complete. Stores can display 100% of a brand's products online.
To see how Brand Syncing help a retailer, let's compare two stores that sell the tableware line Juliska. Juliska is a Brand partner.
Juliska offers 800 SKUs. Using the Brand Syncing program, Juliska shares these 800 products with its retailers instantly. If a store were to add these items manually without Shop Local, it would pay someone $100s and require a week or more of time. With Brand Syncing, it costs the store $0, and the items are online in minutes.
Shop Local requires less time and money than Dropbox and Excel.
Average Cost to Add 1,000 Products to a Website
Brand Syncing reduces your employee costs.
Let's imagine your store pays an employee $15/per hour to add items to your website. With additional costs (health care, worker’s compensation, etc.), the employee costs your business $20/per hour. Let's imagine this person can add up to 20 items per hour. Using this math, they are adding an item every 3 minutes. These 3 minutes entail:
Therefore, the average cost per item on your site is: $1.00 per item ($20 divided by 20).
What if there was an easier way? The Brand Syncing service offers this solution. The Brand Syncing service is free for your business and offers up-to-date pictures, prices, and dimensions.
In the above cost calculation, we estimate that adding an item manually costs about $1.00. This cost may include employee costs, such as:
Average Time Required to Add 1,000 Products to a Website
Product Syncing enables you to instantly show new items and hide discontinued products. Instead of waiting weeks to add new introduction products, you have the items on your website in minutes.
"In today's e-commerce world, updating products online is almost impossible. Shop Local's Brand Syncing service allows us to operate a website with current prices and current products. When we switched to Shop Local, we cut our website maintenance costs by 86%. Instead of being forced to manage 35,000 products online all by myself, I only had to manage 5,000 products—Shop Local helps me with 30,000 products. That's big savings. And, Shop Local helped me increase the number of products we offer online by 40%. We went from offering 35,000 products to offering 56,000. It's fair to say that Amazon.com hates Shop Local."
~ Kenny Cohen, Owner • Contemporary Concepts • Pittsburgh, PA
"I do about 20% more business a year due to Shop Local's service. Brand Syncing saves me so much time when looking up pricing or showing a customer pictures. It is so nice to have this all done for me. It gives me more time to sell than working constantly on my website."
~ Mary Beth Wood, Owner • The Crystal Plate • Gainesville, GA
"If I have to add items to my website myself, it is one of the last tasks I get around to doing. It's much easier with Brand Syncing. With Brand Syncing, the items are already synced and on our website. We're much more likely to sell items due to Shop Local."
~ Terri Gray, Owner • Ivy Cottage • Mobile, AL
Shop Local Store is the official partner of Brand Syncing. Shop Local Store is the easiest way to use the Brand Syncing service to sell to the general public and gift registry customers. While a business may use Brand Syncing service with any third-party software, Shop Local Store is the quickest, easiest, and most cost-efficient.
The Brand Syncing service is free for retailers. Retailers can sync with an unlimited number of Brand Syncing partners and there is no charge. (Brands pay to participate in the Brand Syncing program.)
More information about how Shop Local works:
Please visit the Shop Local Help Portal.
Page tags: automated product updates, self-updating products, image library, image vault, file sharing, image repository, supply chain management, datafeed, social commerce, SoComm, product syncing, optimizing product content, collaboration, team, efficiency, data management, product information management, PIM, Digital Asset Management, DAM, product syncing service