The #1 Gift Registry Platform for Indie Retailers
Used by 1,447 stores and trusted to run 84,020 registries.
- $78k generated in annual registry revenue for stores on average, with each registry averaging $3,200.
- Pre-populate your store with 72,723 items from 110 partner brands and sell 18% more.
- No setup or annual fees — only pay per order. Satisfaction guaranteed or you don't pay.
$1/month for 1 month. Join before Jan. 24, 2026 Info circle leading to offer modal
Overview
- The Gift Registry Problem We Solve
- How It Works
- Examples
- How We Increase Your Sales
- How Do You Keep Up Online?
- Registry Features
- Unique Features On Our Platform
- What Brands Say
- What Retailers Say
- Rank on Page 1 of Google
- Full vs. Hybrid Stores
- Brand Directory
- Registry 'Life Cycle'
- 5 Day Plan
- Gift Registry Platform Quick Facts
- Gift Registry Grader
- Gift Registry Market Facts
- Pricing for Retailers
- Add to Your Retail Business
- FAQ
- Shop Local in the News
- Helpful Links
The Gift Registry Problem We Solve
~ Sera Alioto / Owner
Alioto's Gifts
Chicago, IL
~ Sera Alioto / Owner
- Registry setup and maintenance are expensive and time-consuming.
- Most e-commerce platforms require third-party registry apps.
- Shop Local uniquely includes built-in registry software. View pricing
- We've helped stores manage 84,020 registries and sell $149M+.
- Add any product to your store and registry.
We're Trusted With 80k+ Wedding Registries
We Handle 84,020 Registries for the Best Indie Stores
How It Works
1
Open and launch your Online Store with built-in gift registry.
You can use our custom domain (yourstorename.myshoplocal.com) or your own, if you wish (yourstore.com).
2
Your store and registrants add or manage their registry lists.
View Live Example:
The Ivy House’s Registry Home Page
3
Shoppers buy online, by phone, or in-store.
Examples
How Businesses Are Using Our Registry Software
Merchant Examples:
- 966 wedding registries
- 16 wishlists
- 1 baby registry
Dallas, TX
- 269 wedding registries
- 1 baby registry
- 1 wishlist
New Orleans, LA
Registrant Examples:
2 Sketches Explaining How We Increase Your Sales
Reduce Checkout Abandonment by 75%
Our checkout process gets your store 4x more checkout conversions.
Read more
Increase Gift List Sizes by 10x — and sales
Our software helps registrants add 10x more products to their wedding registry list, and this produces 10x more in sales for your business.
Read more
Stay Competitive Online
Hire developers, app subscriptions, marketers, and SEO experts.
Use Shop Local and get it all.
As little as $12/month.
How Much Does Running an Online Registry Cost?
Running your own registry requires:
- Feature development.
- Fast site hosting, image tools, CDN.
- App fees.
- Ongoing maintenance.
We bundle all of this — plus our Syncing service — into one service. Other providers charge extra for basics and do not offer Syncing, making their systems harder and more expensive to manage.
Features
Add & Update Registries
- Create registries in minutes. Add pictures, notes, comments, and more to personalize the registry.
- Offer many registry types, such as Wedding, Graduation, House Warming, Baby, and more.
- Add products from any brand you offer.
- Boost selection with our Syncing service (73k products from 110 brands).
- Highlight best sellers to help registrants easily build their registries.
- Built-in branding tools, increasing perceived value.
- Mobile-friendly software for easy registry management and shopping. View orders, add products, and share news from anywhere.
Shopping
- Easy purchase experience for guests.
- Strong registry SEO & marketing tools.
- Sales leads from Google. Many stores rank on page 1 of Google. Learn more.
- Works with Zola & The Knot. Registrants can easily add a link, boosting traffic to and sales for your store.
- Offers bridal shower checkout options.
- Coupon support for registry purchases.
- Registrant reviews encourage other registrants to register and boost your Google ranking.
- PCI-compliant security on all pages and during checkout.
Registry Management
- Customize your design, add your logo, add pictures representing your service, and more.
- Easily import registries from other registry providers, or export registry information from our system.
- Efficiently track registry credit and manage redemption time periods.
- Email templates. Quickly email registrants to welcome, market to, and provide updates.
- Advanced reporting for trending sales insights & Excel exports.
- Price-error prevention through Syncing service.
- Free software updates.
Results & Benefits
- More registrants choose your store.
- Registrants add more items.
- Higher registry sales. (Read the study here.)
- Major time & labor savings.
You Can Only Get These 6 Features With Our Platform...
Only our software brings you these benefits:
What Brands Say About Our Registry Service
"Our brand, Salisbury, uses Shop Local's gift registry service and we recommend it. Here's why: it works well for us. It offers us a higher ROI than other software.
My company has used other registry services, so we have some experience in this field. We were able to compare the services' performance. We've received more new gift registries with Shop Local's service than with myregistry.com's service. Shop Local requires less labor to maintain. And, Shop Local's service costs us less. In sum, we get more with Shop Local and pay less.
I share this information because I want my industry peers to succeed and know what works. Choosing the wrong software is wasteful because one loses sales, time and it costs more out of one's pocket.
I'm happy with Shop Local's registry service, and I recommend brands in our industry use it."
Director of Sales
Salisbury
What Retailers Say About Our Registry Software
-
"Due to our Shop Local registry, I have more brides registering at our store this year. They see our website and its vast offering, and they want to register with us. Shop Local is boosting our bridal sales."
