In 35 states, retailers using Shop Local ranked on page one of Google when doing a wedding registry related search. In many states, Shop Local retailers dominated the results. For example, for Georgia and South Carolina searches Shop Local retailers claimed six spots on Google's first page.
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers.
Shop Local uses a variety of strategies to increase a store's Google ranking, from properly coding a page to increasing the number of backlinks pointing at the client's site.
No, stores do not pay extra for their page one page Google ranking. Shop Local provides free tools and features that help make it possible.
Many shoppers start their purchasing on Google. When one can rank well in Google, it increases the likelihood the store will receive the sale.
An indie store often lacks the advantage of having many locations like a big box store, and it lacks access to capital like a venture capital backed entity. When Shop Local helps a small indie outrank bigger competitors, that shows the outsize value we're providing to our clients. We're helping modest Main Street stores beat out companies with 100 locations (e.g. Target, Macy's) and $100m in funding (Zola).
The first page of Google may capture 71% of web traffic, while the second page may receive just 6% of website clicks.*
Learn more about Shop Local's Registry service:
Tags: e-commerce software, self-updating store, smart store, small business, small shop, best, indie store, alternative to shopify, competitor to shopify, collaboration software, shopping cart software