Williams-Sonoma Garners Five-Fold Return on e-mail Marketing
The following article from HFN speaks to the efficiency of e-mail marketing. The article also shares how Williams-Sonoma "has earmarked e-commerce as a massive growth opportunity.'
Excerpt: The program’s targeted e-mail marketing to the retailer’s database of 43 million customers has generated five times the revenue of equivalent catalog mailings “at zero cost,” Pat Connolly, executive vice president and chief merchandising officer, said during investment firm Cowen and Co.’s sixth annual consumer conference here last week.
“E-commerce is our fastest-growing channel, up 20 percent this holiday season,” Connolly told investors.