Pizza Hut sells more than $1 billion in pizzas online
The Ad Age excerpt below states that Pizza Hut has sold more $1 billion in pizzas online. All those college kids that buy pizza online will soon move on to to buying other items online, such as home goods. What can we learn from Pizza Hut's tactics?
"Pizza Hut, which recently crossed the $1 billion benchmark in online sales, is launching a Facebook application that allows fans to place orders without leaving their profiles. Although online ordering isn't new -- the chain has offered it in some form since 2001 -- Bob Kraut, VP-marketing communications at Pizza Hut, said the bulk of that $1 billion in sales has come in the past 18 months. The chain is also launching text-ordering capabilities and e-gift cards, which can be purchased, exchanged and redeemed online."