Imagine there was a retailer that specializes in gifts and it didn't offer gift wrapping? That would sound crazy, right? Well, that's the $40m, Wall Street-backed startup Zola. It does not offer gift wrapping on purchases for brides.
In contrast, most indie stores offer FREE gift wrapping on gifts.
If I had to choose between a gift-wrapped gift and a non-gift wrapped gift, I think the choice is obvious. :)