Is Amazon’s logo a 'smile' or a hidden strategy? Jason Solarek proposes that the smile is its business plan. The ‘smile’ is actually a representation of how the company skips most players in the retail chain.
A product starts in a factory. Then, the goal is get it through the sales funnel. What steps does it go through en route to the consumer? In the drawing shown, the dots represent steps along the way.
When a product travels through the Amazon arc, it skips many steps that are important for consumer safety, the lives of working people in the retail industry, and local communities. We realize its smile logo may actually be a visual representation of the safeguards and ...
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Reports suggest that 50% of purchases start on Amazon.com, and Amazon wants to keep it this way. Yet, businesses and merchants increasingly want to sell their products via their own DTC (direct to consumer) site, retailers' websites, Facebook, Instagram, and more. Due to this, Shopify, which powers many DTC and retailer websites, is a growing thorn in Amazon's dominance of retail. Shopify reportedly helps power more than 30% of online U.S. retail sales.
This is our 'Save Local' seal. Save Local has a double meaning: one can save money by shopping locally and they can support local businesses.
Shopping online may result in shipping charges. When shopping local, one can skip the shipping charges--and receive the item instantly.
A hallmark of indie stores is that they are often in walkable areas. For this reason, the sticker has a shoe and a bicycle. When one shops at big box stores, one often doesn't walk. They drive. Similarly,...
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This drawing shows how the Smart Products service speeds products to a retailer’s website. A brand traditionally has to 'break' its website contents down into pieces (product data and images), and then share this with the store piecemeal via Dropbox or another file-sharing service. Bridge's service helps brands and stores skip these time-consuming and expensive steps.
In the example shown, the retailer Cook's Station wishes to add Joseph Joseph products to its website. Without ...
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You can now easily place a wholesale order on your Bridge from participating Smart Brands.
Bridge's wholesale service reduces the number of typical steps a retailer must take from seven to just three steps. As such, Bridge's system is 2x as fast as traditional wholesale ordering systems.
In the screenshot, we see a retailer logged in on its Bridge Store. The retailer can click the link "Place Wholesale Order for this Product" to place a wholesale order. ...
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Don't forget about dear ol' Dad! Skip the ties and socks this year and choose a handcrafted gift from Salisbury. He's not supposed to have a favorite, but with a gift like this, you're sure to become his secret #1!
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Many businesses are struggling during the state-mandated shelter-in-place orders. One industry that is weathering the storm well is technology. Technology companies often deliver services digitally, which obviously makes them ideal to side-step these orders--but they often utilize another feature that makes them profitable now and in general: subscriptions.
Scott Galloway, a business leader and host of an online business class called 'The Sprint,' recently brought to my attention the ...
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We're happy to share that Halcyon Days has joined Bridge as a Smart Brand. Please find the press release below.
For Immediate Release
Halcyon Days Partners with Bridge
English luxury lifestyle brand joins the e-commerce community to support U.S. retailer base
March 30, 2020
New York, NY — Halcyon Days, a designer of English handcrafted and manufactured luxury goods, has joined an online sales platform to help its authorized retailers increase sales.
&...
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This graphic from the cover of ‘The Business Book’ caught my eye. Bridge helps businesses eliminate unnecessary steps, and it’s beneficial to lay out all the steps Bridge helps retailers skip.
Without Bridge’s Smart Products service, retailers would go through the following steps when adding a product to their website:
1. Realize they need a product on their website.
2. Google the product.
3. From the Google results, identify the correct product.
4. Download the ...
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May 28, 2019
May 28, 2019
Looking for some fun toys this summer?
Stop in to Mary Tuttle's and find a wonderful selection of unique toys for your kiddos. We especially LOVE the giraffe skipping rope ?, the Unicorn 3D Beach Ball ?, and Mine To Love Baby-doll with Pacifier?? !
But this is just a small list of the much bigger selection in the store. So, stop in! Our toys are hand-picked for ultimate fun-ness!!!
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January 6, 2019
January 6, 2019
Today’s Times investigates commercial property valuations for the purpose of tax collection. The article suggests that brick-and-mortar retailers are gaming the system to unfairly reduce their property value and therefore pay local governments less in taxes. In Michigan, from 2013 to 2017, this may have cost local government $100 million.
While this a fair investigation to undertake, I ask the Times to investigate the harmful tax effects of millions of shoppers buying at Amazon. Should we be ...
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October 19, 2018
October 19, 2018
Did you know that international postal treaties affect indie stores? They do. Increasingly, consumers are skipping buying local to buy online—and that online purchase is empowered by super cheap shippping rates from Asia. When this transaction occurs online vs in-store, many parties here in the U.S. lose. What do we do? Let’s ask ourselves if it’s fair that shipping something from Hong Long to LA is cheaper than from LA to New York—which it currently is.
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Juliska Partners with Bridge Catalog
Bridge Catalog supports indie retailers
March 26, 2018, Jaclyn Turner
NEW YORK— Premium tableware and home décor designer Juliska will partner with Bridge, an ecommerce platform, beginning May 1 to help authorized retailers increase their sales.
Bridge considers itself as Dropbox meeting Amazon meeting Facebook.
Juliska Partners with Bridge Catalog Leading tabletop brand to join e-commerce platform to help U.S. retailer base
New York, NY- Juliska, a designer of premium tableware and home décor, has joined an online sales platform to help its authorized retailers increase their sales.
Beginning May 1st, 2018, the New York-based company will use Bridge, an e-commerce platform, to display more of its products via its retailers’ websites and gift registries.
Some wedding couples are foregoing the wedding party. This might put a kabosh on your bridesmaid and groomsmen gifts. Have you experienced this? Read this article from Sunday's NY Times. Click the link or read the full text below.
Make the Friends Happy. Don’t Have a Wedding Party.
When Bobby Rosen and Cara Safon got engaged last August, there were many decisions to be made. A venue had to be ...
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November 24, 2017
November 24, 2017
Skip the Black Friday lines and enjoy our amazing deals online all weekend!
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November 4, 2017
November 4, 2017
October has come and gone…the holidays are officially here! Let’s not forget about Thanksgiving, before we skip ahead to Christmas. Make sure you have the perfect table setting for your Thanksgiving meal.
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May 13, 2017
May 13, 2017
Shopify has a nice read about 7 e-commerce mistakes. Here's a summary:
1. Don't assume having a website means you'll get traffic and orders. It takes WORK.
2. Be sure to add a logo.
3. Only show comment and reviews results if there are results. e.g.: don't show "0 comments" or "0 reviews".
4. Be sure to add an 'about us' section.
5. Take time work on your SEO. Skipping this is just laziness.
6. Focus on one or two key things--not six.
7. Point seven is really a repeat of point #6. Give what you ...
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Recently, two business friends told me to check out Shopify. They said they were using it to manage online stores. Since my company Bridge offers e-commerce software to 200+ retailers, I was curious to see how Shopify compared.
I signed up for an account as if I were a retailer.
I thought the sign up process was pretty easy. They didn't even ask me for a password. They automatically gave me one that I could change later.