Create & Manage An Online Gift Registry Service for Your Business
We're the #1 gift registry service for indie stores: 1,502 of America's leading stores use our service.
- We're responsible for 96,756 gift and wedding registries for U.S. merchants.
- A merchant often gains more than $78,000 in wedding registry sales annually with our service. Each registry brings in more than $3,200 in sales. You can get this additional business, too.
- Sell products from any brand you offer.
- Pre-populate your registry service with up to 73,353 products from 111 partner brands.
- Offer your customers any registry type, including wedding, bridal, and house warming.
- Use the Free plan. No setup fee. No monthly or annual fee. Pay a transaction fee when you receive an online order.
- Merchants report selling 18% more due to our unique Syncing service
- Satisfaction guaranteed or you don't pay (Details).
- We're the easiest registry solution to sell more and save time.
$1/month for 1 month. Join before August 14, 2025 Info circle leading to offer modal
Overview
- Add An Extra $78,000
- Examples
- How Do You Keep Up Online
- How It Works
- Features
- Unique Features On Our Platform
- Brand Directory
- Registry 'Life Cycle'
- Grow Your Baby Registry Business
- Rank on Page 1 of Google
- How We Increase Your Sales
- Gift Registry Grader
- Gift Registry Platform Quick Facts
- Gift Registry Market Facts
- Pricing for Retailers
- Reviews
- Add to Your Retail Business
- 5 Day Plan
- FAQ
- Bridge & Shop Local in the News
- Add An Extra $78,000
- Examples
- How Do You Keep Up Online?
- How It Works
- Registry Features
- Unique Features On Our Platform
- Brand Directory
- Registry 'Life Cycle'
- Grow Your Baby Registry Business
- Rank on Page 1 of Google
- How We Increase Your Sales
- Gift Registry Grader
- Gift Registry Platform Quick Facts
- Gift Registry Market Facts
- Pricing for Retailers
- Reviews
- Add to Your Retail Business
- 5 Day Plan
- FAQ
- Bridge & Shop Local in the News
Examples
How Businesses Are Using Our Registry Software
Merchant Examples:
- 800 wedding registries
- 13 wishlists
- 1 baby registry
Dallas, TX
- 281 wedding registries
- 1 baby registry
- 1 wishlist
New Orleans, LA
Registrant Examples:
- Stores wanting a new website
- Stores with no existing website
Stores with an existing website (such as from Shopify, Squarespace, etc.)
- Stores wanting a new website
- Stores with no existing website
Stores with an existing website (such as from Shopify, Squarespace, etc.)
How Do You Keep Up Online?
Use many different resources and spend $1,000s each month on:
- Web developers
- Apps (e.g. Gift registry apps, review apps, etc.)
- Marketing firms
- Social media consultants
- SEO companies
- Photographers
Use Shop Local to get it all done and avoid spending $1,000s each month.
Skip over paying and using multiple resources.
How Much Does Running an Online Registry Cost?
When a retailer offers an online registry, it's a costly venture. An indie store will build the site and then have to maintain it. On a day-to-day basis, the business has to:
- Pay for the design and coding of new features.
- Ensure its web pages load quickly. This often requires the business to use image-optimization software to reduce the page size and a CDN (content delivery network) to get the content closer to the visitor's geographic location.
- Pay for hosting SaaS fees, and/or apps.
Shop Local bundles the above features and services together as part of our general service offering. This makes it easier and more cost-efficient for clients.
Other providers charge higher out-of-the-box rates and then charge service fees for add-on services. The charges add up and the services become expensive. In contrast, we offer many features out-of-the-box by default with Shop Local Store. Due to this, our Store costs less and is easier to use.
In addition, our Syncing service drastically reduces the labor needed to maintain an online business. Other providers do not offer a product syncing service.
» Compare Shop Local to other registry services
The Gift Registry Problem We Solve
~ Sera Alioto / Owner
Alioto's Gifts
Chicago, IL
~ Sera Alioto / Owner
-
What problem is Shop Local's Registry solving?
Setting up and running an online registry is expensive and time-consuming. - Leading e-commerce providers do not offer registry software and, instead, make a business install and rely on third-party apps.
- Shop Local is unique in that it offers e-commerce software with built-in gift registry software.
- Shop Local has helped indie businesses manage 96,756 registries and sell more than $130m.
- Businesses can add any products that they wish to their store and gift registry.
- Shop Local's Registry is free for up to 2 registries at a time. Setup is free. (View pricing for offering more registries.)
How It Works
1
You open a free Online Store with the gift registry service built-in:
yourstorename.myshoplocal.com
If you wish, you can use your own domain (e.g. yourstore.com).
