I was happy see that our friend Adam Sigel will be leading JK Adams. Please checkout the news below.
DORSET, Vt. —JK Adams has appointed Adam Sigel CEO.
Sigel, a seasoned sales executive and a consumer goods expert, succeeds Daniel Isaac, who has moved on to another role in Vermont, the company said.
Sigel most recently served as vice president of the Savannah Bee Company, a Georgia-based gourmet foods and gift company, and also served on the executive team at Mariposa, where he ...
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Amazon may be misleading shoppers about who is selling item on Amazon, shares RetailDive. RetailDive covers a lawsuit settlement between Williams-Sonoma and Amazon. In the lawsuit, it appears that Amazon was suggesting that Williams-Sonoma was selling on Amazon when it's wasn't.. Excerpt:
"In its complaint, Williams-Sonoma said that "at the top of product pages for purported Williams-Sonoma products for sale on the platform and 'Fulfilled by Amazon,' the phrase 'by Williams-...
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February 10, 2018
February 10, 2018
Retailers are investing in tech companies to ‘future proof’ themselves and avoid obsolescence, shares Maureen Azzato.
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Your Bridge has a new feature to help you compete. Your Bridge site now offers a $10 in-store gift card for registering at your store. Why are we offering this? Zola is offering brides up to $50 to start a registry. Williams-Sonoma and Crate & Barrel are offering 10% off everything for 6 months. In order to help you stay competitive, we're offering a sign up bonus, too.
Program details:
1. On your gift registry home page and start a new registry page, there is a now a banner appearing ...
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April 10, 2017
April 10, 2017
How much effort are you putting into ecommerce? Cristina Fernandez notes that BBB is just ramping up while Williams-Sonoma is well under way to the ecommece future.
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May 5, 2016
May 5, 2016
You work hard to get a bride to register at your store. But then the wedding date approaches and nothing has been sold. Why is this? The single biggest reason is that the bride has not linked her wedding website (e.g. theknot.com) to her registry on your website. If the bride doesn't link the two, you'll sell very little. Your mission: link the two. You can read how to do it by clicking the link below or I can call you and walk you through it. My email is: [email protected]
We all owe Chuck Williams a thank you. He popularized cooking and home goods as we know it. Thank you Chuck for bringing Paris and the world into our homes.
Today's WSJ shares that print catalogs are alive and well: as bait to draw shoppers online
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July 16, 2008
July 16, 2008
Williams-Sonoma Investing in Web in Down Times
An article by Barbara Thau in HFN from June 2008 points out that while Williams-Sonoma, parent company of Pottery Barn and West Elm, is facing shrinking sales, the company is still investing in the web.
Excerpt: "Williams-Sonoma Inc.’s net revenues decreased 4.4 percent to $781.8 million. Net earnings fell 42 percent to $10.4 million.
Direct-to-customer net revenues, which includes catalog and Internet revenues, fell 4.0 percent to $348.2 million.
Williams-Sonoma Garners Five-Fold Return on e-mail Marketing
The following article from HFN speaks to the efficiency of e-mail marketing. The article also shares how Williams-Sonoma "has earmarked e-commerce as a massive growth opportunity.'
Excerpt: The program’s targeted e-mail marketing to the retailer’s database of 43 million customers has generated five times the revenue of equivalent catalog mailings “at zero cost,” Pat Connolly, executive vice president and chief merchandising officer, said ...
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