~ Sera Alioto / Owner / Alioto's Gifts in Chicago, IL
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"We can't imagine managing our registry program without Shop Local."
~ John Kuykendall / Owner / Glass Bazaar in Chattanooga, TN
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"We left Shopify and moved to Shop Local. Shop Local helped us double the number of registries at our store and double our registry sales. And, Shop Local is easier than Shopify and costs less."
~ Jeffrey Bannon / Owner / Jeffrey Bannon in Charleston, SC
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"I let brides know that Shop Local will show the brand's full catalog so brides can add products that we may not have on display in the store. As recently as yesterday, I set up a registry for a bride and showed her how to use the search engine on our Shop Local to search for products. She went home and was able to add a crystal Reed & Barton vase."
~ Robby Smith / Tabletop Manager / Jimmy Smith Jewelers in Decatur, AL
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"Our registry service is MUCH better with Shop Local! Guests want the shopping experience to be quick, painless, and easy, and ... that's exactly what they get with Shop Local. Happy customers buy more, so we're happy, too!"
~ Lee Sandberg / Babcock Gifts in Memphis, TN
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"Shop Local has been so helpful for our Fine Gifts Division! It has enabled us to showcase the products we carry without needing a full-time employee to run our website. Our brides and their guests love the ease of seeing and buying bridal registry gifts online!"
~ Terri Benear / B.C. Clark Jewelers in Oklahoma City, OK
Stores Using Shop Local Rank on Page 1 of Google
Across the majority of states, multiple Shop Local retailers rank on page one of Google for "gift registry" searches — often above big-box competitors — including:
- 6 retailers in South Carolina.
- 5 retailers in Tennessee and Texas.
- 4 retailers in Alabama, Georgia, Mississippi, North Carolina, Wyoming, and more.
Shop Local has a higher quantity of retailers appearing on page one of Google compared to any other software provider.
Full vs. Hybrid
Brand Directory
3,582 Brands and Growing
Quickly grow your registry business with our directory of more than 3,582 brands. Your Online Store allows you to add any item from any brand.
Sync instantly with 110 approved partner brands — pictures, prices, and specs auto-update.
Need a brand added? We'll add it.
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You can instantly sell all the products from the above brands to your gift registry customers. The brands maintain the products' pictures, prices, dimensions, and other key variables.
Please note: a business must be an authorized dealer to sync products. Syncing is dependent on the respective brand's approval.
Support Through the Entire Registry Lifecycle
From awareness to post-event follow-up, we provide tools to grow your registry business — including baby registries.
In 5 Days, Offer a First-Class Registry Service
We created a five-day plan to help you increase your gift and wedding sales.
By the fifth day, you'll offer a registry service filled with products, be ranking better in Google, and be ready to take more orders.
- Open your Shop Local Online Store with the Gift Registry service.
- With our directory of 3,000+ pre-populated brands, easily add the brands you sell in your store to your account.
- Send Sync requests to your brands that use the Syncing service.
- Add your first product.
- Schedules a coaching call with you.
- Makes it super easy for you to show all the products from your popular brands via the Syncing service.
- Update your Store settings (tax rate, etc.).
- Update your gift & wedding registry settings.
- Add your staff.
- Customize your site design.
- Download your wedding registry flyer. You can place this in your store to get new registry sign ups.
- Sends you sales leads from Syncing Brands to your Store and registry.
- Create a test wedding registry.
- Add a news post about your new registry service.
- Promote your new Registry service on your social media channels.
- Gives you template text and images to share promoting your registry service.
- Boost your Google ranking with the SEO tools.
- Start the process to accept credit cards online.
- View your registry using your mobile phone.
- Download Shop Local's $5k in 5 days blueprint plan.
- Gives you a blueprint to get $5,000 in new registry business in 5 days.
Gift Registry Platform Quick Facts
Helped
20,202,241
Friends &
Family Members
Purchase
A Gift
Processed
1,178,560
Registry
Orders
Helped
10,125,908
Products Be Added
to Gift Registries
Recorded
40,650
Reviews
for Registry
Purchases
Tracked
55,682,580
Changes for
Registry Items
Gift Registry Grader
How Good Is Your Gift Registry Software?
Use the Gift Registry Grader to give you tips to improve your registry's features and make your brides happier.
Your Share of the $30B Registry Market
Quick Facts:
- 2.5m couples will get married this year in the U.S.
- Registries average $3,200 in sales per indie store.
- January is peak registry season. Monday is the most popular day.
- 80% of gifts are purchased before the wedding on average.
- Registries stay active for about 22 months.
- We help stores manage 84,020 registries and millions in sales annually.
Add to Your Retail Business
Start Using Our Online Store or Syncing Service
Solution A
Solution B
Solution C
Our services are compatible with all third-party providers.
Don't have a website? Wish to move to a new platform? No problem. We can help.
Helpful Links
- Live Retailer Registry Example
- Google Study: Shop Local Retailers Dominate Page 1 Results
- Case Study: Retailers Sell 18% More with Shop Local
- Retailers Using Shop Local Registry Service
- Shop Local and Shopify
- Compare Shop Local's Registry to Other Services
- Compare Shop Local to Gift Reggie
- Retailer Experiences
Kelsy & John's
Wedding Registry at
The Ivy House
Dallas, TX
View
Jordan & Jack's
Wedding Registry at
Fragile
Atlanta, GA
View
Brecklee & Miles & 's
Baby Registry at
Royal Gifts & Fine China
Clinton, NC
View
Haley & 's
Baby Registry at
Royal Gifts & Fine China
Clinton, NC
View