2
You and registrants use your Online Store to add and manage gift registry lists.
View Live Example:
The Ivy House’s Registry Home Page
3
Friends and family use the gift lists to buy gifts online, via telephone, and in-store.
Features
Add & Update Registries
-
Create a Registry
You or the registrant can create a new registry quickly. Setup takes just a minute. You or the registrant can add pictures, notes, comments, and more. -
Offer Many Registry Types
We offer registrants many types of registries, including:- Wedding
- Graduation
- House Warming
- Baby
-
Add Products
You and registrants can easily add products from any brand you offer to a registry list. -
Offer Greater Selection
You can offer registrants more selection using our Brand Syncing service. If you choose, the registrant can add to their registry any item from a participating Syncing brand. The service offers up to 73,353 products in 'real-time' from 111 popular brands. This service increases the likelihood a registrant will register at your store, increases their satisfaction, and increases your registry sales. Learn more. -
Showcase Your Best-Selling Registry Items
This helps registrants more easily build their registries. -
Better Branding
Easily show brand logos alongside registered products. This increases perceived value. -
Award-Winning Software
Immediately offer registrants best-in-class, award-winning software. -
Be Mobile
Our Registry automatically adjusts for easy registry management and shopping on mobile phones. View orders, add products, and share news from anywhere.
Shopping
-
Easy for Friends and Family to Shop
Customers can easily find your registries and make purchases from it. -
Drive Customers to Your Registries
Your registry service has extensive marketing features to ensure your registries are promoted and found by shoppers. -
Get Sales Leads From Google
Merchants using our service often rank on page 1 of Google, above Walmart, Target, and other leading players. Learn more. -
Works with Zola and The Knot
Registrants can easily link to and share products with third-party services. This boosts traffic to your store and your sales. -
Designed to Work with Bridal Showers
The checkout allows customers to designate if the gift is for the bridal shower or the wedding. -
Coupons
Allow friends and family to use a discount code on a registry purchase. -
Reviews
Allow registrants (i.e. brides) to review their registry experience. These reviews encourage other registrants to register and boost your Google ranking. -
Security
Shop Local offers best-in-class security on all pages and during checkout. Shop Local is PCI Compliant.
Registry Management
-
Customize Your Registry Service's Design
Give your registry service the design you'd like. You can customize the registry's design, add you logo, add pictures representing your service, and select colors that match your brand. -
Easily Import & Export Registries
To help make migrating to Shop Local easy, we have features to help you easily import registries from other registry providers. Our service also has features to help you export registry information in our system. -
Registry Credit Tracking
Software includes special tools to help you track what has been given to the registrant and what is due. -
Manage Registry Credit Redemption Time Periods
Software will help you and registrants track when credit should be redeemed. -
Template Emails
Templates help you quickly email registrants to welcome them, market to them, and provide updates. -
Reporting
Use advanced reporting features to gain insights into sales trends. -
Download Registries and Products
Easily download registry contents to Excel. -
Avoid Pricing Errors on Registry Items
Since Synced product prices are up to date, you do not lose money on pricing errors. -
Free Software Updates
Our service is in the 'cloud' and includes free updates that help avoid expensive maintenance costs. -
Save Money
Shop Local offers an ongoing, free plan. There is no time limit on your free registry plan.
Results & Benefits
-
Get More Registries
Registrants frequently consider where to register based upon the store's selection. Shop Local Stores offer more product selection and this leads to more registries. -
Registrants Add More Items
Showing more products to registrants encourages them to add more products to their registries. -
Increase Registry Sales
Read the study showing how stores sell more. -
Save Time and Money
You'll reduce employee costs and your time in front of a computer.
You Can Only Get These 6 Features With Our Platform...
- We're the only platform that populates your Online Store with your brands' products. New products are online instantly and prices are kept up to date for you.
- Your business can avoid spending $36,000 on average on website maintenance costs.
- No other e-commerce provider has brand partnerships that fill your store via Syncing.
- Our software tracks the real-time, up-to-date prices for up to 73,353 products from 111 premium partner brands.
- This service enables your store to avoid selling those products at older, lower prices, and helps you avoid losing money.
- Brands recently changed prices by 6% on average on products.
- We're the only e-commerce platform that syncs prices for home good products to indie stores' websites.
- We give you up to 5x more sales leads for gift registry purchases by increasing your visibility in Google. We do this by organically seeding links leading back to your Online Store, thereby increasing your ranking and sales.
- No other e-commerce provider gives you this network of back links.
- We're the only service provider that offers both a registry service and an online store. This seamless approach makes management easier and increases checkout conversion by 4x. For this reason, we're the #1 registry choice for indie stores.
