Sign Engine Ears is your premier destination for personalized and unique custom signs in Memphis. We specialize in crafting bespoke signage that perfectly reflects your brand's identity and vision. Our custom signs are designed to captivate your audience and leave a lasting impression. Whether you need interior or exterior signs, we offer a diverse range of solutions to meet your specific needs. With our dedication to quality, innovation, and attention to detail, Sign Engine Ears ensures that ...
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Nice to see this sign at an indie store, The Art of Simple, in Seaside, Florida.
“You may not know this, but if you shop with Amazon.com, you are not supporting small local businesses. If you want Amazon to be the world’s only retailer, keep shopping online at Amazon.com.
If you enjoy shopping in our store, buy from us. We appreciate your support. Thank you.”
If I were asked, I’d recommend these tweaks to this:
I went into a small shop in New York City yesterday and admired all their nice tableware. It offered mugs, cups, plates, drinking glasses, and vases—all items that are great for gift registries.
The store was empty. I thought it may be a good time ask the store manager if the store offered an online registry. He replied "yes." I was surprised because there was no signage in the store that said it offered a gift registry. I shared with him what Bridge is and explained that we...
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May 12, 2019
May 12, 2019
How can you better understand your website?
Imagine that your website is a digital version of your physical store. In this graphic, I compare your roof to your website's meta data, your sidewalk to your wedding website traffic, and your store window to your home page's slides.
Heres how your store compares to your website:
1. Sidewalk = Small websites and blogs that lead to your website such as local newspaper sites, local community groups, and wedding websites. These sites provide ‘foot traffic....
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August 19, 2018
August 19, 2018
How can your store succeed in 2018? Here are 4 questions to ask your business:
1. How many items does your online store offer from each brand that you sell? You'll want to make a list with 3 columns: one with the brand and one with the approximate number of items on your site. In the third column, enter in the total number of items offered by the brand. Shoppers often seek the website with the greatest selection.
For which brands are you missing the most items?
You'll most likely want to sync with ...
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June 6, 2017
June 6, 2017
How can you understand SEO and Google? Check out this diagram I made comparing your physical store to your website. There are many parallels between the two.
Roof = your website’s page title & meta data. Very important. No two 'roofs' should be alike.
Signage = branding.
Front door = easy navigation on each page for quick access.
Display window = large pictures of products that you’re selling.
Store hours in the window = your website’s listing of ways to contact you, preferably on each page.
My recent column from Tableware Today Magazine: Using Facebook Messenger
More than 89% of users access Facebook on their mobile devices and check Facebook an average of 14 times a day. These folks have an intimate relationship with Facebook Messenger. Did you know you can create personal relationships with your customers by reaching out to them on Facebook Messenger? Are you even using Facebook Messenger in your business? And what exactly is Facebook Messenger anyway?
How does your physical store compare your online store? I created this comparison below for my marketing friend Diane.
Your Physical Store vs. Your Online Store:
Sidewalk = small websites and blogs that lead to your website, such as local newspaper sites, local community groups, a bride’s gift registry that links to your store. These sites provide: foot traffic.
Road = major websites that lead to your website, such as Facebook, the New York Times site, etc. These sites provide: