If Video Games Have to Abide by MAP, So May Tableware Brands
The ruling by the Supreme Court last year on MAP (or MSRP) has left some scratching their heads about whether they can set minimum prices on home goods and tableware. According to the article below, it appears so.
Excerpt: But in a controversial decision last year, the Supreme Court opened the door for manufacturers to set minimum prices as a means to enhance a brand's image and for retailers to make enough profit on their merchandise to provide better customer service. The 5-4 ruling reversed a 96-year-old precedent and said cases should now be considered on a case-by-case basis, weighing the impact of pricing policies against free-market principles.
In the wake of the decision, many manufacturers have instituted pricing minimums for advertising or sales.