- Our software helps your store become the best registry player in your market.
- No other e-commerce provider makes wedding registry software.
- We collect generalized sales data from over 1,502 of America's best stores, make it anonymous, and share this with members. We share this via the Leaderboard, top-sellers newsletter program, and top 10 wedding gift lists.
- No other e-commerce provider gives you this crucial sales data.
- Our Registry service organizes gifts by brand, department, and price point and presents them in your Online Store's Gift Center. This produces more orders for you, speeds up the gift addition process, and makes registrants happier.
-
No other e-commerce provider makes a gift center.
View live example of the Gift Center on The Ivy House - We're the only registry software with a registry credit accounting system. We make it easy to know what has been given out and what is owed.
Avoid Spending $36k On Website Labor
Avoid Losing 6% On an Order
5x Boost in Sales Leads
Reduce Cart Abandonment on Gift Purchases by 75%
Sell the Best Wedding Gifts
Use the Best Registry Tools
Brand Directory
3,521 Brands and Growing
You can quickly grow your registry business with our directory of more than 3,521 brands. You can pick a brand from our directory, and then add products to a registry. You save yourself from having to manually enter brand names, hunt for brand logos, enter brand descriptions, and upload brand lifestyle pictures. Don't see a brand in our directory that you need? We'll add it. Your Store allows you to add any item from any brand.
For 111 of these brands, you can instantly output in your Store all of the products—these 111 brands are our Syncing partners.
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You can instantly sell all the products from the above brands to your gift registry customers. We have created partnerships with the brands allowing these brands' products to appear immediately in an authorized dealer's Store. The brands maintain the products' pictures, prices, dimensions, and other key variables.
Please note: a business must be an authorized dealer to sync products. Syncing is dependent on the respective brand's approval.
Help Your Business Through the Registry 'Life Cycle'
Shop Local gives your business the tools it needs through the registry life cycle. The registry cycle starts with awareness many months before the event and continues after the event with follow-up messages.
Grow Your Baby Registry Business
Shop Local helps hundreds of merchants across the United States and Canada grow their baby registry business. Registrants and merchants can start a baby registry online and add products to it. Friends and family can purchase gifts online from the baby registry list.
Stores Using Shop Local Rank on Page 1 of Google
Shop Local retailers dominate the gift registry market in Google. In a recent study, we found that:
- In 35 states, retailers that use Shop Local Store rank on page one of Google when doing a registry related search.
- In South Carolina, six Shop Local retailers appear on page one of Google.
- In Tennessee and Texas, five retailers have a page one spot.
- In five states, retailers won four first-page placements: Alabama, Georgia, Mississippi, North Carolina, and Wyoming.
- Retailers using Shop Local software are ranking higher than big-box stores such as Bed Bath & Beyond, Walmart, and Target.
- Shop Local has a higher quantity of clients appearing on page one of Google than any other software provider.
To conduct this study, we Googled “gift registry” and the state name. We counted Shop Local Store clients, such as those with [storename].myshoplocal.com website addresses, that appear on page one of Google.
2 Sketches Explaining How We Increase Your Sales
Reduce Checkout Abandonment by 75%
Our checkout process gets your store 4x more checkout conversions.
Read more
Increase Gift List Sizes by 10x — and sales
Our software helps registrants add 10x more products to their wedding registry list and this produces 10x more in sales for your business.
Read more
What Brands Say About Our Registry Service
"Our brand, Salisbury, uses Shop Local's gift registry service and we recommend it. Here's why: it works well for us. It offers us a higher ROI than other software.
My company has used other registry services, so we have some experience in this field. We were able to compare the services' performance. We've received more new gift registries with Shop Local's service than with myregistry.com's service. Shop Local requires less labor to maintain. And, Shop Local's service costs us less. In sum, we get more with Shop Local and pay less.
I share this information because I want my industry peers to succeed and know what works. Choosing the wrong software is wasteful because one loses sales, time and it costs more out of one's pocket.
I'm happy with Shop Local's registry service, and I recommend brands in our industry use it."
Director of Sales
Salisbury
-
What problem is Shop Local's Registry solving?
Setting up and running an online registry is often expensive and time-consuming. - Leading e-commerce providers do not offer registry software and, instead, make a business install and rely on third-party apps.
- Shop Local is unique in that it offers e-commerce software with built-in gift registry software.
- Shop Local has helped indie businesses manage 96,756 registries and sell more than $130m.
- Businesses can add any products that they wish to their store and gift registry.
- Setup is free.
Gift Registry Grader
How Good Is Your Gift Registry Software?
Use the Gift Registry Grader to give you tips to improve your registry's features and make your brides happier.
