Slack, the business messaging service, is running an advertising campaign in the New Yorker and Wired. Slack says that it is “where work happens.” You can use the service to message coworkers and share files.
I imagined what Bridge’s ad would say: Bridge is where retail happens. Bridge is a retail app for groups of people that work together to share products, price lists, promotions, and ordering tools so that everyone is in the loop.