How can you understand SEO and Google? Check out this diagram I made comparing your physical store to your website. There are many parallels between the two.
Roof = your website’s page title & meta data. Very important. No two 'roofs' should be alike.
Signage = branding.
Front door = easy navigation on each page for quick access.
Display window = large pictures of products that you’re selling.
Store hours in the window = your website’s listing of ways to contact you, preferably on each page.
Road = major websites that lead to your website, such as Facebook, the New York Times site, etc. These sites provide major traffic.
Sidewalk = small websites and blogs that lead to your website, such as local newspaper sites, local community groups, a bride’s gift registry that links to your store. These sites provide foot traffic.
Local gossip = your website’s reviews page. Everyone loves to see what everyone else is saying ;).
Comment box at the store = writing on your website's “wall.” This wall is on your Bridge home page below the slide show. Bridge also offers a contact email link.