Gift Registry Platform Quick Facts
Helped
20,202,241
Friends &
Family Members
Purchase
A Gift
Processed
1,178,560
Registry
Orders
Helped
10,125,908
Products Be Added
to Gift Registries
Recorded
40,650
Reviews
for Registry
Purchases
Tracked
55,682,580
Changes for
Registry Items
Get Your Share of the $30+ Billion Gift Registry Market
Quick Facts:
- 2.5 million couples will get married this year in the United States. Due to this, thousands of couples are registering online every day.
- The average wedding registry receives $1,600 in gifts online.
- The most popular month to start a registry is January. The most popular day is Monday.
- On average, 80% of online gifts are bought before the wedding date.
- Retailers display a registrant's registry for 22 months.
- Shop Local helps retailers manage thousands of registries and sell millions of dollars in gifts.
For Retailers
Start with a free plan: Your store can offer up to two wedding regisries for free. If you wish to offer 3 or more wedding registries, your store can choose a paid plan. The average wedding registry generates $3,200+ in orders.
For Brands
$199/month or 5% commission. No setup fee. No annual fee.
Are you a brand? Visit our brand pricing page.
Reviews About Our Registry Software
-
"Due to our Shop Local registry, I have more brides registering at our store this year. They see our website and its vast offering, and they want to register with us. Shop Local is boosting our bridal sales."
~ Sera Alioto / Owner / Alioto's Gifts in Chicago, IL
-
"We can't imagine managing our registry program without Shop Local."
~ John Kuykendall / Owner / Glass Bazaar in Chattanooga, TN
-
"We left Shopify and moved to Shop Local. Shop Local helped us double the number of registries at our store and double our registry sales. And, Shop Local is easier than Shopify and costs less."
~ Jeffrey Bannon / Owner / Jeffrey Bannon in Charleston, SC
-
"I let brides know that Shop Local will show the brand's full catalog so brides can add products that we may not have on display in the store. As recently as yesterday, I set up a registry for a bride and showed her how to use the search engine on our Shop Local to search for products. She went home and was able to add a crystal Reed & Barton vase."
~ Robby Smith / Tabletop Manager / Jimmy Smith Jewelers in Decatur, AL
-
"Our registry service is MUCH better with Shop Local! Guests want the shopping experience to be quick, painless, and easy, and ... that's exactly what they get with Shop Local. Happy customers buy more, so we're happy, too!"
~ Lee Sandberg / Babcock Gifts in Memphis, TN
-
"Shop Local has been so helpful for our Fine Gifts Division! It has enabled us to showcase the products we carry without needing a full-time employee to run our website. Our brides and their guests love the ease of seeing and buying bridal registry gifts online!"
~ Terri Benear / B.C. Clark Jewelers in Oklahoma City, OK
Add to Your Retail Business
Start Using Our Online Store or Syncing Service
Solution A
Solution B
Solution C
Our services are compatible with all third-party providers.
Don't have a website? Wish to move to a new platform? No problem. We can help.
In 5 Days Offer a First-Class Registry Service
We created a five-day plan to help you increase your gift and wedding sales.
By the fifth day, you'll offer a registry service filled with products, be ranking better in Google, and be ready to take more orders.
- Open your free Shop Local Online Store with the free Gift Registry service.
- With our directory of 3,000+ pre-populated brands, easily add the brands you sell in your store to your account.
- Send Sync requests to your brands that use the Syncing service.
- Add your first product.
- Schedules a coaching call with you.
- Makes it super easy for you to show all the products from your popular brands via the Syncing service.
- Update your Store settings (tax rate, etc.).
- Update your gift & wedding registry settings.
- Add your staff.
- Customize your site design.
- Download your wedding registry flyer. You can place this in your store to get new registry sign ups.
- Sends you sales leads from Syncing Brands to your Store and registry.
- Create a test wedding registry.
- Add a news post about your new registry service.
- Promote your new Registry service on your social media channels.
- Gives you template text and images to share promoting your registry service.
- Boost your Google ranking with the SEO tools.
- Start the process to accept credit cards online.
- View your registry using your mobile phone.
- Download Shop Local's $5k in 5 days blueprint plan.
- Gives you a blueprint to get $5,000 in new registry business in 5 days.
Anna Maria & Theodore's
Wedding Registry at
Eleganz Plus
Brooklyn, NY
View
Olivia & Francisco's
Wedding Registry at
The Cook's Station
Greenville, SC
View
Gretchen & Matthew's
Baby Registry at
Over the Moon
Scranton, PA
View
Cate & Rod's
Baby Registry at
Over the Moon
Scranton, PA
View