How a Drawing Helps Share the10x Improvement We Deliver to Indie Shops
July 4, 2024
At breakfast in the East Village this morning, Austin Kleon’s email image struck me. His hand-drawn summer sale sign by a pool was much more heartfelt than the text-based offer. His drawing shows how our minds may become immune to text offers but react and perk up to new and authentic imagery.
I wondered what I could draw for my business. I often communicate using text and sometimes rely on stock images. Since we help indie stores grow their registry businesses, I decided to ...
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Jim Shreve made Baccarat hip. Now, he and his longtime partner, Mark Brashear, along with Sally Burnside, the former Baccarat sales V.P., intend to do the same for DeVine Corp., the 32-year-old distributor of elite European brands. You're invited to the opening!
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Congrats to you all. This is very exciting. Tim, we’ve known each other since before you started DeVine Corp., 32 years ago. You’ve been looking for the right opportunity to retire. TIM ...
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Jim Collins, in his book BE 2.0, explains how purpose and mission are important to companies. To help explain this, he uses the metaphor of crossing a mountain range and seeing a star on the horizon. Your purpose is to reach the spot on the horizon below the star. The current mission is climbing up the mountain you’re on. The next mission is climbing up the next mountain and so forth in order to get closer to the spot on the horizon. You will have many missions, and may never ...
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Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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I enjoyed today’s WSJ article about stores teaming up to take on Amazon. Since Bridge has collectivized 800 indie shops to push back against Amazon, we can relate to efforts to help stores team up and boost their communities.
The article mentions Shopify and its popularity among indie shops. Shopify, along with BigComerce, Big Cartel, Wix, and Magento, are platforms that have helped indies to grow online independent of Amazon.
While we appreciate any platform that helps indies...
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The Times' John Herrman covers what it takes to go without Amazon.
Amazon has appeared to upset people across the spectrum, as "anticapitalist liberal college student[s] and...uber-capitalist conservative grandparents are both boycotting Amazon.”
Yet, Amazon is now so large that it's hard to escape its reach. Even the The New York Times' website is hosted by Amazon AWS services.
Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine. Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders. In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
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In this week's New Yorker magazine, Charles Duhigg explores how venture capitalists may be harming our businesses. The article shares that instead of the best company winning, the charismatic charlatan with the most venture capital backing may be winning. In WeWork's case, the company almost won by reaching its IPO. Yet, even bottomless buckets of money couldn't save the company from the economics of office sharing--and its wildcard CEO Adam Neumann.
We have a few businesses in our retail ...
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Our indie retailers are being hunted by four major forces:
Amazon
Big-box stores
Brands (selling direct)
Zola
While we've known about Amazon and big-box stores for some time, they are becoming more sophisticated. Amazon is so powerful now that it's the focus of anti-trust inquiries by the government. Big-box stores are spending millions on their digital operations.
Bridge's goal is to give indie stores great software that reverses the gains being made by these forces.
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Your Bridge Store ranks highly in Google. As a test, try this: Google "Juliska Dinner Plate." In the results, you'll see two indie stores outperform Zola (a million-dollar funded online retailer) and Houzz (another well-funded, venture capital-backed player). The two indies stores do not have any venture capitalists or bankers funding them. They simply use: Bridge.
Thalia and Dahlia, an Ohio-based store, use Bridge. It ranks just below Saks Fifth Avenue--and it's just 3 ...
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Friday, July 12, 2019
Friday, July 12, 2019
Location: Skyros Showroom / AmericasMart
Wish to grow your gift registry business?
Join Skyros Designs and Jason Solarek for drinks and a free seminar. Jason Solarek will show you 7 free steps to grow your registry business.
Friday, July 12th 5 - 6 pm Skyros Designs Showroom Building 2 / 9th Floor / Suite 919 (next to the escalators) AmericasMart Drinks and lights snacks will be served Cost: Free
Why attend? • Retailers with gift registry services report selling 13% more. • Two million weddings will occur in the U.S this year. • The average ...
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Thursday, June 20, 2019
Thursday, June 20, 2019
Location: Dallas Market Center
You're Invited...
Join us to learn the 7 secrets to growing your gift registry business.
Why Attend? • Sell 13% more ~ Retailers offering a gift registry service report selling more. • Two million weddings will occur in the U.S this year. • The average gift ...
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September 25, 2017
September 25, 2017
Did you know that J.C. Penney was based in New York City? Seems a bit odd for a business that resembled a frontier store. Today's WSJ reviews a book about James Cash Penney and how he spent his retirement on helping farmers.
As a follow up, I googled J.C. Penney being headquartered in NYC. Sure enough, this article shares how it moved to Dallas from NYC in 1987:
Whether you serve your wine in an IKEA glass costing $2.99, or in hand-cut Baccarat crystal costing 50 times as much, sooner or later you'll have one concern—the ring-shaped stains that wineglasses tend to leave behind.
Some new hand-blown crystal stemware is now strong enough to go into the dishwasher, Jeff Marcus reports on Lunch Break. One