Amazon Logo Isn’t a ‘Smile,’ It’s a Business Strategy
A product starts in a factory. Then, the goal is get it through the sales funnel. What steps does it go through en route to the consumer? In the drawing shown, the dots represent steps along the way.
When a product travels through the Amazon arc, it skips many steps that are important for consumer safety, the lives of working people in the retail industry, and local communities. We realize its smile logo may actually be a visual representation of the safeguards and people it skips.
Bridge helps ensure a product passes through safe, trusted channels and is handled by industry veterans like distributors, sales reps, and indie stores owners. That’s something for industry, community, and consumers to smile about.