Does your brand have a high 'digital IQ'? Gartner shares that 62% of brands that deal with B2B have a low digital IQ.
Excerpt: "B2B companies have historically relied on manual and in-person methods to market and sell their products. Those include connections made at trade shows, tried-and-true sales team relationships, and channel partner agreements that have been in place for eons...[sic] Manufacturing brands must dramatically advance their digital competencies to keep up with massive shifts in ...
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January 25, 2018
January 25, 2018
We're happy to see research group L2 compliment Smart Brand member Versace.
Excerpt:
2017 marked a year of successes for Versace: a much-talked-about fashion show, a tribute collection paying homage to founder Gianni Versace, a collaboration with Bruno Mars, and Donatella receiving the British Fashion Council’s Fashion Icon of the Year Award. The year also marked a digital growth streak for Versace, as the brand jumped from Average to Gifted in L2’s Digital IQ Index: Fashion.