How Shop Localβs software helps an Austin, Texas institution renew its Registry program and see immediate results. Β Β
March 1, 2024
We are pleased to announce that Breed & Co., a retail store in Austin, Texas, has joined the Shop Local software platform to grow its online business. Breed & Co. made the decision to switch from their previous registry provider and recreate their registry program using Shop Local. Since revamping their registry program 3 weeks ago, Breed & Co. has saved $37,435 and 53 weeks in labor on website product maintenance through the Shop Local platform.
NEW YORK, NY, Feb. 15, 2024 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 60% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 30 state searches, Shop Local Stores appeared on page one of Google. This represents 63% of all states. When just calculating the states in which Shop Local has clients (48
Your Shop Local account offers a built-in solution to shop thousands of products. The Wholesale service combines the best features from wholesale marketplaces and buying on a brand’s site into a new service. Shop Local retailers can save time and money by using the Wholesale service.
The Ivy House, an indie retailer in Texas that has used our e-commerce software since 2015, uses the Wholesale service to save time and money. Laura May, the owner of The Ivy House, easily places...
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You can determine the quality of a shopping platform by looking at reviews from customers who have used it. Below are excerpts from three reviews from shoppers who bought a gift using our software:
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"I wanted to take care of this online and the website was easy to navigate…always a plus!"
~ Jerri Ann Fitts in TX
Ms. Fitts made a purchase at The Ivy House, an indie retailer in Texas that has used our e-commerce software since 2015.
What the retail industry can learn from Google and Amazon teaming up on technology standards.
September 19, 2023
Google, Amazon, and an array of home appliance companies are teaming up to make it easier for you to dim your home’s lights and lock your front doors. They are adopting a standard called Matter that allows devices to communicate and work together, shares The Wall St. Journal. This allows a giant like Amazon, creator of Alexa devices and Ring doorbells, and Tuo, a small home device tech creator, to use the same platform yet keep their internal, proprietary code base. This standard is like a...
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NEW YORK, NY, Sept. 06, 2023 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 64% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 32 state searches, Shop Local Stores appeared on page one of Google. This represents 64% of all states. When just calculating the states in which Shop Local has
How businesses keep customers coming back after they make a purchase.
June 8, 2023
Six Flags is updating its theme parks to encourage families to spend more time there and visit more often, according to this past weekend’s The Wall St. Journal. The theme park's president, Jeffrey Siebert, says that the nightly fireworks show is what the industry calls a “kiss good night.” After park-goers have spent the day spending, they perceive the show as a free, post-purchase gift with no strings attached. The fireworks thereby help the customer leave fulfilled and...
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NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of Google in 76% of states for wedding gift purchases. The findings are based on a recent study that Bridge conducted regarding wedding registry purchasing.
Study Findings:
For 38 state searches, Bridge Stores appeared on page one of Google. This represents 76% of all states. When just calculating the states in which Bridge has clients (48),
In 35 states, Bridge Stores appeared on page one of Google when doing a wedding registry related search. In many states, Bridge Stores dominated the results. For example, for Georgia and South Carolina searches Bridge Stores claimed six spots on Google's first page.
Study Details:
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don
In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
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About two weeks ago in Charleston, SC, in spin class where I sounded like I was getting a hair transplant, I enjoyed being at once together with my friends in the class and yet competing with them. When they peddled harder and stood up, I wanted to also. Our competing didn't mean that there was one winner and everyone else lost. It wasn’t a zero-sum game. In that spin class, we all won. After that class, we all felt great. Competition is an ...
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At the Bridge ‘office’ (which stretches from Seattle to Brooklyn), we’re currently reading Jim Collin’s book Beyond Entrepreneurship 2.0. We’re reading the book together because it helps us learn insights into working together and running the best company we can. On page 275, Mr. Collins shares an anecdote about a group of workers at an airplane manufacturing facility during World War II. The workers found inspiration from meeting the crew that flew the planes they ...
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The Menagerie, a fine jewelry & gift store in Texas, recently reached out to Bridge to find a gift registry solution for their business. Within minutes, the store had over 24,000+ items available online using our Product Syncing service. Customers and registrants can shop for these products. Additionally, Google will rank the store higher. The store saved months of web development time and thousands of dollars in labor.
The store is currently syncing products with 27 Product ...
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Pat Hensley, a sales rep for Ryan Associates, helped her store and her brands this morning.
Pat signed up Canterbury Court, a gift and antique shop in Texas. By just spending a few minutes, the retailer has a live Bridge Store with 1,800+ products. Customers and brides-to-be can shop these products. Google will rank the store higher due to these products. The store saved months of web development time and thousands of dollars in labor.
We offer a universal domain service (UDS) to retailers, brands, and sales reps. What does this service do? The universal domain service elevates your business' brand and may increase your Google ranking. Specifically, the service hides ("masks") the 'bridgecatalog' part of the website URL.
In the example shown, we Google two stores' names in Texas. The two stores both use Bridge Store to power their online business. The Ivy House does not use the universal domain service...
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A customer emailed one of our client's this morning. The customer sent the email to praise the store's marketing effort. That marketing effort was designed and is managed by: Bridge. It required no effort by the store.
How the marketing works:
A customer buys a registry gift for a couple.
Approximately a year later, the Bridge software emails the customer on the couple's wedding anniversary. The email reminds the customers that it is the couple's anniversary.  
Saks Fifth Avenue just launched a new website. Since more than 600 stores rely on Bridge Store to power their websites, I decided to compare the new site, which likely cost millions of dollars, to an indie retailer's Bridge Store software. An indie store pays pennies compared to Saks' millions, so the Saks site must be a million times better, right?
After a careful review, I'm happy to share that our indie stores have the better website. And, it sort of 'saks' for Saks that it spent millions ...
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In some ways, Bridge makes this cover true: we allow small mom and pop stores to offer massive, 'mega' online stores. For example, the Ivy House store in Dallas, Texas, is just 2,000 square feet with three employees--yet with Bridge's software offers a website with 54,383 products.
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